SINGAPORE-based TTG Asia Media will launch its Incentive Travel & Conventions, Meeting (IT&CM) show in India next year, in collaboration with the India Convention Promotion Bureau (ICPB).
The agreement between the two parties was finalised and signed yesterday. IT&CM India will be held in the third quarter in Delhi. The annual show will co-locate with ICPB’s Conventions India Conclave.
India is the third offshoot of the original IT&CM Asia, which marks its 20th anniversary next year and has been held in Thailand for the past decade. TTG Asia Media has also successfully launched IT&CM China, which is held each year in Shanghai. China International Travel Service Shanghai recently acquired a stake in IT&CM China, which is now five years old.
Darren Ng, managing director of TTG Asia Media, said: “The timing is ripe to launch IT&CM India as the India MICE market is showing strong signs of growth.”
Rajeev Kohli, vice president of ICPB, said: “The board discussed this in great detail, and we decided that it was better to be part of a larger pie. This will benefit the entire industry.
“We have a lot of respect for TTG Asia Media and we are delighted to welcome IT&CM to India.”
Kohli figured the first IT&CM India would field 300 sellers and an equal number of buyers.
“On our own, our conclave gets 150-175 buyers and 50 sellers, so I think it won’t be too difficult for TTG Asia Media to have around 300 sellers and an equal number of buyers,” he said.
