TTG Asia
Asia/Singapore Tuesday, 7th April 2026
Page 894

Accor woos guests to Recharge in the Maldives

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Qantas trials digital health pass

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Tourism Malaysia ropes in GoPro for video contest to spur domestic travel

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Tourism Malaysia has partnered with GoPro to bring forth a new social media challenge inviting all residents in Malaysia to create and share videos of their past travels capturing diverse attractions within the country.

Dubbed Dream Malaysia Challenge, the campaign aims to promote Malaysia as the preferred destination and to boost domestic tourism.

Tourism Malaysia partners with GoPro on video contest to highlight the country’s myriad attractions 

Video submissions can be captured from any device, but must have been polished up through the GoPro App. Participants can send in their 30-45 second videos via the GoPro Awards Portal under the challenge Malaysia|Living Local.

In addition, participants are also required to post their videos on their personal Facebook and Instagram profiles, detailing their travel experience in the caption using both the #DreamMalaysia and #GoProxTourismMalaysia hashtags. They must also tag both GoPro and Tourism Malaysia on their respective Instagram and Facebook accounts.

Participants who wish to add background sound to their videos must use only music taken from the GoPro app.

The Dream Malaysia Challenge, which kick-started on March 13, will end on March 28 at 23.00. Participants stand a chance to win the latest GoPro HERO9 Black, GoPro MAX, GoPro HERO8 and full board stays at Taman Negara, Gopeng Glamping Park and Tadom Hill.

TTG Conversations: Innovator Chat with Monster Day Tours and Lion Heartlanders

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The Covid-19 pandemic has highlighted the importance of collaboration over competition – and for two tour operators in Singapore, closing ranks have saved their skins amid these testing times.

TY Suen and Byron Koh, founders of Woopa Travels and Lion Heartlanders, respectively, began talks of collaboration shortly before Covid-19 struck.

When Singapore entered the circuit breaker period last year, Woopa Travels launched a new series of virtual tours under its Monster Day Tours brand. The Virtual Bingo Tours dangle the lure of prizes and spur active participation by gamifying live broadcasts of local exploration. They have since evolved to include different locations in Singapore, as well as a Kyoto itinerary, accompanied by a new breed of physical and hybrid learning tours.

In this episode of TTG Conversations: Innovator Chat, Suen and Koh reveal how these innovations and risks proved critical for survival.

Mekong Tourism Coordinating Office chief makes an exit

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Jens Thraenhart, the longest serving executive director at the Mekong Tourism Coordinating Office (MTCO), has put in his resignation and will serve out his notice in 90 days.

Thraenhart joined the organisation – a secretariat of the Greater Mekong Subregion (GMS) Tourism Working Group and which is owned and funded by the six governments of the GMS – in June 2014, after serving as strategic advisor to the previous MTCO executive director.

MTCO’s longest serving executive director, Jens Thraenhart, will leave the organisation in three months’ time

Thraenhart told TTG Asia that he is exiting for personal reasons, adding that “external factors make it increasingly difficult to do my job and carry out the mandate of the MTCO”.

He paid tribute to the six governments of the GMS who had put their “trust and confidence” in him to head the MTCO.

“I am proud of what we have achieved. I am deeply honoured to have served the tourism stakeholders of the Greater Mekong Subregion,” he said.

Thraenhart is widely recognised for his work in promoting the GMS and enhancing the MTCO’s digital offerings, specifically the MTCO website (MekongTourism.org) and Mekong Tourism’s social media presence which have won several awards, such as the PATA Gold Award and the HSMAI Adrian Gold Award.

MTCO’s annual flagship event, the Mekong Tourism Forum (MTF), was also recognised by the UNWTO as a global best practice in inclusive and responsible tourism. Since its launch in 2017, MTF has enabled hundreds of small tourism businesses in emerging destinations to be showcased to the world.

He is also behind the creation of the private sector framework, Destination Mekong, which aims to develop, execute and operate various pro-tourism initiatives, such as Mekong Moments and Mekong Mini Movie Festival campaigns, the Experience Mekong Collection, Mekong Heroes, Mekong Trends, and the Mekong Innovations in Sustainable Tourism programme.

Other powerful public-private sector partnerships in regional tourism development formed during his leadership includes the Mekong Tourism Marketing Plan and the Mekong Tourism Sector Strategy.

Information on Thraenhart’s replacement and interim leadership arrangement is not available at press time.

Bali plays host to live event for ITB Berlin NOW 2021

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Plans underway for Singapore-Australia travel bubble

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Koh Samui pushes to reopen to vaccinated tourists by October

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Swiss-Belhotel grows Indonesia portfolio

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Thai AirAsia to restart all domestic routes

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