TTG Asia
Asia/Singapore Friday, 30th January 2026
Page 852

Cebu Pacific deploys strategies to future-proof business

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While the Covid-19 pandemic has posed the greatest challenge to the world’s airlines, Cebu Pacific Air (CEB) has taken steps to beef up its balance sheet and restore the airline back to post-pandemic health.

In March, the airline signed a 16 billion pesos (US$330.6 million) 10-year term loan facility with a syndicate of Philippine domestic banks. The money will be used to strengthen CEB’s balance sheet, and provide the airline with the “long runway” it needs for gradual recovery, its vice president for marketing & customer experience, Candice Iyog, told TTG Asia.

Cebu Pacific works with local authorities to transport Covid-19 vaccines into the Philippines

On top of this, CEB is also in the midst of “executing a business transformation plan, that involves acceleration of various digital solutions” to ensure the airline can emerge from Covid-19 in a stronger position, shared lyog.

Plans include rightsizing the network to capitalise on domestic-driven recovery, as well as optimising its fleet through the use of NEO aircraft which have better fuel efficiency and range capability. The airline’s cargo operations also continue to grow, and existing aircraft will be utilised to respond to the increased demand.

When asked if fares will rise once travel returns, owing to capacity limits to allow for social distancing, lyog said: “Our low fares are here to stay. We still hold seat sales regularly during this period, as we believe leisure trips are something we can all look forward to once the situation improves.”

The airline has also permanently removed change fees, giving passengers the “much-needed flexibility” during this time due to the “fluidity of the situation”, added Iyog. Aside from unlimited rebookings, CEB also offers a travel fund option with a two-year validity, should passengers prefer to have a further date out.

In January, CEB joined a growing list of airlines worldwide to push out Covid-19 insurance for its passengers across all its flights. For 270 pesos, CEB Travelsure provides coverage for hospitalisation and medical expenses up to US$20,600 for passengers who test positive for Covid-19.

lyog: Vaccination rollout and creation of a globally-recognised vaccine passport critical for travel restart

Additionally, Iyog pointed out that as Philippines’ largest carrier, CEB’s role is “critical in ensuring the recovery of the industry”.

The airline is working with the Department of Tourism to boost local tourism with the Juan Love campaign, which spotlights scenic spots, thrilling activities and native delicacies, alongside local businesses. As well, CEB is coordinating with the government to transport vaccines, provide passenger flights for stranded individuals, and offer humanitarian aid.

But Iyog, along with CEB’s president and CEO Lance Gokongwei, strongly believes that the Covid-19 vaccine passport is “an absolute necessity” to rebuild traveller confidence post-pandemic.

Iyog concluded: “The number one priority for governments around the world is to vaccinate as many of their population as possible, and work together to create a single vaccine passport, that is recognised in every country.”

Thailand seeks travel bubble with Singapore

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Singapore moves tourism recovery and reinvention forward with more initiatives

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Singapore’s tourism industry will receive further training and business development funding, as well as digital transformation support from the government, as it continues on its road to recovery.

The Tourism Development Fund (TDF) will get a S$68.5 million (US$51.1 million) injection and extended support levels for the Business Improvement Fund and the Training Industry Professionals in Tourism grant until end-March 2022. The total value of TDF is now at S$848.5 million.

Minister for trade and industry, Chan Chun Sing, unveils new initiatives to set Singapore’s tourism sector up for long-term success

In addition, the Singapore Tourism Board (STB) will kick off next week the second season of the SG Stories Content Fund to encourage tourism firms, content creators and individuals to craft authentic Singapore stories to inspire tourist visitation.

Further, in line with Singapore’s push for digital transformation among local businesses, STB will launch the Tourism Technology Transformation Cube – known as Tcube – this afternoon. Tcube is said to be a go-to resource for tourism businesses desiring a digital transformation, where they will get to meet like-minded tourism stakeholders to facilitate knowledge exchange, test innovative ideas through proofs-of-concept and pilots, and access tools to build and scale sustainable business models.

