Cambodia is gearing up for ATF 2021 with the creation of the country’s largest exhibition hall.
Hoy Phireak, deputy director general of tourism development and international cooperation at the Ministry of Tourism, said plans are well underway to host next year’s event, which will run from January 17 to 21.
As part of the organisation, a new exhibition hall is currently being constructed on Chroy Changvar peninsular, which sits at the confluence of the Tonle Sap and Mekong River.
Full details have yet to be unveiled, but the building will surpass the country’s existing venues in terms of capacity and facilities.
Chhay Sivlin, president of Cambodia Association of Travel Agents, said: “Besides hosting ATF, the venue will add to Cambodia’s business event offerings and help increase our regional presence as a strong contender.”
Hoy added there are plans to shake up the way buyers are selected in response to changing patterns for purchasing travel.
He said: “While we still want to focus on traditional buyers, we also want to go beyond that and look at those buyers who use social media and other Internet platforms.”