Tag: Tourism Australia
Australia touts choice destinations to attract Indonesian visitors
Tourism Australia’s Yours to Explore campaign is pushing destinations such as Queensland and Western Australia, while forming partnerships with Indonesian financial institutions and outbound...
Stoking demand
With traveller optimism at an all-time high and many countries vying for the tourism dollar, Tourism Australia managing director Phillipa Harrison is working hard to ensure Australia is perceived as one of the most desirable holiday destinations on the planet
Springing forth
Australia has been ramping up marketing campaigns to pave a strong road to international travel recovery. By Rachel AJ Lee
Tourism Australia teams up with Singapore partners to rebuild demand
Tourism Australia has roped in critical travel trade partners to rebuild Singapore travel demand through its third Discover A Great Deal More virtual travel...
Gold Coast steps up domestic courtship with million-dollar campaign
Destination Gold Coast has launched a month-long campaign, titled Press Play, to lure Australians travellers and make up for two years of domestic travel...
A confidence challenge
Post-lockdown travel requires greater planning ahead but stakeholders are confident that good destination marketing and eased restrictions will help to build back travel confidence. By Rachel AJ Lee
Tourism Australia fires up trade initiatives to revive Indian market
With the Indian school holidays coming around between April and June, Tourism Australia has rolled out initiatives to rebuild Indian arrivals lost over the...
Australia’s first post-lockdown travellers arrive in Sydney today
Australia's minister for trade, tourism and investment Dan Tehan and Tourism Australia managing director Phillipa Harrison welcomed the country's first international tourists this morning...
Tourism Australia beckons travellers with big holiday plans
Tourism Australia is encouraging travellers to book their next big holiday Down Under in a massive campaign being rolled out in Germany, France, Italy,...
Tourism Australia pumps US$2.8 million into campaign aimed at Singapore travellers
With Australian borders set to reopen to all vaccinated visa holders from February 21, 2022, the NTO has turned its marketing focus towards Singapore...
