VALORE International, a fledgling hotel management company based in Indonesia, has chosen to launch its inaugural property, a budget hotel catering to travellers with families, near Bandung.
The 50-room Simply Valore Baros, situated in Cimahi near the Jakarta-Bandung toll road Pasteur exit, is part of a mixed-use development project that includes shopping malls and residential areas.
A standard room at Simply Valore is 30m2, twice the size of similar rooms at other budget properties, with triple beds to suit the needs of families with children.
Edhiyanto, president director of Selaras Holding, the holding company of Valore International, said: “We are aware of a price war in Bandung, but it does not mean there is no room for a new hotel.
“There are many budget and mid-class hotels (in Bandung), but none of them is family-friendly. Simply Valore Baros fills the gap.”
Meanwhile, the group is also developing Grande Valore, a four-star property in the Jababeka industrial area east of Jakarta. Due to open this year, the hotel will offer 141 rooms and suites, in addition to 300 serviced apartment units.