These initiatives were revealed at this morning’s Tourism Industry Conference, an event held once every two years to bring the local travel and tourism community together to review past achievements and deliberate on the way forward.

In his welcome address, Singapore minister for trade and industry, Chan Chun Sing, noted that the country’s tourism sector was “still in the thick” of its gravest challenge since the 2003 SARS pandemic, and that “recovery remains uncertain”.

“In the near term, there will still be headwinds. But we remain committed to supporting our tourism sector, to help businesses and workers build new capabilities, and break new ground,” said Chan.

He added that the challenge for Singapore’s tourism sector lies not in recovery this year or the next, but in how it will prepare for long-term success and reinvent global travel.

“We are not waiting for a full reopening. Singapore is prepared to disrupt the status quo, transform our products and services, and harness our capabilities to capture the next lap of growth ahead,” he remarked.

Taking stock of how Singapore’s tourism businesses have redefined tourism during the global travel disruption, STB chief executive Keith Tan said Singapore has been successful in establishing travel lanes and resuming some high-profile public and business events such as the ONE Championship events in 2020 and recent Geo Connect Asia 2021. He also commended tourism stakeholders for being proactive in pivoting quickly to new ways of securing revenue, such as through the domestic tourism market.

“This period may well be one of the most fertile periods in the Singapore tourism sector, with new products, experiences and bundled packages being launched weekly,” Tan said.

Moving forward, Tan bid tourism players to maintain their creativity while building up resilience and preparedness for inevitable future crises.

One of the ways to be ready for the future is through digital transformation, said Tan, who went on to explain that Tcube will support tourism businesses through a three-step Learn-Test-Build approach.

The Learn phase will be facilitated by STB’s Tourism Transformation Index, a self-assessment tool that will lead to recommendations on relevant programmes to support digital transformation.

The Test phase is facilitated by STB’s Singapore Tourism Accelerator programme, launched in 2019 to help tourism businesses source for innovative solutions to address business challenges. The Singapore Tourism Accelerator programme may be extended until September 2023.

The Build phase is supported by a suite of smart services, including the Tourism Information and Services Hub, and Singapore Tourism Analytics Network.

Tourism stakeholders can also expect continued support in their move towards Augmented Reality content, through STB’s efforts to build up a library of free 3D assets over the next three to four years.

Mapping out even more support from STB, Tan revealed that the organisation is working with the National Trades Union Congress to draw up a Tourism Sector Capability Development Roadmap; establishing more partnerships with overseas entities to maintain Singapore as a top-of-mind destination among international travellers; and extending the Marketing Partnership Programme to support domestic and international marketing efforts.

Pandemic accelerates technology adoption in end-destination industry

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The Covid-19 pandemic brought with it massive job and revenue losses for the tourism industry, but it has also helped to accelerate the adoption of technology in touring businesses.

Arival’s CEO, Douglas Quinby, shared during a session titled What’s Next in Experiences: The Outlook for Tours, Activities & Attractions at ITB Berlin NOW: “In 2019, tourism activity was a small percentage of business booked online, as opposed to other portions such as flights and hotels. In comparison, it’s well over 50 per cent for flights, but this industry is catching up.”

The end-destination industry – tours, activities, attractions, events, and experiences – is a US$254 billion dollar industry, and the third largest in travel and tourism. This industry was profoundly affected in 2020, and represented only a quarter of total sales in 2019.

“This acceleration from offline to online has never been seen before. There was a large attraction in Europe which in 2019, only had an online share of one per cent (one in a 100 tickets were booked online). But in 2020, with the imposition of government restrictions, it had to switch to 100 per cent online bookings,” said Lukas C C Hempel, founder and CEO of Bookingkit.

“What couldn’t be changed in 10 years, changed in 10 weeks,” he remarked.

