Tag: Loyalty Programmes
ALL Accor enhances loyalty exchange with Plusgrade solutions
ALL Accor, Accor's booking platform and loyalty programme, has partnered with Plusgrade to introduce an enhanced exchange solution for members, which allows the conversion...
Hilton, DiDi ChuXing to launch cross-loyalty benefits in China
Hilton has formed a strategic partnership with DiDi ChuXing, a major transportation platform in China, to introduce joint membership benefits across their respective loyalty...
Explora Journeys rolls out new loyalty programme
Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, has launched Explora Club – a new loyalty programme designed to recognise...
Ascott enhances loyalty programme to triple membership by 2028
Ascott is celebrating the sixth anniversary of its loyalty programme, Ascott Star Rewards (ASR), with enhanced features designed to enrich the travel experience for...
Travel loyalty programmes to prioritise personalised and flexible experiences in 2025
According to a new report from Rocket Travel by Agoda, travel-based loyalty programmes continue to climb in popularity thanks to the sector's ability to...
Brilliant by Langham’s members earn more miles with Cathay Pacific, Singapore...
Langham Hospitality Group’s (LHG) loyalty platform Brilliant by Langham (Brilliant) has launched its Have a Brilliant Flight points-to-miles conversion programme, allowing Brilliant members to...
Millennium Hotels and Resorts revamps guest loyalty programme
Millennium Hotels and Resorts (MHR) has relaunched its global travel loyalty programme, MyMillennium, to offer its members enhanced benefits and experiences along with the...
Ayana Rewards unveils new member benefits and privileges
Ayana Hospitality Group has updated its loyalty programme, Ayana Rewards, with enhanced benefits and a range of exclusive privileges which can be enjoyed across...
Exclusive offer for CentaraThe1 members
Centara Hotels & Resorts has launched its Centara Life: Elevating the Essentials offering for CentaraThe1 members at newly rebranded Centara Life hotels worldwide.
Members will...
Royal Caribbean Group enhances loyalty programme across its brands
Royal Caribbean Group (RCL) has introduced a loyalty status match programme across its brands, Royal Caribbean International, Celebrity Cruises and Silversea, which enables loyalty...
















