Tag: Japan Tourism Agency
Japan intensifies destination marketing to boost international arrivals
Japan will carry out targeted marketing by country while focusing on high-valued-added travel, adventure travel, Expo 2025 in Osaka, and business events over the...
Japan starts campaign to promote outbound travel
Japan has selected 24 countries and regions in Europe, North America and the Asia-Pacific to receive priority promotion as tourist destinations in a newly-launched...
Japan to develop rural destinations for potential luxury tourism
Eleven rural destinations in Japan, from Hokkaido to Okinawa, will receive intensive support this fiscal year to attract more luxury travellers. The move by...
Japan to boost outbound travel
The Japan Association of Travel Agents (JATA) plans to boost rebound of the outbound market with a new promotion to coincide with the Japanese...
Japan sets new tourism goals, focuses on quality travellers
The Japanese government has approved a 2023-25 plan to become a more tourism-orientated country by focusing on sustainable travel, greater consumption and more travellers...
Trip.com Group to boost Japan tourism
Trip.com Group will be strengthening collaborations with its stakeholders to promote and position Japan as a destination.
Trip.com Group’s chief marketing officer Sun Bo had...
Japan to focus on rebound tourism
Japan is aiming to recover inbound tourism to its 2019-level by 2025 and is maintaining its long-held goal of welcoming 60 million international visitors...
