Okura enters Thailand with new luxury brand

JAPANESE hotel group, Okura Hotels & Resorts, is making its debut in the kingdom with a newly-created five-star Okura Prestige brand.

Working with Thailand’s TCC Hotels Group, the latter is investing three billion baht (US$97.43 million) to develop the 242-room Okura Prestige Bangkok, which will be situated on the 23rd through 34th floors of the mix-used Park Ventures – The Ecoplex on Wireless Road. Its 22-storey office space is slated to open in September while the hotel will welcome guests in March 2012.

Hotel Okura president Toshihiro Ogita said the hotel would be the launch property of the new Okura Prestige collection, which would be positioned amid luxury international five-star hotel brands. The aim is for 20 hotels worldwide within five years.

Hotel Okura now manages and operates 23 Okura hotels globally, including three under development in Macau, Taipei and Bangkok. Together with its affiliated JAL Hotels, it has a portfolio of more than 80 properties.

TCC vice president for local hotels – international brand Georges Baurin said Okura Prestige Bangkok would join the group’s stable of new projects, including a Hilton hotel and a Doubletree by Hilton in Bangkok as well as a Starwood Luxury Collection resort in Koh Samui.

By Sirima Eamtako

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