TTG Asia
Asia/Singapore Monday, 29th December 2025
Page 910

Cebu Pacific to raise US$500m fresh capital

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WTTC pushes plans for tourism reboot at historic G20 meet

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In a historic first, G20 tourism ministers hosted more than 45 CEOs and members of WTTC, who presented their plan to restart international travel and recover the 100 million jobs dependent on it globally.

The plan was unveiled during the G20 Chairmanship of the Tourism Track, at the behest of Saudi Arabia for the global travel and tourism sector to collaborate on developing insights to help accelerate the global recovery.

Saudi Arabia makes history convening first ever G20 public-private sector tourism meeting

The private sector event was opened by Ahmed Al Khateeb, Saudi Arabia’s tourism minister and chair of the G20 Tourism Track, alongside WTTC president & CEO, Gloria Guevara, to set the scene.

This was followed by a keynote from Chris Nassetta, president & CEO of Hilton and WTTC chair; and contributions from CEOs and ministers representing all regions of the world, including Argentina, the UK, UAE, Singapore and Spain. They, alongside the private sector, agreed that joint collaboration can accelerate the recovery of travel and tourism.

During the historic forum, WTTC outlined a new 24-point recovery plan which includes twelve points for the private sector and twelve for the public sector, focusing on measures to reactivate international travel.

The unprecedented plan was pulled together with input from WTTC members and covered a wide range of initiatives which hinged on securing international coordination to re-establish effective operations and resume international travel, including the implementation of an international testing regime at departure to minimise the risk of spreading Covid-19.

Gloria Guevara, WTTC president & CEO, said: “This historic meeting provided the best platform to establish public and private collaboration which will lead to rebuilding a sector which has been devastated by the pandemic… The nature of this meeting cannot be underestimated; it is the first time so many travel and tourism CEOs and leaders have been invited to sit in the same forum as G20 tourism ministers to establish a tangible plan to save the travel and tourism sector.

“This plan will have far-reaching consequences; it will bring real and genuine benefits to the industry as a whole – from aviation to tour operators, taxis to hotels, and beyond.

Al Khateeb added: “On behalf of the G20 tourism ministers, I commend the World Travel & Tourism Council and the global travel and tourism sector for their efforts to put people first during the global pandemic, by collaborating at the industry-level and with the public sector to put in place concrete actions that will protect millions of jobs and livelihoods, while ensuring that the sector is more resilient to crises in the future.”

Among the CEOs from the global private sector invited by Saudi Arabia were representatives from Carnival Corporation, InterContinental Hotels Group, British Airways, Dubai Airports, Japan Airlines, Trip.com, TUI, Radisson Hotel Group, Abercrombie & Kent, Emirates Group, The Travel Corporation, Expedia, The Oberoi Group, and Panorama Tours, among others.

IATA director general and CEO Alexandre de Juniac, and ICAO secretary general Fang Liu, also joined the chorus of voices proposing for testing to replace quarantines. UNWTO secretary general Zurab Pololikashvili also contributed to the debate.

de Juniac said: “It is critical that governments and industry work together to safely reopen borders with systematic Covid-19 testing. Some 46 million jobs are at risk. The historic participation of industry in this G20 Summit is a good start to the government-industry partnership that will be needed to revive the travel and tourism economy on which 10 per cent of global GDP depends.”

STB, DBS tie up to spur tourism demand, digitalise local businesses

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Singapore Tourism Board (STB) and DBS have signed a three-year MoU to stimulate domestic tourism demand in the immediate term, as well as drive cross-border demand and catalyse tourism industry development in the mid- to long-term.

The partnership – the first such collaboration between STB and a local bank – will help the tourism industry seize new opportunities by leveraging DBS’ ecosystem of services such as its travel marketplace portal, digital payments collection solutions, predictive analytics and everyday app DBS PayLah!. In addition, both companies will help local SMEs accelerate their digital transformation.

STB’s Keith Tan (first from right) and DBS’s Shee Tse Koon (third from right) on a vespa sidecar tour with Singapore Sidecars

In the coming months, DBS and STB will invest in domestic marketing campaigns to encourage locals to rediscover homegrown tourism products and experiences, as well as stimulate local demand to complement the SingapoRediscovers campaign.

Both organisations will curate attractive promotional bundles for attractions, tours and hotel stays. Tapping on its predictive analytics and Intelligent Banking capabilities, DBS will work with STB to provide personalised itineraries and destination content to encourage locals to explore different precincts and learn about the myriad homegrown brands and experiences in Singapore.

DBS and STB will also collaborate on content creation and distribution to increase awareness, consideration and consumption of local tourism experiences and brands. These will be amplified across DBS platforms, which include the DBS Travel Marketplace, DBS’ social media communities such as The Burrow, and marketing channels.

Examples of content include co-development of contests and events, as well as the use of new media such as augmented reality, virtual reality and livestreaming tools to showcase local experiences.

The next phase of the partnership will target inbound leisure and business visitors through international marketing campaigns as Singapore progressively opens its borders. Like the collaboration for the domestic market, DBS and STB will customise content and introduce promotions and products for international visitors, such as flight and accommodation bundles, business events, and relevant travel insurance plans.

In addition, the partnership aims to catalyse the development of the tourism industry. As more locals shift to contactless payments, DBS and STB will help homegrown tourism businesses digitally transform so they can better engage their customers in the new Covid-19 environment.

For example, both DBS and STB will partner local businesses to pilot smart experiences such as a seamless and contactless digital payment experience at various precincts. As a start, both organisations will launch a campaign to grow demand and encourage the use of DBS PayLah! at the Bugis precinct by the end of the year.

Shee Tse Koon, DBS Singapore country head, said the partnership will help the tourism industry get back on its feet by encouraging more locals to explore their own backyard. As well, the tie-up will help local SMEs to build up their resilience and unlock more business opportunities by leveraging the bank’s consumer base, data insights and technology, he added.

STB CEO Keith Tan commented that the partnership enables the tourism board “to reach a large community of local and international consumers, and encourage them to discover, explore and support local tourism businesses”.

Furthermore, he added, the tourism board’s precinct-specific projects with the bank such as helping smaller businesses to digitalise and implement smarter tools to engage their customers “will ensure that Singapore remains a safe, trusted and preferred destination for all our visitors”.

SingaporeSidecars co-founder Simon Wong said the partnership will allow the company to tap on a wealth of insights and data capabilities that will enable it “to create and tailor brand new products and continually evolve products for local audiences”. He added: “It will also help give us access to the multiple touchpoints for our customers with a quick access payment method like PayLah! across different locations around town.”

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Joanna Liang helms Marco Polo Changzhou

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New hotels: Pullman Resort Xishuangbanna, Batam Marriott Hotel Harbour Bay, and more

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Japan to lift travel ban for 12 countries, including Singapore

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Set your calendars for TTG’s 10.10 staycation deals!

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Hong Kong industry veteran Samuel Wong passes on

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Singapore to resume “cruises to nowhere” from November

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