SWISSÔTEL Le Concorde Bangkok is to embark on a 345-million Thai baht (US$11.1 million) upgrading, and will be repositioned as a MICE hotel to serve the burgeoning business meetings and conventions market in Bangkok’s Huay Kwang district.
The 407-key property will fork out 45 million Thai baht on renovating its F&B outlets from April-July, and 300 million baht on renovating its rooms, to be completed by the second half of next year.
“The time is entirely right for this repositioning,” said the hotel’s general manager, Marcel Sawyere. “The whole business dynamics of the area are changing, and Swissôtel Le Concorde Bangkok is determined to maintain its position as the leading property in the area.”
“This initiative is designed to attract a wider and a more diversified clientele. We want to grow our business from all sectors and especially to develop business from new and emerging markets,” he added.
Meanwhile, Le Concorde Hotel, owner of Swissotel Le Concorde Bangkok, has been busy acquiring land in a number of beach resort destinations, and has allocated a two billion Thai baht budget to build two upscale projects in Pattaya/Jomtien and Trad.
Construction on the 300-key Pattaya/Jomtien property will start this October, with a planned opening in second quarter 2014. Primary target markets include Russians, Europeans and Thais.
Scheduled to open after the Pattaya property, the Trad property will initially have 70 keys and be located on its own beach just three kilometres from the Cambodian border.
As part of its five-year expansion strategy, Le Concorde Hotel will also be developing upscale properties in Chiang Mai, Hua Hin and Phuket.
