SATTE 2013 sees growing international interest

NEXT year’s edition of SATTE, to be held from January 16-18 in New Delhi, is seeing strong interest from both local and international exhibitors, securing first-time participants such as Singapore’s Changi Airport Group (CAG).

More than 33 NTOs from around the world have confirmed or are confirming their presence, including China, Dubai, the US, Japan, South Korea, Singapore and Hong Kong.

India’s Ministry of Tourism and seven other state tourism boards have also confirmed their participation.

Sajid Desai, group director, UBM India, said he expects a growth of 15 per cent in terms of nett space and buyer participation for the 20th edition of SATTE.

Some 542 registered buyers from India and 168 international buyer applications have been received.

“India, being one of the top five visitor arrival source markets for Singapore and the seventh largest market for Changi Airport in 2011, is an important market for us,” said Peh Ke-Wei, vice president, passenger development, CAG.

CAG will also be making its debut appearance under a Singapore pavilion together with the Singapore Tourism Board, inbound travel operators, attractions and hoteliers.

A few key exhibitors such as Thailand, Turkey, Malaysia, Maldives and Indonesia are also increasing their stand sizes.

“This year, the Tourism Authority of Thailand has a much larger (exhibition) space, and buyers will meet more partners from the popular destinations in Thailand, as well a variety of services and products,” said Runjuan Tongrut, director, Tourism Authority of Thailand Delhi.

The United Nations World Tourism Organization and International Council of Tourism Partners, as well as nine local tourism associations have expressed support for the tradeshow.

SATTE also offers the opportunity to network with over 1,000 travel professionals from all over Mumbai and other tier-two cities through its companion event – SATTE Mumbai West, scheduled to be held from January 21-22.

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