This shift in technology has also benefited consumers. Quinby elaborated: “Travellers now want to make sure the tour is running or the attraction is open (as we are still in the midst of the pandemic) before booking, and that health and safety measures are being followed.”

Indoor attractions had to shift their model from an open ticket to a timed entry, and implement capacity limits. These days, most indoor attractions possess an advanced booking model where there’s a time entry and limit, to manage visitor numbers and keep to social distancing requirements.

Dominique Sidley, global trade strategy director at Merlin Entertainments, revealed: “Some of our attractions like the London Eye were already challenged by capacity. So we had to offer ticketed times, where the model was extended to our major cities. We don’t insist on the time ticketing for our outdoor attractions like theme parks as the capacity is broader.”

“We also used the lockdown to accelerate our digital integration programme. So most of our regions now are pretty much voucher-free.”

Aside from the acceleration of adopting technology for online bookings, Quinby predicted that self-guided tours via a mobile app will gain more ground in the future. While this is not a new phenomenon, as startups and platforms with city discovery apps have been around for the past decade, it will be in line with the increased demand for small groups or self-guided travel.

On the point of small groups, Brad Weber, president & CEO at Gray Line Worldwide, added: “There’s been a lot of interest in private groups, and we’ve partnered with a lot of our local attractions, as well as restaurants to offer options such as private dining experiences. We’ve got a lot of such product development initiatives (in this regard) that are underway.”

Enabling travel without fear

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Trans-Tasman travel bubble to start on April 19

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New Zealand and Australia's travel bubble is now a reality after months of deliberation

Quarantine-free travel between Australia and New Zealand is set to begin on April 19, revealed New Zealand’s prime minister Jacinda Ardern during a news conference on April 6.

Arden said that conditions for starting the quarantine-free travel have been met, but cautioned people that they need to be prepared to have their travel plans changed at short notice, including landing and going into hotel quarantine.

New Zealand and Australia’s travel bubble is now a reality after months of deliberation

Ardern also outlined three responses if a case was detected in Australia: continue, pause or suspend the bubble.

She said that if there was a case linked to a quarantine or border worker who was contained quickly, it would be likely that the bubble would continue.

A pause might be put in place if there was a localised outbreak that led to a short lockdown, like the recent one in Brisbane.

But if there are a number of community cases with an unknown source then the NZ government will suspend the bubble temporarily.

The travel bubble would restrict travellers from certain areas in the event of an outbreak in Australia and is expected to run on a state-by-state basis.

Several Australian states have opened their borders to New Zealanders since last October, but it has been a one-way arrangement due to sporadic outbreaks in other Australian cities.

Since the pandemic began, Australia has recorded about 29,400 Covid-19 cases and 909 deaths, while New Zealand has had just over 2,100 confirmed cases and 26 deaths.

Cross Hotels & Resorts debuts in Japan with seven-hotel deal

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Cross Hotels & Resorts entered the Japanese market in a master franchise agreement with AB Accommo Company.

Sabre introduces new airline storefront with “shelves”

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A screenshot of the new airline storefront

Sabre has rolled out its new airline storefront, an industry-first capability that makes it easier to comparison-shop complex airline offers in the indirect channel.

The new airline storefront delivers initial shopping results that include airlines’ complete product lines. It eliminates confusion caused by different fare naming conventions and organises a broad set of inventory across multiple airlines to enable improved comparison shopping.

A screenshot of the new airline storefront

This move is a step towards Sabre’s vision to create a new marketplace for personalised travel.

The new airline storefront capabilities are available via Sabre’s shopping APIs, which travel retailers can leverage to build a bespoke storefront and enhance their customers’ experience.

Kathy Morgan, vice president, offer sourcing, Sabre Travel Solutions, explained in an online media briefing that the new airline storefront provides a framework for “shelves” on which airlines can display content side-by-side to help drive more informed decisions.

“Shelves” are defined by specific attributes such as exchangeability, refundability and baggage allowance that qualify the product for placement on a shelf.

