Tag: Sabah Tourism Board

Sabah Tourism Board (STB) has rebranded its destination to Feel Sabah, North Borneo in a bid to emphasise the location of Sabah in the...

Travel operators, agents and corporate groups will find meaningful and sustainable itineraries that allow for travellers to immerse in the local culture and give back to the community

Five foreign carriers have returned to Sabah, with the most recent being Jeju Air which restarted operations on June 29 between Incheon and Kota...

A plan is in the works to establish Sabah Health and Wellness Tourism Council (SHWTC) to market Sabah as a destination for medical tourism. The...

The return of Royal Brunei Airlines (RBA) to Sabah now makes it accessible for tourists from Brunei and other countries to travel to the...

Finding a way around ongoing travel restrictions, Sabah tourist guides have taken to virtual tours to promote the East Malaysian destination. From January 21 to...

Strong interstate travel has surfaced in Malaysia since October 11 when the government lifted movement restrictions that were in place for three months, and...

Sabah Tourism Board has launched a new online campaign in Thailand promoting book-now-travel-later deals, for travel through year-end. Dubbed SABAHDeeKhrap, the ongoing campaign runs from...

Sabah Tourism Board (STB) has launched its new brand, Enchanting Sabah, which has been featured in promotional collateral conceptualised by STB's communication and digital...

Diethelm Travel Group's Malaysia office has entered into an MoU with the Sabah Tourism Board (STB) to increase joint marketing and promotion of Sabah...