Accor introduces market-specific service initiatives

IN RESPONSE to the growing Chinese and Indian markets to Australia, Accor has launched its China Optimum Service Standards initiative at this year’s Australian Tourism Exchange. The hotel group will start a similar initiative for Indian travellers later.

Accor Asia-Pacific general manager, communications, Peter Hook, said: “Accor will be the first hotel group to offer special services and facilities dedicated to both markets. We will also provide training on Chinese and Indian culture for all of our staff, so that they can better understand the needs of travellers from these two countries.”

Hook added: “Now that Chinese travellers are the second biggest grossing market for Australian tourism, it is time the industry invested in ensuring that they become repeat travellers.”

In the initial phase, the service will be introduced at 20 Australia-based Accor hotels that cater to large numbers of Chinese and Indian guests. The tailored services will include Chinese and Indian F&B menu items, access to Chinese and Indian television channels, as well as reception staff able to converse in the respective languages.

Accor saw a 30 per cent growth in occupancy by Chinese and Indian travellers across its hotels in the country last year.

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