LAUNCHED in New Delhi last week, the India Golf Tourism Association (IGTA) will actively promote the country as a golf tourism destination in domestic and international markets.
Uday Marwah, secretary, IGTA, said: “Currently, golf tourism is being promoted by niche tourism companies and golf enthusiasts. We are enthused by the successful experiences of countries like South Africa where tourism stakeholders are promoting golf tourism from one platform.”
The association will participate in roadshows and international trade events with India’s Ministry of Tourism, while promoting membership across the entire spectrum of travel and tourism stakeholders, according to Rajan Sehgal, president, IGTA. An Incredible India Golf Tournament jointly hosted with the ministry is also in the pipeline.
Welcoming the establishment of a golf-dedicated tourism association in India, Manoj Saraf, managing director, Gainwell Travel & Lesiure, said: “Inbound golf tourists are already arriving in substantial numbers. A cohesive promotion will increase the flow. IGTA could even co-host tournaments in key source markets to develop greater interest in India as a golf destination.”
Virat Chatturaputpitak, managing director of Bangkok-based Marwin Tours (Thailand), said: “There are many golf enthusiasts across Asia who would like to play golf in India and also visit the tourist attractions of the country. The Indian courses are good and many host professional tour championships.”