A NEW level of corporate hospitality was unveiled yesterday with the launch of 62 executive suites as part of the new Singapore Sports Hub in Kallang, touted to be the first of its kind in South-east Asia.
Dubbed the National Stadium Club, the suites, which come with exclusive VIP privileges and private facilities, are priced between S$72,000 (US$58,616) and S$272,000 annually.
Companies will be able to lease the suites, which range in size from 25-89m2, for either three or six years. Each suite will be able to accommodate between eight and 30 people, and can be customised on request.
The suites are managed and marketed by the World Sport Group, a sports marketing, media and event management company. A line-up of sports events is also being readied including football, cricket, rugby and athletics, alongside major concerts, to draw not only local spectators but regional ones.
The National Stadium is expected to host some 140 events per year, attracting a projected two to three million visitors annually.
“What we are focused on is creating consistency. What we want to avoid is having events that only happen once a year. We want to engage totally with visitors to Singapore as well as with local residents,” said Andrew Georgiou, COO, World Sport Group.
Some 8,000 premium club seats will also be offered to individuals further down the line.
The Sports Hub, with its centrepiece being the 55,000-seater National Stadium, is scheduled to open in April 2014.
