THE STRONG Australian dollar has triggered more demand for farther destinations and luxury products and experiences in Asia-bound trips.
Perth-based Travel Traits owner Sharon Leonhardt said the US dollar is now 30 per cent cheaper than the Australian currency when compared to a year ago. As a result, her agency saw an uptake in trips to the US and a 10 to 20 per cent increase in outbound corporate meetings and events this year.
The company also recognised a trend towards luxury components in shorthaul trips. Clients asked for upscale convention and hotel facilities in Singapore, Hong Kong, Bangkok and Phuket, said Leonhardt.
Virginia Percival, director of Sydney-based Conference Events and Function Specialists, said her company also saw strong business and increased enquiries for the US, especially to San Francisco and Hawaii, as well as Europe, due largely to the strong Australian dollar.
In Asia, which is still in hot demand, especially for Thailand, Hong Kong and Singapore, the company is looking to offer more luxurious experiences. Gourmet and cooking programmes in these three destinations are on the menu, as well as an option to extend to Europe for another 10 days.
“We expect a departure every two or three months for about 40 delegates per group,” Percival said, adding that the company is also planning golf programmes in Asia.
– Read more in IT&CMA and CTW Asia-Pacific Official Daily – Day 3 issue
By Sirima Eamtako
