NINE-month-old Suntec International is set to further export its MICE expertise in 2011, having signed last year a sales and marketing representation contract with the Vancouver Convention Centre and, just last month, the Adelaide Convention Centre.
Suntec International is now in talks with the Malaysian government on the latter’s Economic Transformation Programme, which aims to transform the country into a high-income economy by 2020, with help from the MICE sector.
It is also in the final stages of discussions with two venues for consultancy contracts, but details were not available at press time.
Said director of sales and marketing (international business development) Chu Pui Wia: “Asia’s MICE industry is on the cusp of a regional transformation, and Suntec International is well positioned to capitalise on the task at hand.
“We are also set to tap the opportunities in the emergent China markets as we are poised to implement more strategic initiatives to further expand our footprint.”
This would be facilitated by Chinese-speaking consultants who were helping to build a comprehensive database of contacts.
