ACCOR has released a Bahasa Indonesia version of its online reservations platform, Accorhotels.com, and is targeting 40 per cent of global bookings from Indonesia by 2015.
The launch of the portal in the official Indonesian language was part of an agreement between Accor Indonesia and Indonesia’s Ministry of Tourism and Creative Economy to jointly promote inbound tourism to the country.
Accor’s executive vice president, sales distribution & loyalty, Jean-Luc Chretien, said: “The launch of Accorhotels.com in Bahasa Indonesia is part of Accor’s strategy to develop its Internet, mobile and digital media presence in Asia-Pacific. With more than 100 million users and with Internet penetration reaching 37 per cent by 2015, Indonesia is a promising digital market in the region.”
Besides providing a platform for hotel bookings, the new site also offers information on various destinations in Indonesia where Accor hotels are situated.
Accor’s senior vice president for Malaysia, Indonesia & Singapore, Gerard Guillouet, said: “Accor is the biggest international hotel operator in Indonesia with 50 properties in 20 cities, and the number will double by 2015. This has given us the strategic position to collaborate with the Indonesian government to promote not only our hotels, but also Indonesia as a destination.”
Indonesia Minister of Tourism and Creative Economy, Mari Elka Pangestu, said: “The information about Indonesia is accessible to Accor’s (30 other) websites in 13 languages. This will help promote our country to Accor’s (online) visitors, which (number) around 200 million a year.”
According to Accor’s regional director of sales, marketing & distribution for Malaysia, Indonesia & Singapore, Adi Satria, Indonesia currently constitutes around 20 per cent of the hotel chain’s global bookings.
Moving forward, Accor has plans to roll out Korean, Turkish, Arabic and Thai versions of its online reservations platform.
