This year’s FHA-HoReCa, a specialist industry show for hotel, restaurant and cafe suppliers, will debut the Hospitality 4.0 pavilion, a platform for solution providers and start-ups to demonstrate innovative technologies, and visitors to learn best practices from subject experts.
Conceptualised by WY-TO, the Hospitality 4.0 pavilion will be a human-centric, sustainable vision of how disruptive technologies, robotics, VR, and AI will be seamlessly integrated to enhance the personal experience.
Featuring biophilic and futuristic design inspired from nature, the pavilion offers a range of diverse spaces and experiences:
• Start-up Village – a community of creators and innovative businesses displaying new solutions such as 3D food printing, self-service equipment, waste management systems and more within the HoReCa sector
• Showcase areas – product and service demonstrations such as service robots, AR menus to remote controlled kitchens within the hotel, kitchen and restaurant segments
• Dreamcatcher Theatre – industry thought leaders will share insights on topics ranging from design to new technologies, sustainability to market opportunities and trends
Another new highlight at the event is the Hotel Innovation Challenge Asia 2020, organised by FHA and the Singapore Hotel Association (SHA), with strong support from the Singapore Tourism Board. Start-ups and entrepreneurs will get to pitch their proposed solutions to potential adopters on the show floor. The challenge seeks to solve perennial issues such as housekeeping, manpower crunch, service delivery and sustainability faced by the hotel sector through innovation.
Margaret Heng, executive director, SHA, hopes the challenge will birth “many new and exciting ideas and solutions that the industry can adopt to enhance guest experience and help hotels meet the manpower shortage”.