FIVE-month-old Fusion Maia Da Nang in Central Vietnam is attempting to shake up the luxury resort scene with its all-inclusive spa concept, said to be the first of its kind in Asia.
The five-star beach resort offers 87 pool villas and breakfast service at any place or hour, with all spa treatments included in the room rate. It also has two bars, a restaurant and a meeting room for small-to-mid-sized groups.
Fusion Maia general manager Michelle Ford said the resort had been attracting many Germans, Australians and Asians, and would be running at 100 per cent occupancy during Easter weekend. Most of its business comes through agents, she added.
Introductory rates start at US$260 nett per room per night for agents, US$270++ for corporates and US$290++ for Internet bookings, said Serenity Holding director of sales and marketing Timothy Lai.
Serenity, based in Ho Chi Minh City, manages the Fusion brand, together with other hospitality projects such as the soon-to-launch M²Boutique (see M²Boutique enters economy hotel market).
Serenity co-owner Louk Lennaerts said: “We took something luxurious and made it free. When there are no limitations, people feel they are treated very well. I believe in five years’ time, 15 to 20 per cent of hotels will be all-inclusive.”
Drawing a comparison to Club Med, he explained that while Club Med was more group-centric, Fusion was tailored to individuals.
Five to six all-inclusive Fusion resorts will come up across Vietnam, in places such as Dalat and Phu Quoc by end-2012, said Lennaerts.
