THE INCHEON Convention Visitor’s Bureau kicked off a campaign earlier this year to lure more international medical events to the city, and is offering a slew of financial, event-planning and execution support to event organisers.
Benefits under the Medical MICE City, Incheon scheme, which started in March, are offered in addition to the usual support afforded by the bureau. The added perks include a traditional performance at a welcome or closing dinner event, a cocktail reception, post-tour programme planning and execution, and all land transfers.
Cho Kangwook, Incheon CVB manager, said: “What we are offering medical event organisers is more than just financial relief. We are doing some of their work for them, freeing them up so they need only focus on developing the conference or exhibition content.”
Medical event organisers hoping to avail of the offer need to sign their event management contracts by December, although the event can be held at a later date.
Although some South Korean cities such as Daegu are also branding themselves as medical hubs, Cho said Incheon was the only city to offer benefits to such an extent.
Cho said: “We have had a number of enquiries since we started marketing the campaign, and will embark on an event bid very soon. I expect Incheon to see five medical events in the bag by the end of the year.”
“If the campaign is successful, the bureau will enhance the benefits and extend the campaign duration,” Cho added.
