TTG Asia
Asia/Singapore Friday, 24th April 2026
Page 857

Malaysia extends MCO 3.0 for second time

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Malaysia has extended its nationwide lockdown, dubbed movement control order (MCO) 3.0, for the second time to stem the spread of Covid-19.

MCO 3.0 was supposed to end on Monday (June 28).

Malaysia to maintain phase one of nationwide lockdown, under a four-phased exit strategy from the pandemic

Prime minister Muhyiddin Yassin said that the government will maintain phase one of the nationwide lockdown until the following three main threshold indicators have been met: The number of new daily Covid-19 cases dip below 4,000, the public health system returns to moderate levels, and 10 per cent of the population has been fully vaccinated.

On Saturday, Malaysia recorded 5,586 new cases and 60 deaths.

Meanwhile, the country’s vaccination programme is in full swing, with more than 7.2 million doses of vaccines having been administered nationwide. Of this, over 5.2 million have received their first dose, while the remaining have received both doses.

Earlier this month, the prime minister had announced the country’s national recovery plan, which is a four-phased exit strategy from the Covid-19 pandemic.

To transition to phase three, the number of new daily infections would have to drop below 2,000, the healthcare system would have to be at a comfortable level with enough beds available in ICUs, and about 40 per cent of the population should have received two doses of the vaccine.

In the final phase four, expected to take place in 4Q2021, the number of new daily infections should stand at less than 500 and 60 per cent of the population would have to be fully vaccinated. In this phase, all economic sectors will be allowed to operate including domestic travel, but under strict SOPs.

Uzaidi Udanis, president, Malaysian Inbound Tourism Association (MITA), stressed on the need to speed up the nationwide vaccination programme to achieve herd immunity quickly and for life to return to normalcy.

“Meanwhile, agents will have to find ways to ‘survive’ until domestic tourism is allowed to recommence,” he said.

On its part, MITA is encouraging members to sell non-travel products to their existing clients. To support struggling agents, the association recently organised a virtual tourism bazaar, which saw the participation of nineteen vendors and generated about RM3,000 (US$723) in sales.

MITA hopes to organise more of such events in future, according to Uzaidi. He said: “We realised that many vendors were selling products that were easily available on other e-commerce sites and in retail outlets. Therefore, their profit margin was small.

“We are looking at approaching the Malaysia International Digital Entrepreneurship Centre to see how we can connect (our agent members) with Malaysian suppliers and help them to market their products to a wider audience.”

Uzaidi added that the association members are also exploring how they can market local products to neighbouring countries such as Indonesia, Singapore, Thailand and even China.

Longer trips look set to boom post-Covid

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TAT launches Hug Thais project to revitalise battered tourism industry

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Dubai Airport unveils in-house Covid-19 testing lab

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Hotel Indigo to land in Riyadh

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Accor brings Raffles brand to Dubai

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Malaysia Airports submits regeneration plan for Subang Airport

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Laura Houldsworth joins Booking.com as MD APAC

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Booking.com has appointed Laura Houldsworth as managing director & vice president for the Asia Pacific region, succeeding Angel Llull Mancas, who served as managing director for Asia Pacific since August 2018.

With full responsibility for the leadership and development of Booking.com’s Asia Pacific business, Houldsworth will play a critical role in driving business growth, strategy and operations across the region for Booking.com.

As the travel industry navigates its next phase of recovery, she will spearhead efforts to shape the future of travel in the region with a strong focus on supporting Booking.com’s partners in rebuilding their businesses, while ensuring the company continues to deliver the best value to their customers.

Houldsworth joins Booking.com following 10 years at SAP Concur, where she most recently served as senior vice president & general manager for Asia Pacific, Japan and Greater China. She previously also held regional roles in BCD Travel and ABN Amro Private Banking.

Trio of leadership transitions at Swire Hotels

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From left: Giovanni Beretta; Kristina Snaith-Lense; and Olivier Dumonceaux

Swire Hotels has announced a trio of promotions in its senior management team across The House Collective and East brands.

First up is Giovanni Beretta, who will be relocating with his family to Hong Kong as the new group director of operations. In his new role, Beretta will oversee all of the brand’s hotels and restaurants in Hong Kong, mainland China and Miami.

From left: Giovanni Beretta; Kristina Snaith-Lense; and Olivier Dumonceaux

With over 25 years of hospitality experience, Beretta first joined the brand as the general manager of East Miami and vice president of Swire Hotels in the US in 2015.

Meanwhile, rising to the position of general manager, Kristina Snaith-Lense will oversee all aspects of The Upper House and Pacific Place Apartments.

Snaith-Lense has worked with the brand for nearly 10 years, starting her career with the company as the assistant director of guest experience at The Upper House in 2012. In 2017, she spearheaded the pre-opening operations of The Middle House in Shanghai as the hotel manager, before returning to Hong Kong in 2019 to take on the role of hotel manager at The Upper House.

