Panorama eyes further expansion in Asia-Pacific

PANORAMA Tours International is looking to establish a new office outside its Indonesian base every year for the next five years.

According to Panorama Tours Indonesia president director, Royanto Handaya, the move to set up foreign offices was to tap the rising interest in travel in Asia, fuelled by the region’s growing connectivity and middle-class segments.

“By having overseas offices, either through joint ventures or wholly owned companies, we can control the standard of service and implement best practices to serve our customers,” he added.

On the radar are cities in Vietnam, Turkey, Australia and Thailand, provided the political situation in these countries are stable, said V Endy Wiselly Lu, vice-president, international business development, Panorama Tours International.

Panorama Tours Beijing, which opened in November 2012, is the company’s fourth overseas office, with the other three located in France, Singapore and Malaysia. All its overseas offices are joint ventures with local partners.

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