Tag: Tourism Australia

A fresh-faced brand ambassador and a sharper focus on aboriginal culture have been deployed as marketing tools in Tourism Australia’s latest Come and Say...

With Hong Kong lifting quarantine measures last month and firing up outbound travel desire, Tourism Australia (TA) has swooped into the market with a...

Perth city and her surrounds have continued to evolve their tourism draws over the past two years, and are now presenting travellers with both the comfort of familiarity and excitement of fresh appeals. By Karen Yue

Tourism Australia’s Yours to Explore campaign is pushing destinations such as Queensland and Western Australia, while forming partnerships with Indonesian financial institutions and outbound...

With traveller optimism at an all-time high and many countries vying for the tourism dollar, Tourism Australia managing director Phillipa Harrison is working hard to ensure Australia is perceived as one of the most desirable holiday destinations on the planet

Australia has been ramping up marketing campaigns to pave a strong road to international travel recovery. By Rachel AJ Lee

Tourism Australia has roped in critical travel trade partners to rebuild Singapore travel demand through its third Discover A Great Deal More virtual travel...

Destination Gold Coast has launched a month-long campaign, titled Press Play, to lure Australians travellers and make up for two years of domestic travel...

Post-lockdown travel requires greater planning ahead but stakeholders are confident that good destination marketing and eased restrictions will help to build back travel confidence. By Rachel AJ Lee

With the Indian school holidays coming around between April and June, Tourism Australia has rolled out initiatives to rebuild Indian arrivals lost over the...