Last but not least, Olivier Dumonceaux will step into his new role as general manager at The Opposite House.

Starting his hospitality journey in Lyon, France, Dumonceaux has worked across nine countries. Following the success of The Opposite House’s renovation, where he has been the hotel manager since 2018, Dumonceaux was promoted to become the property’s general manager earlier this year.

He joined the Swire Hotels team in 2014 as the director of R&B at The Temple House, and was then promoted to executive assistant manager after working to secure the success of the property’s opening.

 

Charting the road to recovery

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Amid sustained headwinds from the Covid-19 pandemic, Malaysia’s ongoing vaccine rollout have lifted hopes among tourism players that travel recovery lies just around the corner. The government is aiming to inoculate at least 70 per cent of the population by December in order to achieve herd immunity by year-end.

Raban Lake in Lenggong

Nigel Wong, honorary secretary-general, Malaysian Association of Tour & Travel Agents (MATTA), commented: “Achieving herd immunity will boost confidence among Malaysians to travel domestically. Herd immunity will also help with the reopening of our borders to international inbound travellers.”

While borders have been closed to international tourists since March 2020, the government is in ongoing talks to establish travel bubbles with neighbouring countries, including Singapore, Indonesia, Brunei, China, Japan, South Korea and Taiwan.

Wong said that travel bubbles will provide a critical lifeline to the tourism industry. “For the time being, the travel trade has to rely on domestic tourism, but this does not have long-term sustainability as Malaysia does not have the population mass required to rely solely on domestic tourism, unlike larger countries such as China,” he said.

On its part, the government has resumed a tourism fund dubbed Gamelan for tourism operators to tap on for promotions and marketing campaigns to spur recovery.

The fund, first introduced in July 2019 with an allocation of RM5 million (US$1.2 million), was postponed last year when the movement control order kicked in and the country shut its borders to foreign arrivals. The finance ministry has since approved the resumption of the remaining sum of over RM3,000,000 for the Gamelan programme, for use through this year on both domestic and international promotions.

Kanching Waterfall

To drive post-pandemic recovery, Tourism Malaysia is putting digitalisation at the heart of its marketing strategy. In April, the tourism board rolled out five interactive brochures and travel guides, in a rebranding of its digital travel brochures.

The new digital versions incorporate multimedia elements such as text, audio, graphics, animation and video, and is accessible via Tourism Malaysia’s recently revamped microsite, ebrochures.malaysia.travel.

Replacing static PDF brochures, the new site integrated with Google Maps helps users plan and navigate their journey. The site also has a share function which allows users to share posts on Facebook, Twitter, and Whatsapp, and via email.

As well, MATTA has been encouraging its members to embrace digitalisation by introducing digital adoption programmes for marketing and promotions, and lobbying local banks for better access to e-payment facilities and lower charges.

Wong said: “In the new norm, international travellers will plan their holidays by accessing services online. We are gearing up members to meet this new trend by providing them the know-how to promote and market their services online and increase their digital footprint.”

MATTA has also partnered with Bureau Veritas, a world leader in testing, inspection and certification, to deploy the “Travel Safe Malaysia” Hygiene Excellence and Safety Label, which is designed to support the operational restarting of activities in the travel and tour industry.

Sungai Serai Hot Springs in Selangor

MATTA president, KL Tan, said: “Positioning Malaysia as a safe country will encourage travellers to choose Malaysia once travel resumes.”

Uzaidi Udanis, president of the Malaysia Tourism Council, said the agency will launch a B2B platform in July specialising in niche products, and targeted at both international and domestic travel trade players.

The platform, dubbed Universal Pass (UPass), will focus solely on Malaysian niche products that are not easily available to overseas wholesalers and not sold by OTAs.

It will give owners of niche products such as homestays, white water rafting, glamping and soft adventure an avenue to promote their services, and sell directly to local and foreign travel agents. The platform will have a reservation system that allows dynamic pricing and bookings to be made with instant confirmation.

Uzaidi, who is also the president of the Malaysian Inbound Tourism Association (MITA), said: “We are also working with state tourism boards in the country to hold workshops for their members in order to help them develop new tourism products in off-the-beaten destinations in Malaysia. These include places such as Sekinchan, Kuala Kubu Bharu and Lenggong Valley.”

Uzaidi believes that post-Covid, foreign travellers will look for unique and Instagrammable nature and cultural experiences in remote areas.

Hotels in Malaysia are also adopting digital solutions to enable a safe and contactless guest experience.

G Hotel, a leading business hotel in Penang, is looking at investing in Augmented Reality solutions that will provide 360-degree virtual tours and walkthroughs of guestrooms, facilities and meeting rooms to allow international guests to “experience” the hotel prior to booking, said its general manager, Michael Hanratty.

He added: “Besides our current contactless initiatives such as QR code menus and cashless payment options, we are also looking to capitalise digital ordering and payment via mobile application to further reduce contact and make food ordering a seamless process for guests.”