Regent Hotels seals strategic alliance with Rezidor Hotel Group

REGENT Hotels & Resorts (RHR), wholly owned by Formosa International Hotels Corporation, has signed a long-term Strategic Alliance Agreement for the Regent brand with Rezidor Hotel Group.

Effective immediately, Rezidor will exclusively develop and operate Regent hotels in Russia/CIS, the Baltics, the Middle East and Africa; and jointly develop and operate new Regent hotels across the rest of Europe. RHR will continue operating existing Regent hotels within Europe.

“Our cooperation (with Rezidor) will further strengthen our growth strategy, while RHR continues to focus primarily on luxury hotel residential mixed-use projects in the (EMEA) region. Together we hope to significantly increase the Regent hotel portfolio and international network,” said Steven Pan, chairman, Regent Hotels & Resorts.

Kurt Ritter, president & CEO, Rezidor, said: “The acquisition of the Regent brand and business by Formosa in 2010 allowed us to focus on our core brands Radisson Blu and Park Inn by Radisson, and strengthen our network in 70 countries across EMEA. A luxury brand was however never off our agenda, and we are delighted to complement our portfolio with Regent now.”

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