SYDNEY has clinched a 2,000-pax Indonesian incentive group that was also aggressively wooed by the Australian states of Victoria and Queensland.
The group (name withheld by TTG Asia e-Daily as corporate clearance has not been attained) has been handled by Esa Tour Indonesia for the past 17 years. A company dealing with a household product, the annual incentive rewards its direct sellers in top, middle and lower tiers who have achieved sales targets.
The group will visit Sydney in March 2012. Last year, it went to Beijing.
The growth in the size of the group is an indication of the effectiveness of incentive travel as a business tool for Indonesians. “When we first handled this incentive, there were only 90 people. Last year in Beijing we had 2,150 winners,” said Esa Tour Indonesia’s business development director, Ida Robinson.
Ida said Sydney won the race in the end as it had enough direct flights to accommodate the large group and it gave a commitment to “do its best” to facilitate visas for the winners.
The number of Asian incentives has grown 48 per cent per annum in the past five years ending June 2011, according to Business Events Sydney (BESydney).
BESydney’s acting CEO, Lyn Lewis-Smith, said in the last four months, Sydney won 15 new incentive events and of these, six were repeats, including AIA Thailand in 2011 and 2012, LG Korea (chemicals) in multiple trips between 2003 and 2009, Fubon Life Insurance in 2006, 2007 and 2011, Amway China in 2005 and 2011 and Amway Malaysia in 2010 and 2012.
– Full report in the next issue of TTGmice