TTG Asia
Asia/Singapore Wednesday, 8th April 2026
Page 929

Firefly’s jet services set to take off next month

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Firefly Airlines, which currently only operates turboprop services within Malaysia, will commence jet operations next month from its northern hub in Penang to three destinations – Kota Kinabalu, Kuching and Johor Bahru.

It will start with twice-daily services between Penang and Kota Kinabalu and Kuching, and thrice-daily services between Penang and Johor Bahru. These services will be operated with a trio of B737-800 narrow body jets using excess aircraft from sister company, Malaysia Airlines.

From January 2021, Firefly will operate jet services from Penang to Kota Kinabalu, Kuching and Johor Bahru

Firefly CEO Phillip See shared that the flights will be code shared with Malaysia Airlines and customers can accrue and redeem Enrich points. In terms of product differentiation, Firefly will offer low-cost carrier products where guests can select their desired products and services.

See described this as a “DIY concept”, while at the same time, guests will also enjoy full benefits of being part of Malaysia Aviation Group (MAG).

“Penang (as a northern hub for jet services) is a great place to start because it has a great mixture of leisure and corporate business,” said See, who was speaking at the fifth edition of BE@Penang, a two-day virtual conference organised by Penang Convention & Exhibition Bureau, which commenced on December 10.

The setup of Firefly’s Penang hub jet operations will require minimal investment by MAG in 2021, with an expected increase in production, measured in average seat per kilometre, by 36 per cent over the next five years.

Jetstar Asia brings back inflight meals

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STB rides K-drama wave to promote Singapore

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Royal Caribbean’s cruise ship returns to Singapore after passenger tests positive for Covid-19

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With powers combined

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Hotels and resorts eager to capture a larger slice of the domestic market are realising that the usual deals no longer appeal to an audience that is looking for fresh ways to satiate their wanderlust at a time when international travel is restricted.

To enhance guests experiences during their holidays at home, hotel and resorts are working with other organisations within and beyond the hospitality space to develop enriching programmes.

Penang Street Art. Photo by Jom Jalan

Far East Hospitality has a suite of experiential staycation packages that support local SMEs, such as homegrown aquaculture farm and floating restaurant, Smith Marine Kelong, and local photography studio StudioPlay.

These partnerships are needed as “staycationers value unique and highly enjoyable hotel experiences that they otherwise cannot get at home”, explained Arthur Kiong, CEO of Far East Hospitality. “In other words, they do not seek the standard room and breakfast.”

The new Capella Bangkok leverages its location on Bangkok’s oldest road to bring traditional experiences to its guests. Mindfulness sessions, for instance, are led by the head monk of Wat Yannawa, a two-hundred-year-old temple nearby while Muay Thai training is conducted by transgender boxing champion and movie star Parinya Kiatbusaba. The hotel also scoured the Charoenkrung area for Chinese herbal shops to bring traditional treatments to its Auriga Wellness Spa.

John Blanco, the hotel’s general manager, said these local experiences are appealing to domestic travellers, as they are “excited when presented with new ways to engage their heritage”.

Bangkok-headquartered Dusit International’s Local Experiences programme, launched in summer, also offers a chance for guests to appreciate local eats and souvenirs while supporting socially responsible enterprises.

Dusit hotels in Chiang Mai and Hua Hin are planning on similar local collaboration – by bringing wet markets into the properties on certain days of the month.

Over in Malaysia, Pullman Miri Waterfront went big with its guest experience upgrade. It hosted a three-day carnival, Trois Jois, which featured activities for all ages, with booth sales, fun games, live performances as well as cooking classes.

According to Joyce Surendra, cluster director of sales and distribution, representing both Pullman Miri Waterfront and Pullman Kuching, Trois Jois was well received by all who attended. There are plans to initiate a similar event in Pullman Kuching on November 21 and 22, and possibly turn Trois Jois into an annual event for Sarawak.

Trois Jois at Pullman Miri Waterfront

Local collaboration is also seen in Penang, where G Hotel Gurney works with top attractions, Tropical Spice Garden and Penang Batik Factory, as well as experienced local guides to introduce guests to the destination’s heritage and nature.

The partnerships with product owners brought guests cost savings and provided a hassle free experience as entrance tickets to tourist attractions are pre-booked. “In addition, the package includes perks at the hotel such as complimentary meals and bicycle rentals,” said Michael Hanratty, general manager of G Hotel Penang.

