Tag: Destination Marketing
Maldives unveils new name and brand identity
The Maldives Marketing and Public Relations Corporation is now known as Visit Maldives Corporation – a name change that reflects the importance of prioritising...
K-pop activity lifts travel interest in South Korea this month
June’s busy calendar of K-pop events as well as the highly-anticipated comeback of boyband BTS, whose final two members have been discharged from military...
Thailand’s new campaign spotlights Thai soft power
The Tourism Authority of Thailand (TAT) is set to launch the international Be My Guest campaign as part of the government's flagship Amazing Thailand...
Indonesian tourism players call for real action following MoU on economic...
Indonesia’s inbound tourism players are urging concrete follow-up on the signing of a tourism cooperation agreement with China last month, saying that without immediate...
Taiwan Tourism Information Center opens in Seattle
Taiwan’s Tourism Administration has established its first Taiwan Tourism Information Center in heart of downtown Seattle at Two Union Square. The facility will boost...
Halaltrip rolls out first destination-influencer collaboration
Three content creators specialising in Muslim travel and lifestyle have become the first beneficiaries of a new project that facilitates collaboration between NTOs and...
Singapore, Mafengwo elevate destination connection through AI profiles
The Singapore Tourism Board (STB) has collaborated with Chinese travel platform Mafengwo to showcase Singapore’s charm through an immersive AI style at its #AnywayIt'sFun...
Singapore destination brand presence soars on wings of superstars
Singapore sights and locations have been trending high on social media this month, riding on the massive global fanbase of two members from Korean...
Working up a pure appetite
Tourism New Zealand has been busy in Asian traveller markets, inspiring visitation among consumers with innovative destination campaigns and inking trade partnerships to convert interest into bookings, shares Gregg Wafelbakker, general manager Asia
Visa moves its Asia-Pacific travel campaign into next phase with airline...
Riding on the success of its #TravelWithVisa initiative in Asia-Pacific, digital payment specialist Visa has elevated the campaign with partnerships with five international airlines...
