Macau to introduce new branding

THE MACAU Government Tourist Office (MGTO) is planning to create a new slogan and promotional image this year to replace its current A World of Difference, the Difference is Macau jingle.

With a corresponding promotional video and advertisement to follow, MGTO director João Manuel Costa Antunes said the NTO’s efforts were in line with the Macau SAR government’s plans to turn the destination into a “global centre of tourism and leisure”.

Antunes added that MGTO would cooperate with related government departments to optimise tourism and world heritage resources in developing the new branding.

Meanwhile, all is looking rosy on Macau’s MICE front, with the Macau Business Tourism Center supporting 266 events last year, 31 per cent more than in 2009. There were 1.2 million participants, an increase of 130 per cent over 2009.

Macau’s “Strategic MICE Market Stimulation Programme”, which supported 163 events in the destination involving over 630,000 participants last year, will be extended to June 30.

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