MICEMonkey, a travel technology firm in Shanghai, has launched a new MICE-dedicated B2B website, MICE123.com, for the Chinese market.
Still in the beta version, the site is aimed at event organisers in China, listing over 1,000 pre-screened venues, destinations and service providers – including NTOs, PCOs, PEOs, DMCs, IT companies, car rental firms, airlines and hotels.
Currently available only in Mandarin, the site covers 18 cities in China, South Korea, Singapore and Thailand. An English version of the website will be introduced at a later stage.
In a press statement, Mimi Vong, CEO and co-founder of MICE123.com, said: “Our business model is targeted to address the mounting needs of users who are constantly in search of reliable content, trustworthy service providers and unbiased cost comparisons.”
She estimates there will be some 3,000 to 4,000 unique visitors to the website during the initial phase. A full version of MICE123.com is expected to be released by year-end.
