The Tourism Council of Thailand (TCT), comprising a group of experts from the private sector, has proposed a new Tourism Labor Bank scheme to support Thai tourism workers whose jobs are at risk due to Covid-19.
“Looking ahead at the future of tourism, we don’t think it will go back to normal soon, especially seeing the situation in Europe and other places. While Thailand has the capacity to welcome 40 million visitors a year comfortably, we are very concerned that if we don’t meet this year’s target of 10 million visitors – for example, if only 25 per cent of that number come – then 75 per cent of the tourism labor force will lose their jobs,” shared TCT’s new president Chamnan Srisawat.

Given the uncertainty as to when Covid will strike again, and current lack of income for those in the tourism sector, the TCT has designed a Tourism Labor Bank scheme for the tourism and hospitality sectors.
A key feature of the programme is the tourism employment database, which will include the employment history details of 13 categories of tourism workers from 13 geographical areas in Thailand. “If we have accurate data, we can plan better how to take care of these people,” said Chamnan.
The scheme will include co-payment for monthly salaries of up to 15,000 baht (US$498), with the government subsidising half of it, along with training programmes to upskill and re-skill workers so that they can supplement their income with side hustles like e-commerce and online marketing.

Furthermore, the scheme will capitalise on the existing knowledge bank and skill sets within the hospitality and tourism sectors to facilitate knowledge exchange; for example, hiring five-star chefs and skilled hospitality workers to train the local community-based tourism segment.
The staff could also be hired for short-term or freelance positions by other tourism businesses, and receive career coaching and training in new skills that they aspire towards, to give them hope in starting a second career.
“It’s a huge pool of talent and skill that we’re very reluctant to let go of, not to mention the fact that 90 per cent of those who work in tourism have excellent English skills. This is potential that shouldn’t be overlooked,” Chaman added.
“Imagine an army of online sellers and influencers who can sell package tours from their friends’ companies and One Tambon One Product (an entrepreneurship stimulus programme spotlighting locally-made products) items to customers abroad. Not only could they boost their own income; they can also strengthen the tourism industry nationally.”
The scheme is intended to launch in March, and will be open to all categories of tourism industry staff, both direct and indirect. Chamnan stressed the importance of not overlooking those on the periphery, such as taxi drivers, mini van drivers, river boat workers, chefs from two-star hotels, entertainment park crew, and staff from spas and massage parlours.
While the TCT intends to spearhead the scheme, the council is very open for other entities to get on board and support the initiative.
“We see this as a way out, a long-term plan for Thailand’s tourism sector that can create more sustainability and make our tourism industry more competitive on an international level,” he concluded.

























Dream Cruises will spice up its cruises to nowhere aboard World Dream with a new series of Super Seacations from February to May, featuring traditional and pop culture experiences from South Korea and Thailand.
At the same time, the cruise line has announced the extension of World Dream’s Super Seacation itineraries to June 27, 2021, to mark its milestone 100th day of safe sailing on World Dream coming up in mid-February.
The new Korean and Thai-themed programmes have been launched in partnership with The Embassy of the Republic of Korea in Singapore, Korea Tourism Organization, and Tourism Authority of Thailand Singapore.
Rhythm of Korea (February 21 to March 31)
Guests can enjoy a Hanbok fashion runway show, featuring the iconic garment embodying the vibrant culture and colourful representation of historic Korea. They can also unwind like Joseon nobles with old-time, outdoor games like Jegichagi, which challenges players to kick and keep the Jeji from hitting the ground for as long as possible; and Tuho & Arrows, which requires players to throw arrows into a pitch pot vase.
Catch up on Korean blockbuster movies at World Dream’s Cinema at Sea, learn about the latest K-Beauty trends during Flawless Beauty Talks and “Hair-ppiness” Styling Workshops, and groove to the greatest K-Pop hits at Hallyu K-Pop Dance 101 Classes. Those who consider themselves to be Hallyu Inssa and savvy of all things Korean can put their Kugo to the test with Basic Conversational Language Classes, or even challenge themselves with the K-Culture Trivia quiz for a chance to win great prizes.
For culinary cruisers, learn classic recipes well-loved by Koreans of multiple generations, such as kimchi and kimbap, and feast on trendy Korean street food delights like tteokbokki rice cake, japchae, haemul pajeon seafood pancake and Korean fried chicken. Guests can also treat themselves to a selection of Korean snacks, including Jeju chocolates and Korean abalones.
Amazing Thailand (March 31 to May 28)
Set the mood for the Thai New Year, better known as Songkran, as you experience themed activities ranging from traditional and pop Thai music, to a movie marathon of Thai blockbusters. For the physically inclined, enjoy a hit of adrenaline with basic Muay Thai training; or a fun game of Sepak Takraw, a hybrid sport of football, volleyball and gymnastics; before partaking in Water Gun Tag or the Pitch Burst Challenge.
Relax and rejuvenate with a massage with tropical Thai products at Crystal Life Spa, complete with a tropical beverage of one’s choice. Then, head to the Thai Street Market at Sea and tuck into world-famous Thai street food. Enjoy regional delicacies from the North and South of Thailand, as well as signature Thai desserts at the complimentary restaurants of the cruise ship.
Insta-worthy photos are only a click away at the Tuk Tuk and Big Bowl Noodle pop-up displays, as well as in front of stunning backdrops of Thai umbrellas and lanterns found throughout the ship. Guests may bring a piece of Thai culture back home at the Thai handicraft workshop, where the traditional arts of soap carving, tie dying and paper umbrella painting will be taught.