CTC-Uber collaboration bears fruit

A PARTNERSHIP formed in mid-January between CTC Travel and event organiser Uber Inc has reeled in corporate incentive business worth S$9 million (US$7.3 million) thus far.

Between July and September, the two Singapore-based companies will take a total of 2,500 delegates from regional insurance companies to Kuala Lumpur, Vietnam, Cambodia, Rome and Milan.

Although CTC Travel has its own dedicated MICE team, the agency’s senior vice president, marketing & PR, Alicia Seah, told TTG Asia e-Daily that there are synergies in the partnership.

“Uber Inc’s strengths lie in event planning and the provision of comprehensive convention services, while CTC Travel is a full-fledged travel agency, with economies of scale for air tickets and travel booking facilities for pre- and post-convention tours,” she explained.

Seah hopes that through the partnership, CTC Travel and Uber Inc will be able to bag 20 conventions and events before the year is over.

The partnership, however, will not restrict both companies from pitching for other MICE business independently of each other.

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