New mart on MICE and travel tech

CATPRO Events & Entertainment has launched India Travel & Information Technology Mart (ITITM), a B2B event focusing on MICE and travel technology.

The inaugural show will be held at Hyderabad International Convention Centre from August 11-13.

Catpro Events & Entertainment managing director, Sagar Pingali, said: “ITITM 2011 is the first edition of the planned annual event for India’s outbound and inbound MICE markets and travel-related information technology. We have partnered with Delhi-based Candid India to handle ITITM.”

Catpro has been handling events for corporates and the government for 16 years, and has been organising annual B2B congresses for the biotechnology and pharmaceutical sectors for the past seven years.

Candid India, on the other hand, represents international travel trade and MICE shows like IMEX, ILTM, ALTM, Blossom Japan and IT&CMA in India.

Grisbi Holidays CEO, Adil Bajirao, said: “There’s no other event that ITITM will be competing with. Earlier attempts at organising such a MICE promotion event in India by others have failed. Hence, their responsibility is even bigger to handle the event well to make it a permanent annual event.”

Two hundred exhibitors, 200 buyers each from India and abroad and 40 media professionals are expected.

– Read more in TTG India, August/September issue

By Anand & Madhura Katti

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