Indonesia to embark on destination development drive

INDONESIA’s Ministry of Tourism and Creative Economy has earmarked 50 destinations in the country to be developed for tourism until 2025.

The upgrading programme, which is part of the National Tourism Development Master Plan, details 88 strategic areas for development within the chosen destinations.

Indonesia’s Minister of Tourism and Creative Economy, Mari Elka Pangestu, said: “The master plan will give us a framework to enable us to take a systematic approach to destination development.”

Deputy Minister of Tourism and Creative Economy, Sapta Nirwandar, explained that the 50 destinations were picked based on natural and cultural potential, supporting infrastructure development plans, and the regional authorities’ commitment to providing funds.

“Some regional governments have said tourism is important to their destinations, but their budget allotment is very small. It is difficult for us to justify support,” he said.

Pangestu added: “We have set the destinations and strategic areas, but the regional stakeholders will determine the priorities. Once they have set priorities, they also need to make them sustainable programmes as continuity is key to success in tourism development.”

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