Indonesia bullish on arrivals target

INDONESIA’s Minister of Tourism and Creative Economy, Mari Elka Pangestu, is optimistic that the country will achieve its target of 7.7 million overseas arrivals this year, despite the economic turmoil in Europe and the US.

Pangestu was quoted by Antara News during a recent visit to the Benoa Marina project as saying that some promotional efforts would be diverted to more promising source markets.

“We are putting more focus on countries with positive economic growth, and offering interesting products such as cruising,” she said.

Speaking to TTG Asia e-Daily on a separate occasion, Pangestu said ASEAN member countries, China and India were some of the markets that Indonesia could still rely on for growth.

“We should not forget to also focus on the domestic market, encouraging Indonesians to visit other provinces in the county,” she added.

Meanwhile, Pangetsu’s office has set aside an annual budget of between two (US$220,000) to four billion rupiah to promote the country’s cruise potential. Current marketing efforts include participating at overseas shows such as The Diving Equipment & Marketing Association show in Miami.

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