Hanratty sees such multi-player partnerships leading the future of hotel experiences, and intends to “continue or even expand on our partnerships” once Malaysia welcomes again international travellers. Should these packages be a hit, he hopes to take it beyond Penang through collaboration with domestic or international airlines, or to combine packages with those offered by tourism players in Langkawi to curate two-state packages.

Meanwhile, Kiroro Resort in Japan’s Hokkaido is already developing local and international collaborations to make its three hotels – Sheraton Hokkaido Kiroro Resort; The Kiroro, a Tribute Portfolio Hotel Hokkaido; and Yu Kiroro – more attractive to potential guests.

Kiroro taps its nearby, western-Hokkaido market, collaborating with other local businesses whose customers might appreciate what the area has to offer. Such activities includes luxury cruises in partnership with Otaru Port Marina, with F&B prepared and served by the resort’s team; exclusive wine-paired dinners for Yoichi Winery members; and a luxury driving experience to the resort for lunch in collaboration with a local car importer.

The company has even facilitated the creation of Akaigawa DMO. As part of DMO activities, Kiroro uses Akaigawa produce and is planning to offer a night village this winter as well as other entertainment. Hirofumi Watanabe, DMO leader and hotel general manager of Kiroro Resort, expects these activities to support local tourism long-term by making Akaigawa and other local towns more appealing as a year-round destination.

On Sado Island, Niigata Prefecture, hotels, ryokans and guest houses have joined the Sado Tourism Association’s new visitor membership club, Sadomaru. Launched in September, Sadomaru is an app that visitors download and show on arrival to earn points that can be redeemed for discounts on stays, as well as in restaurants and shops.

The scheme provides insight on the combinations of accommodations, activities and cuisine that tourists enjoy, to help local operators provide more extensive options for tourists long-term.

Sheraton Hokkaido Kiroro Resort

Room for growth
For some hotels, dangling complimentary experiences as an additional perk to their staycation packages has significantly boosted occupancy rates. One such example is lyf Funan Singapore which has hooked up with two tour agencies to weave free tours into its staycation experience.

These travel agency tie-ups are part of lyf Funan Singapore’s signature #lyfgoeslocal programme, where guests get to experience the neighbourhood’s local and authentic elements, shared Ervin Yeo, managing director for Southeast Asia, The Ascott.

“Since the launch of the joint offerings on August 1, 2020, we have seen an increase in enquiries and reservations on our staycation promotions, especially during the recent long weekends. lyf Funan Singapore was operating at near 100 per cent occupancy across the Hari Raya Haji and National Day long weekends,” he added. In comparison, the hotel was running at 85 per cent average occupancy rate from April to June 2020.

Beneficial for all
Hoteliers believe that working with other sector players will motivate travel desire, unlock new revenue streams, spread business around and uplift the entire tourism industry.

Kiong said: “Survival is the priority for many SMEs today amid the economic fallout from Covid-19 and many businesses have stepped up to help them weather the pandemic. As we continue to wrestle with the pandemic, we must not only worry about our own business survival but those of our key partners as well.

“Hospitality is a part of the tourism ecosystem and we must do all possible to help each other preserve core capabilities. If there is one takeaway from this crisis, it is – we will survive only when we consider others.”

Blanco acknowledged that Capella Bangkok’s work to enrich guest experiences with local expertise enables it to provide support to external entities and benefit from “relationships which allow us to collaborate deeper and in more creative ways”.

Bringing local partners into the hotel experience – literally – also has safety advantages. Dusit’s plans to bring wet markets into its Chiang Mai and Hua Hin hotels “generates a safer experience overall for guests and vendors”, opined Boon Kwee Lim, COO of Dusit International, as they can interact in an environment with enforced international-standard health and safety protocols.

At Trois Jois, tour operators, wedding and events service providers, independent artisans and cottage traders, and more were among the 21 commercial participants, allowing the carnival to function as a platform for local businesses to sell their products and services, thereby reaching benefits beyond travel and tourism.

A smarter redesign

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One Farrer Hotel in Singapore is undergoing extensive refurbishments, which will see a redesign of the majority of its guestrooms, facilities and processes. And the experts shaping the hotel’s future look and feel are not just the usual designers – medical experts and technology specialists are also contributing their expertise to ensure the highest possible standards of hygiene and wellness for guests.

The works, costing more than S$2 million (US$1.5 million), will marry aesthetics that evoke positive and calming emotions with science to facilitate infection control best practices.

One Farrer Hotel

Carpets will make way for custom gapless vinyl flooring, while specialised wallpapers, moveable furniture and anti-viral fabrics will be used across guestrooms and common areas – all to make cleaning and disinfection a cinch.

