Singapore-based budget hotel operator RedDoorz has launched a new economy lifestyle hotel brand, SANS, as part of its strategy to build the largest new-age hospitality company in South-east Asia.
SANS, which is derived from the Indonesian word “santai” which means to “chill”, aims to provide a vibrant and cosy stay experience at a low cost, with properties to feature trendy furnishings and amenities.
The launch of SANS signals RedDoorz’s new vision to become “an ecosystem of various accommodation products”
The brand will debut in Indonesia next month, with five new properties targeted by year-end.
RedDoorz will also embark on a major rebranding exercise in 2021 to reposition the company as a multi-brand accommodation platform. The company said that it plans to add new accommodation products to its platform across economy lifestyle, mid-scale and extended stay segments, in addition to its existing budget hotel brand and co-living service KoolKost.
As part of the rebranding, the company will also roll out a new redesigned app and rebranding campaign in 1Q2021. The new app will allow users to browse the company’s portfolio of accommodation brands, and will also be complemented by a new loyalty programme, which can be used to earn and redeem discounts and access exclusive partner offers and benefits.
Amit Saberwal, founder and CEO, RedDoorz, said: “We are now getting ready for our next phase of growth and despite Covid-19, we remain deeply committed to South-east Asia’s hospitality potential. Once the pandemic gets behind us, we will be the first hospitality company in our part of the world to spring back into full growth mode again, thanks to everything we’ve done during this challenging year.”
Singapore-based budget hotel operator RedDoorz has launched a new economy lifestyle hotel brand, SANS, as part of its strategy to build the largest new-age hospitality company in South-east Asia.
SANS, which is derived from the Indonesian word “santai” which means to “chill”, aims to provide a vibrant and cosy stay experience at a low cost, with properties to feature trendy furnishings and amenities.
The brand will debut in Indonesia next month, with five new properties targeted by year-end.
RedDoorz will also embark on a major rebranding exercise in 2021 to reposition the company as a multi-brand accommodation platform. The company said that it plans to add new accommodation products to its platform across economy lifestyle, mid-scale and extended stay segments, in addition to its existing budget hotel brand and co-living service KoolKost.
As part of the rebranding, the company will also roll out a new redesigned app and rebranding campaign in 1Q2021. The new app will allow users to browse the company’s portfolio of accommodation brands, and will also be complemented by a new loyalty programme, which can be used to earn and redeem discounts and access exclusive partner offers and benefits.
Amit Saberwal, founder and CEO, RedDoorz, said: “We are now getting ready for our next phase of growth and despite Covid-19, we remain deeply committed to South-east Asia’s hospitality potential. Once the pandemic gets behind us, we will be the first hospitality company in our part of the world to spring back into full growth mode again, thanks to everything we’ve done during this challenging year.”