TTG Asia
Asia/Singapore Wednesday, 24th December 2025
Page 1849

Business travel traffic dulls for Singapore

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THE decline in business travel to Singapore last year has dented overall tourism performance for the destination as tourism receipts fell 6.8 per cent year-on-year in 2015 to S$22 billion (US$15.7 billion), even as international visitor arrivals climbed 0.9 per cent to 15.2 million.

Poorer tourism receipts were largely due to a six per cent fall in BTMICE visitor arrivals, with a corresponding eight per cent drop in per capita expenditure, according to the Singapore Tourism Board’s chief executive Lionel Yeo.

Speaking to TTGmice e-Weekly, Yeo said while 25 per cent of the total number of visitors to Singapore belong to the BTMICE pie, their expenditure can be double that of a leisure traveller.

Yeo said: “As the average BTMICE visitor spends about twice more than the average leisure visitor, the fall in BTMICE visitor arrivals and spending due to companies cutting back on both travel and trip budgets has had a significant impact on our tourism receipts.”

STB deputy chief executive, Melissa Ow, added that China and India took a great hit in terms of business travel traffic.

“But we are encouraged by the performance of our business events in 2015 where attendance was very healthy,” she added.

Ow highlighted that STB supported more than 350 business events in 2015, which was a 27 per cent year-on-year increase from 2014. This resulted in 287,000 visitor arrivals, a year-on-year hike of 0.3 per cent.

“An example is Sibos 2015 in October, which saw over 30 per cent increase in attendance to more than 7,000 visitors,” she said.

“We recognise business traffic will be subjected to some of the conditions that will impact overall economies. That means there are a lot of opportunities for us to think about how we might grow our business events,” Ow remarked.

Significant upcoming business events secured by the Lion City include the International Council of Nurses World Congress 2019 which will see 3,000 visitors, the Intelligent Transport Systems World Congress 2019 which is expecting 6,000 guests, as well as the Lions Clubs International Convention 2020 which is expected to host an impressive 20,000 guests.

Last year, STB announced a 35 per cent increase in marketing investment to enhance the Lion City’s BTMICE appeal.

When asked how STB plans to further court the BTMICE traffic in 2016, Ow said: “We will continue with our strategy to work with our industry stakeholders, to be more specific and targeted in our approach. We will also expand on our media partnerships and as well as global partnerships with online partners.”

Singapore, Thailand and Indonesia are top Asian destinations: Pacific World

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ACCORDING to the Global Destination Index 2016 compiled by destination and events management company Pacific World, Singapore, Thailand and Indonesia are Asia’s hottest destinations for meetings and incentives among source markets including North America, Australia and other parts of Asia.

Bert Chamrernnusit, destination manager of Pacific World Thailand, commented on the results: “(The lifting of the) state of emergency and martial law in Thailand has contributed to (Thailand) being an appealing (destination) for meetings and incentives.”

Meanwhile, Wayan Sumadi, meeting & incentives manager of Pacific World Indonesia, attributed Indonesia’s popularity with the US market to “the government expediting visas to enter the region and improving flight connections to Indonesia”.

He added that Bali in particular was most popular as it satisfies the demand for special activities that involve interactions with the locals.

Commenting on the popularity of Singapore, Gina Lim, destination manager of Pacific World Singapore, said the city has been able to keep up with clients’ demand for itineraries that go beyond the conventional sightseeing.

“Clients want to be stimulated, inspired and engaged. Singapore is constantly reinventing (itself) with improved facilities to meet the challenge (of impressing a world-savvy audience).”

Malaysia first in SEA to host World Cancer Congress

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At the WCC 2018 press conference held on February 29 (from left): Clare Ratnasingham, vice president, National Cancer Society Malaysia, Rafidah Aziz, principal patron of National Cancer Society Malaysia and Ho Yoke Ping, general manager – business events at Malaysia Convention & Exhibition Bureau

MALAYSIA has triumphed over India in the bid to host the 2018 World Cancer Congress (WCC) and the World Cancer Leaders’ Summit.
With this win, it is the first country in South-east Asia to host such a prestigious medical forum.

Slated to take place in October 2018, the congress is expected to attract more than 3,200 cancer experts from 11 countries who will convene in Kuala Lumpur Convention Centre (KLCC).

“Hosting the congress in Kuala Lumpur will bring the highest scale of awareness to policy makers and influence cancer policies regionally to support a cohesive approach to cancer issues,” said Rafidah Aziz, principal patron of National Cancer Society Malaysia (NCSM).

She added that the impact will be far-reaching, saying: “(Hosting the WCC) would spur activity in regional cancer associations, increase government spending on programmes against cancer, heighten awareness on cancer prevention, and facilitate collaboration within the regional cancer community.”

Ho Yoke Ping, general manager – business events at Malaysia Convention & Exhibition Bureau (MyCEB), added that the event will create “immense publicity and global visibility for Malaysia” and raise awareness on Malaysia’s work on cancer control and prevention.

