Tag: Destination Marketing
Singapore Tourism Board, Scoot unveil campaign reimagining the Merlion
The Singapore Tourism Board (STB) and Scoot have rolled out the third edition of the Singapore Superfans campaign, using the Merlion as the central...
Tomorrowland model to boost local Thai economy
Organisers of Tomorrowland Thailand – the event’s exclusive Asia edition under a five-year commitment – have launched official ticket sales on February 28, 2026.
The...
Expanding horizons
Destination NSW ramps up India outreach with government backing, airline partnerships and Sydney‑plus strategy to showcase city icons and regional experiences
Sydney’s big cricket draw
Cricket and major sports events are increasingly bringing Indian visitors to Sydney, with venues like the Sydney Cricket Ground offering a gateway to the city’s attractions and experiences
ASEAN Tourism Forum heads to Singapore in 2027
The annual ASEAN Tourism Forum (ATF), which rotates alphabetically among member states of the Association of Southeast Asian Nations (ASEAN), will arrive on Singapore’s...
ChristchurchNZ targets Australian market with new campaign
ChristchurchNZ has launched Discover Different, a tourism marketing campaign aimed at Australian travellers, promoting travel to New Zealand’s Central South Island. The campaign runs...
Philippines steps up tourism marketing in Asia
The Philippine Tourism Promotions Board (TPB) is increasing its marketing spend not just on its top source markets, but also on reinvigorating potentially big...
Sri Lanka sets 3m tourist target for 2026 amid industry doubts
Sri Lanka is targeting three million tourist arrivals in 2026, up from a record 2.36 million in 2025, but hoteliers have expressed caution, citing...
Experts urge tourism shift to micro‑experiences as future model
The shift away from mass tourism activities towards the low-profile yet meaningful and potentially high-yield “micro-experiences” embedded in daily life took centre stage at...
Astex debut puts North Sumatra’s tourism offer under the spotlight
North Sumatra held its first Astindo Sumut Travel Exchange (Astex) in Medan earlier this month to present Lake Toba and nearby destinations to the...
