Mövenpick’s boutique Phuket resort lucks out on high-end MICE

MÖVENPICK Resort Bangtao Beach Phuket, a 40-key suite and penthouse boutique resort that opened in Q2 2011 targeting the leisure segment, is pulling in unexpected bookings from high-level meeting and incentive groups.

“That came as a surprise, as we did not see the property as a MICE hotel at first,” said Craig Fong, director of sales & marketing, Mövenpick Resort Bangtao Beach Phuket and Mövenpick Resort & Spa Karon Beach Phuket, on the sidelines of Mövenpick Hotels’ roadshow in Singapore last week.

“We eventually realised that the layout of our three-bedroom penthouses was suited for teambuilding, as participants could come together in a single venue to interact and bond,” he said.

“The three-bedroom Royal Jacuzzi Penthouse is especially popular with high-power board meetings. Its massive living room would be converted into a meeting room, and the CEO would spend the night at the penthouse, while the rest of his management would stay in the other suites.”

Fong said most of the business event bookings came from overseas clients.

Offering event planners an additional unique venue option for dining events and outdoor functions is the resort’s Palm Beach Club, which opened on New Year’s Eve.

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