Tag: Sabah Tourism Board
Sabah welcomes first ASEAN Travel Exchange
The inaugural ASEAN Travel Exchange (ATEX) 2025, which commenced on June 19 in Kota Kinabalu, Sabah, could pave the way for Sabah to become...
Taiwan-Sabah partnership aims to boost sustainable tourism
Five universities from Taiwan have formalised a partnership with four Sabah-based tourism associations to promote agro- and community-based tourism in the Malaysian state.
The collaboration...
Sabah moves to revive two iconic tourism events
Sabah State government plans to revive two iconic tourism events in the state this year, namely the Mount Kinabalu International Climbathon and Sabah Fest,...
Sabah Tourism Board rebrands to woo more visitors
Sabah Tourism Board (STB) has rebranded its destination to Feel Sabah, North Borneo in a bid to emphasise the location of Sabah in the...
Sabah’s community-based tourism answers market’s call for conscious travel
Travel operators, agents and corporate groups will find meaningful and sustainable itineraries that allow for travellers to immerse in the local culture and give back to the community
Sabah re-establishes air access
Five foreign carriers have returned to Sabah, with the most recent being Jeju Air which restarted operations on June 29 between Incheon and Kota...
Sabah sharpens outfit to advance medical tourism
A plan is in the works to establish Sabah Health and Wellness Tourism Council (SHWTC) to market Sabah as a destination for medical tourism.
The...
Sabah resumes Royal Brunei Airlines flight
The return of Royal Brunei Airlines (RBA) to Sabah now makes it accessible for tourists from Brunei and other countries to travel to the...
Sabah tourist guides promote destination through virtual tours
Finding a way around ongoing travel restrictions, Sabah tourist guides have taken to virtual tours to promote the East Malaysian destination.
From January 21 to...
Malaysians catch up on domestic vacations, with a preference for the...
Strong interstate travel has surfaced in Malaysia since October 11 when the government lifted movement restrictions that were in place for three months, and...
