Sichuan partners PATA

CHENGDU Culture & Tourism Development Group (CCTDG) and PATA inked yesterday a memorandum of understanding, committing to strengthen Sichuan’s tourism standards and branding.

Chengdu is the capital city of Sichuan province, and this is CCTDG’s first training and research partnership with an international tourism organisation.

Research topics are likely to focus on travel trends, future projections and tourism crisis management, said Ouyang Ge, manager of CCTDG European project team.

Training sessions, which are expected to begin next January, will be conducted by PATA and offered free of charge to any tourism practitioner in Sichuan, said Yin Jianhua, board chairman of CCTDG.

“Our strategic cooperation with PATA will help us understand international travel trends and place us in a better position to attract international visitors,” said Yin.

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