THE decline in business travel to Singapore last year has dented overall tourism performance for the destination as tourism receipts fell 6.8 per cent year-on-year in 2015 to S$22 billion (US$15.7 billion), even as international visitor arrivals climbed 0.9 per cent to 15.2 million.
Poorer tourism receipts were largely due to a six per cent fall in BTMICE visitor arrivals, with a corresponding eight per cent drop in per capita expenditure, according to the Singapore Tourism Board’s chief executive Lionel Yeo.
Speaking to TTGmice e-Weekly, Yeo said while 25 per cent of the total number of visitors to Singapore belong to the BTMICE pie, their expenditure can be double that of a leisure traveller.
Yeo said: “As the average BTMICE visitor spends about twice more than the average leisure visitor, the fall in BTMICE visitor arrivals and spending due to companies cutting back on both travel and trip budgets has had a significant impact on our tourism receipts.”
STB deputy chief executive, Melissa Ow, added that China and India took a great hit in terms of business travel traffic.
“But we are encouraged by the performance of our business events in 2015 where attendance was very healthy,” she added.
Ow highlighted that STB supported more than 350 business events in 2015, which was a 27 per cent year-on-year increase from 2014. This resulted in 287,000 visitor arrivals, a year-on-year hike of 0.3 per cent.
“An example is Sibos 2015 in October, which saw over 30 per cent increase in attendance to more than 7,000 visitors,” she said.
“We recognise business traffic will be subjected to some of the conditions that will impact overall economies. That means there are a lot of opportunities for us to think about how we might grow our business events,” Ow remarked.
Significant upcoming business events secured by the Lion City include the International Council of Nurses World Congress 2019 which will see 3,000 visitors, the Intelligent Transport Systems World Congress 2019 which is expecting 6,000 guests, as well as the Lions Clubs International Convention 2020 which is expected to host an impressive 20,000 guests.
Last year, STB announced a 35 per cent increase in marketing investment to enhance the Lion City’s BTMICE appeal.
When asked how STB plans to further court the BTMICE traffic in 2016, Ow said: “We will continue with our strategy to work with our industry stakeholders, to be more specific and targeted in our approach. We will also expand on our media partnerships and as well as global partnerships with online partners.”






