With 40 per cent of delegates expected to be from Malaysia, Ho added: “It is an excellent platform for Malaysia to engage and network with the rest of the world and to discuss best practices with experts from other countries
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Explaining how Malaysia came to be selected as host destination, Clare Ratnasingham, vice president of NCSM, said: “Both NCSM and MyCEB spent almost seven months preparing for the bid presentation at WCC 2014 in Melbourne.

“The final decision on which country to host WCC 2018 was made after Union for International Cancer Control (UICC) visited the two bidding countries, India and Malaysia.”

Other government agencies involved in WCC 2018 and the World Cancer Leaders’ Summit include the Ministry of Health, the National Cancer Institute, the Ministry of Women, Family & Community Development, the National Population & Family Development Board and the Ministry of Tourism & Culture.

STB, TTG Asia jointly publish TravelRave 2015 report

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DATA and insights gathered during TravelRave 2015, a week-long travel trade showcase spearheaded by the Singapore Tourism Board (STB), and comprising events such as ITB Asia, Asia Travel Leaders Summit and Hotel Technology Conference, is now available as a 24-page downloadable report.

During the event’s sixth annual run last year, experts provided thought leadership on what is shaking up the travel industry and how all segments of tourism, whether business, leisure or MICE, are to fare in the future. Topics such as nurturing human capital and impact of the sharing economy are also discussed.

One of the highlights of the report is on online travel and technology, where the ever-evolving distribution business comes under close scrutiny. In 2015, all technology trends pointed to the streamlining of the guest experience in an effort to provide customers conveniences that would lead to loyalty in an incredibly crowded market.

But the issue gets increasingly convoluted in today’s world, where the biggest accommodation provider has no real estate and where the world’s largest taxi company owns no vehicles. If China’s 94 per cent approval rating for using sharing economy services is any indication, the peer-to-peer market is here to stay.

Another spotlight falls on human capital, bringing to the forefront issues of gender parity, nurturing of future talent, and on leadership succession.

When asked how severe the hospitality manpower crunch is, Neeta Lachmandas, executive director, Institute of Service Excellence at Singapore Management University, said: “I would say it is pretty immense. There are gaping shortfalls in talent. A fair number graduate from tourism and hospitality courses at tertiary institutions but we tend to lose a large proportion of the cohort.

“These students are highly intelligent, and they are passionate about the industry. But in the course of four years, they lose their passion and love for the industry. Why does this happen?”

Catalysing Travel and Tourism in Asia: A TravelRave 2015 Report can be downloaded on STB’s website here.

ZoukOut heads to Boracay in April

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NEW owners of Singapore’s homegrown Zouk, Genting Hong Kong, is bringing the nightclub’s iconic EDM dance festival ZoukOut to the Philippines. This is the first time the annual event will take place outside of Singapore.

This first of three ZoukOut parties to be held throughout 2016, titled ZoukOut Prelude Edition, will be taking place from April 30 to May 1 at Epic and Uptown Beachfront (Station 2) in Boracay. An estimated 5,000 revelers are expected.

“With ZoukOut Boracay, we are repositioning ourselves regionally with a strong focus on Japan, Hong Kong and the Philippines,” said Andrew Li, vice president, lifestyle and F&B concepts, Genting Hong Kong.

“This in turn will create stronger brand awareness of ZoukOut Singapore, which we also plan to innovate and revitalise later this year in December,” said Li, who is also executive chairman at Zouk.

Internationally acclaimed DJ and record producer Kaskade will feature prominently during ZoukOut Prelude Edition. Other acts on the roster include DJ Royale & Junior, DJ Vice, Dubvision, DVBBS and MMXJ.

Performers and costumed buskers, along with interactive visual art installations and food stalls will also be available onsite.

“ZoukOut Boracay is the first step in our overall strategy in growing the brand regionally and globally. We are intending to penetrate other exciting and dynamic locations such as Hong Kong and Japan – which we will announce in due time,” added Li.

PHM to operate independently-owned hotels

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INDONESIA’s PHM Hospitality will be taking over the full management of several financially strained hotels without them having to come under any of its self-operated brands, including The Haven, The 101 Hotel & Resort, the BnB Hotel or FRii Hotel.

Instead, they will come under its newly formed PHM Collection umbrella.

Giving background to the new brand, Satria Wei, PHM Hospitality’s executive director, said the hotel development boom between 2010 and 2013 ended in many hotel owners running into financial difficulties by 2014 and 2015.

“We offer owners full management of their hotels without them having to initially invest and change the hotel to meet existing PHM hotel brand standards,” he said.

Since it launched PHM Collection in November 2015, PHM Hospitality has begun managing the 78-room Sing Ken Ken Lifestyle Boutique Hotel in Bali. Another hotel to be managed under PHM Collection will be announced this month.