She added: “For airlines, the new airline storefront supports differentiation and more merchandising opportunities in the indirect channel, with flight search results displaying several product offerings for an individual flight.”

Wade Jones, chief product officer for Sabre Travel Solutions, noted: “Airlines have invested in differentiating their brand in a number of ways. While this creates greater choice for travellers, it also presents a challenge – it’s easy to understand the cost, but harder to understand what the experience will be. Sabre’s new airline storefront not only empowers airlines to effectively market their unique product in the indirect channel, it also helps travel buyers communicate the total offer value.”

Sabre has partnered with multiple agencies such as Fareportal, the travel technology company powering CheapOair.com and OneTravel.com; and Espressamente Viaggi, part of TravelMatic, a travel technology company in Italy, to test the new storefront capabilities.

Initial pilot results demonstrate the ability of the new airline storefront to deliver a broader set of upsell opportunities with more transparency into each fare.

In a press release issued by Sabre, Werner Kunz-Cho, CEO of Fareportal, commented: “Our customers demand choice paired with convenience and simplicity – this is not always the case with today’s airline shopping experience. Consumers want to compare products and offers quickly and efficiently, just as they do in a shop. That’s exactly what Sabre’s new airline storefront delivers: it allows us to group products for easy comparison, just as a supermarket arranges similar products on the same shelf. Ultimately, this modern retailing enables us to deliver an enhanced traveller experience that centers around offer value.”

Mimmo Christofaro, CEO at TravelMatic, shared: “In today’s world, travel agents are under increasing pressure to ensure that travellers receive the offer that is right for them based on their specific needs and preferences. As a result, we require a solution that allows for quick and easy comparison across offers to help drive more informed decisions. Sabre’s new airline storefront makes all relevant content available in the initial shop and, as such, we are able to increase agent efficiency and encourage upsell.”

Changi Airport rolls out portal for inbound passengers

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The one-stop portal for inbound passengers to Singapore offers personalised pre-travel guidance and Covid-19 test booking

Singapore’s Changi Airport Group (CAG) has launched a free online service named Safe Travel Concierge (STC) for travellers planning to fly into Singapore during Covid-19.

This online service lets passengers book their on-arrival Covid-19 Polymerase Chain Reaction (PCR) test and checks that they have completed all pre-travel requirements for a safe and smooth entry into Singapore.

The one-stop portal for inbound passengers to Singapore offers personalised pre-travel guidance and Covid-19 test booking

After registering for an STC account, passengers just need to add their upcoming trips. Depending on their profile and trip details, they will be shown a customised list of pre-travel requirements to complete.

Besides booking their on-arrival PCR test, passengers can also access services such as the Immigration and Checkpoints Authority’s electronic Arrival Card and Health Declaration form through STC. Passengers can also stay updated with the latest Covid-19 news within the portal.

CAG’s managing director for airport operations management Jayson Goh said the online concierge service can ease the anxiety of air travel by helping passengers navigate their pre-travel requirements.

Erwann Mahe joins Best Western as MD Asia

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Erwann Mahe

Best Western Hotels & Resorts has appointed Erwann Mahe as managing director – Asia.

In this new role, Mahe will be responsible for all aspects of operating Best Western Hotels & Resorts in the region. He will focus his efforts on supporting hoteliers through the upcoming recovery and expanding the brand’s portfolio of hotels throughout Asia Pacific.

Erwann Mahe

The seasoned hospitality professional joins the Best Western Hotels & Resorts team with over 23 years of industry knowledge. Mahe’s prior roles range from managing large-scale Accor hotels to holding executive-level positions, including chief operations officer at Red Planet Hotels and executive vice president of Hotel Investment at The Erawan Group.

Mahe takes over from Olivier Berrivin, who has moved within the BWH Hotel Group parent company to take up the role of managing director of WorldHotels Asia Pacific.