At the same time, the hotel is reinventing its processes and including new measures to safeguard guests and employees. These include the launch of a Pillow Lab to improve the hygiene standards of its pillows through scientific research into material choices and cleaning processes. A menu of pillows has been curated to offer the best and most restful sleep experience for guests.

Other measures include contactless entry points, sterilisation processes using specialised UVC chests and lamps, as well as staggered check-in and check-out times.

Works will complete this December, paving the way for the launch of The Mint Hotel, a safe and hygienic concept making its debut under One Farrer Hotel’s ‘Hotels within a Hotel’ concept.

The Covid-19 pandemic has led the hotel team to recognise an opportunity for hotels to function as ancillary facilities for the care of non-emergent patients when critical healthcare facilities and hospitals are overrun.

The design principles of The Mint Hotel, such as movable furniture and materials that are suitable for terminal cleansing, make the property ideal for conversion to a ‘hospitel’ quickly should the need arise.

In redefining its dining concept for the age of safe distancing, the hotel is also launching the Nest at One Farrer to satiate the growing demand for private dining experiences.

ACI kicks off annual salary and employment trends study

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Travel, tourism and hospitality-focused HR specialist, ACI HR Solutions, has started work on its 2021 research on salary and employment trends across the Asia-Pacific region.

The well-regarded annual report provides a unique statistical view of the travel, tourism and hospitality labour market as well as an invaluable insight into the mindset of industry personnel.

The 2021 Salary & Employment Trends Survey will look at Covid-19 impact on the industry

Against the backdrop of a pandemic and business crisis in the hospitality industry, the 2021 Salary & Employment Trends Survey will bring in specific questions related to Covid-19, shared founder and CEO, Andrew Chan.

Industry personnel can be part of the research by participating in an online survey.

Participants will receive a free copy of the published report upon its release.

IHG aims to triple Malaysian portfolio by 2025

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Malaysia resumes interstate travel, extends CMCO for some states

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Maldives tourism revives over holiday season

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Tourism in the Maldives, which reopened its borders in mid-July after a near four-month lockdown, is picking up with a surge in arrivals expected for the festive season.

“The year-end arrivals are looking good and some of this credit should go to the Maldivian authorities for aggressive destination marketing,” an industry official said.

Maldives expected to receive over 500,000 arrivals for 2020

Beating 22 other countries to bag the highly coveted World’s Leading Destination award at last month’s World Travel Awards – the most prestigious awards in the tourism industry – has also helped to boost the Maldives’ reputation as a tourist destination, said Maldives Marketing and Public Relations Corporation (MMPRC) managing director Thoyyib Mohamed.

“We have been continuing destination marketing even during the lockdown. Last month, we launched a global media campaign and currently have 47 other marketing activities with B2B and B2C campaigns,” he said, adding that source markets including Russia, Ukraine, the UK, India and the US were doing well.

He said the Maldives saw 35,759 arrivals last month, and is on track to reaching its target of 100,000 arrivals from mid-July to year-end by December 15. Meanwhile, the total arrivals for the year is expected to be a little over 500,000 arrivals, a steep decline compared to pre-Covid figures but commendable given the restrictions on outbound travel in many source markets.

Abdulla Ghiyas, deputy managing director at Inner Maldives Holiday, said many airlines were returning to the Maldives, in part due to the island nation being one of the few Asian countries with borders open to leisure travellers. “We are seeing many expatriates from the Middle East also visiting the Maldives,” he said, adding that based on the upward trajectory, next year’s target has been revised to one million from 600,000.

The number of Covid-19 infections detected in the island nation has also reduced since borders were reopened on July 15, and were mostly confined to the capital Male – far away from the remote resorts, added Ghiyas, who is also the former president of Maldives Association for Travel Agents & Tour Operators.

Meanwhile, 10 resorts have acquired their own Covid testing machines and are awaiting Health Ministry clearance, a facility until now only offered by Soneva resorts in the Maldives.

Another industry official from a DMO, who declined to be named, said the surge in visitor arrivals has surprised many sector players. “(Demand in forward bookings) is really looking good and we expect occupancy of 60-65 per cent during the festive season, as compared to 70-75 per cent in the past few years,” he said, noting however that prices have been marked down by 30-50 per cent to attract visitors. Still, he added: “Even if prices are low, the cash injection with growing arrival numbers is vital to sustain the resorts.”

Correction: This report has been updated to correctly state that Abdulla Ghiyas is the former president of Maldives Association for Travel Agents & Tour Operators.