LUXURY Travel Vietnam will launch a sales office in California this month, as part of its efforts to grow its North American market.
The California office will be responsible for developing business and supporting travel consultants on the US’ West Coast and Canada for Luxury Travel’s destinations in South-east Asia. Asian destination specialist Paul Ciaccio has been appointed as regional sales manager of Luxury Travel in the US.
Pham Ha, founder and CEO of Luxury Travel Company, said: “Vietnam and Indochina remain a new, exotic and legendary destination for American tourists, and Luxury Travel aims to be the first tour operator to develop and promote luxury travel to American people holidaying in Indochina, Thailand and Myanmar in the lap of luxury.”
“The bulk of growth from the US to Asia derives from the upper-middle to luxury-end of the market, which comprises a small portion of the US outbound market. Vietnam is considered one of the emerging luxury destinations in South-east Asia for American travellers. I am glad to join Luxury Travel in order to promote Vietnam high-end tourism products to American travellers,” said Ciaccio.
