Tag: Destination Marketing
Experts urge tourism shift to micro‑experiences as future model
The shift away from mass tourism activities towards the low-profile yet meaningful and potentially high-yield “micro-experiences” embedded in daily life took centre stage at...
Astex debut puts North Sumatra’s tourism offer under the spotlight
North Sumatra held its first Astindo Sumut Travel Exchange (Astex) in Medan earlier this month to present Lake Toba and nearby destinations to the...
Jakarta pushes film industry to attract global visitors
Jakarta aims to be recognised as a “city of cinema” by 2027 as part of its efforts in inbound tourism promotion.
The Indonesian capital seeks...
Wonderful Indonesia Tourism Fair returns this month
The second run of the Wonderful Indonesia Tourism Fair (WITF) is scheduled from October 9 to 12, 2025 at the Nusantara International Convention Exhibition, promising enhanced content...
Star power drives 600 million views for Seoul’s global tourism campaign
A new milestone has been set in the history of Seoul's global tourism campaigns – its ongoing campaign, Absolutely in Seoul, featuring K-pop artist...
Tourism Australia’s signature showcase in 2026 earmarks Darwin
Darwin – or Garramilla to the Larrakia people, Traditional Custodians of the land – is set to welcome 300 travel agents from key international...
Tourism Australia boosts Indonesian visitor numbers with sports and Muslim-friendly campaigns
Tourism Australia is employing multiple strategies to boost visitor numbers from Indonesia. These include sports tourism promotions, a Muslim-friendly destination approach, and highlighting second-tier...
Chinese travel agents report stronger sales in experiential and small group...
Sixty-one per cent of 280 Chinese outbound travel agents surveyed in Dragon Trail International’s (DTI) June report say 2025 has improved over 2024, with...
Make it pop!
Destination marketers are riding on the influential power of popular games, addictive films, celebrated musicians and more, to inspire travel dreams and convert interest into bookings
Maldives unveils new name and brand identity
The Maldives Marketing and Public Relations Corporation is now known as Visit Maldives Corporation – a name change that reflects the importance of prioritising...
