PHILIPPINE hotel chain The Astoria Group is embarking on a resorts expansion and renovation plan in four of the country’s key tourist areas over the next two years.
The group, which recently ended its management contact with Genesis Hotels and Resorts, will be adding 30 rooms to its existing 39-room Astoria Boracay property, which opened in 2010. It will also debut a brand new 100-room property in a quiet and wider beachfront area in Boracay’s Station 3 in 2014.
Expansions are also underway in Bohol, where eight villas are currently operating at Astoria’s beachfront resort near the historic church of Baclayon. Sixty-two rooms will be opened by 1Q2013.
In Palawan, Astoria is readying the launch of a 60 native-style bungalow property in San Rafael, Honda Bay, south of Puerto Princesa.
Back at flagship property Astoria Plaza in Pasig, located near the Ortigas business district in Metro Manila, 120 rooms will be upgraded gradually to four-to-five-star standards.
“We aim to be in tried-and-tested destinations like Boracay,” said John Tanjangco, marketing services consultant, Astoria. “In Bohol, our resort is near the airport and just 10 minutes away from one of Bohol’s most important historical sites.”
Astoria receives strong occupancies from the country’s top visitor markets, especially the US, but is also visible in the European market, where German companies like Dertour and Meier’s Weltreisen promote its resorts in their brochures.
