Tag: Sarawak Tourism Board
State of sensible tourism
Sarawak Tourism Board’s CEO, Sharzede Salleh Askor, sheds light on the Malaysian state’s tourism game plan, which takes local communities, local heritage, and the environment into serious consideration
Sarawak to host PATA Travel Mart 2026
PATA Travel Mart 2026 (PTM 2026) will be held for the first time in Sarawak, Malaysia, at the Borneo Convention Centre Kuching from August...
Music lovers to unite in Sarawak for Rainforest World Music Festival...
The Rainforest World Music Festival (RWMF) is returning to the Sarawak Cultural Village in Kuching, Sarawak, Borneo, scheduled for June 20-22nd. The festival, now...
Sarawak showcases its scenic and cultural highlights to Singapore
As part of its promotional efforts to attract travellers from Singapore, multiple agencies from Sarawak conducted a business-to-business session and fam trip for Singapore...
Sarawak’s new campaign highlights sustainable tourism and unique heritage
Sarawak Tourism Board introduced its transformative Gateway to Borneo campaign at the recent World Travel Market in London, inviting global travel trade and travellers...
PATA, Sarawak Tourism Board strengthen AI capabilities for tourism businesses
PATA and Sarawak Tourism Board will launch a new training programme for tourism businesses in Sarawak, Malaysia next week, focusing on technology and AI.
The...
PATA inks MoUs with Sarawak Tourism Board, EATOF
The Pacific Asia Travel Association (PATA) has signed new partnerships with Sarawak Tourism Board (STB) – to build closer cooperation and jointly promote sustainable...
Sarawak partners Tischler Reisen to grow European footfalls
Sarawak has launched its Gateway to Borneo campaign alongside the signing of a memorandum of understanding (MoU) on March 5 with longhaul travel specialist Tischler Reisen...
The art of selling Sarawak
Yusfida Khalid, acting CEO, Sarawak Tourism Board (STB), explains the strategies and initiatives employed by the board to revitalise tourism in the state and discusses how the board has navigated the challenges brought about by the Covid-19 pandemic and outlines its plans for the future
Malaysia to host inaugural PATA Destination Experience Forum and Mart 2023
The Pacific Asia Travel Association (PATA) is set to organise the PATA Destination Experience Forum and Mart 2023 (PDFM 2023) from June 21-23 this...
