Malaysia Airlines embarks on medical tourism initiative

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MALAYSIA Airlines has entered into a MoU with Malaysia Healthcare Travel Council (MHTC) to position Malaysia as a premier healthcare destination regionally and globally.

Under the agreement, Malaysia Airlines will be promoted as MHTC’s preferred healthcare tourism airline. Both parties are also exploring marketing initiatives.

As the official airline, Malaysia Airlines will support MHTC with sponsored tickets for fam trips to Malaysia, as well as offering discounted rates for guests travelling to Malaysia for medical tourism purposes.

The MoU, signed by Paul Simmons, CCO, Malaysia Airlines and Sherene Azli, CEO, MHTC, took place during the Malaysia Healthcare Media Week organised by MHTC.

Koh Samui tourism sees positive growth last year

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KOH Samui’s tourism sector has been experiencing steady growth in 2015, with airport passenger arrivals growing by seven per cent to over one million, average daily rate (ADR) of hotels up by 12 per cent, and RevPAR increasing by 15 per cent, according to a report by consultancy C9 Hotelworks.

Favourable supply-and-demand conditions for hotels and the increase in passenger capacity from Bangkok Airways has largely contributed to the growth.

As well, despite concerns from industry players about Koh Samui’s Bangkok Airways-owned airport, the preventing of LCCs into the island has actually had a positive effect, serving to buffer Koh Samui’s tourism sector from mass market volatilities, the report explained.

Still, as tourists continue to visit in greater numbers, Koh Samui’s hotels are undergoing systematic improvements, with two of this year’s highlights including the completion of a US$20 million renovation of the Santiburi Beach Resort and the reopening of the overhauled Amari in Chaweng.

Samui International Airport is also in the early stages of a US$29.2 million expansion plan.

TTS Corporate booking solution completes beta phase

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TRAVEL technology company TTS has launched its corporate booking platform, TTS Corporate, allowing agents to sign up and utilise the solution for free on both desktop and mobile.

The booking tool had been in open beta for the past one year and over 300 agencies and 1,000 corporations worldwide had been involved in the testing stage.

Flight, hotel and car rental content is accessible for free on the platform, and boasts no setup, implementation or booking costs for agencies.

However, specific advanced features, such as accessing LCC content, utilising travel policy management and agency branding will incur cost as each gets activated.

TTS Corporate works exclusively with Travelport GDS.

Playing tourist close to home

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A second look is also what NTOs should give to domestic travellers…Countries with a strong domestic tourism are generally better equipped to withstand fluctuations in the international demand.

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During the recent Lunar New Year break, my family and I visited Koh Chang, Thailand’s second largest island near the Cambodian borders in the Gulf of Thailand. I was initially disappointed to see the many 7-Eleven stores which have popped up since my first visit close to a decade ago, as well as the visibly greater number of tourists to the island. The visitor profile is no longer restricted to locals or in-the-know Western families; joining the fray are Asian tourists, in particular Chinese FITs, a clear reflection of how the tourism fortunes of Thailand – like so many places elsewhere in the world – have so swiftly changed in a matter of years.

But disappointment soon gave away to delight when I discovered that White Sand Beach – where we were staying – was the location for the Sea Sand Song @ Koh Chang tourism fair, a collaborative project between the Office of Tourism and Sports and the Tourism Authority of Thailand Trat Office. When dusk fell, beachgoers came out in droves to check out the beachside stalls offering grilled seafood, cocktails and snacks, while a female singer belted soothing jazz tunes from a mini stage. I soon found myself swaying to the rhythms of the music and lull of the waves – even my nine-month-old was contented to sit on the picnic mat without fussing.

At that moment, I see a  beautiful Koh Chang that has attracted visitors from far and near: long strips of sandy white beach, crystalline water, lush greenery, tumbling waterfalls, picturesque views and a smorgasbord of places and activities. This was one of the most memorable seaside vacations I had in a while, and I’m glad I gave Koh Chang a second look.

A second look is also what NTOs should give to domestic travellers. While Thailand can fete its record 29.9 million international arrivals in 2015, the kingdom will be ill-advised to neglect the domestic market – the backbone of any tourist industry. Countries with a strong domestic tourism sector are generally better equipped to withstand fluctuations in the international demand. The recent rouble trouble had caused Russian numbers to tumble, who knows if a global recession would cause the latest wave of Chinese travellers to break too?

Even Singapore, with a small population base, is seeing the significance of its domestic market. Singaporeans are increasingly seeking out staycations, presenting opportunities for local hotels to make up for the shortfall of foreign visitors amid a challenging economic climate.

We should all play tourist every now and then in our country, as that will allow us to be reacquainted with our home and see it in new light. Visiting a foreign country and learning about its culture is one of the joys of travelling, but our own country can be a worthy place for exploration and appreciation too. Let’s not be dismissive of the beauty of our own country, just because it is our own country.