TTG Asia
Asia/Singapore Tuesday, 23rd December 2025
Page 851

New TTG video series spotlights innovation amid pandemic

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Launching on March 9, a new video series under the TTG Conversations banner will cast the limelight on tourism businesses that have found creative solutions to navigate disruptions caused by the pandemic.

TTG Conversations: Innovator Chat peeks behind the curtain to explore how industry players – both big and small – have turned to innovative or even unorthodox means to ensure business continuity amid travel standstill.

Guest speakers for the debuting March season include Jane Goh of Xperience Singapore Travel & Events, as well as Byron Koh of Lion Heartlanders and TY Suen of Woopa Travels

From gamifying virtual tours to ‘adopting’ wildlife, these unique programmes have proved a critical lifeline that could eventually influence the way travel products are consumed when leisure tourism revives.

Catch weekly rollout of new episodes of TTG Conversations: Innovator Chat on ttgasia.com, and on TTG Asia Media’s YouTube channel.

Air traffic activity for 2021 gets off to sluggish start: IATA

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Australia’s international borders to remain shut until June

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Wave of veganism sweeps travel industry

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Spain readies welcome mat for Chinese visitors

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Turespana, or Tour Spain, in Guangzhou is the first European NTO to partner COTRI (China Outbound Tourism Research Institute) in its Advantage: Tourism (A:T) programme to reboot business from China.

COTRI CEO, Wolfgang Georg Arlt, said: “With the progress of testing and vaccination, the easing of restrictions can be expected in the coming months. What is important is to prepare now for the new wave of Chinese outbound tourists to stay ahead of the competition.”

Spain expects 300,000 visitors from China this year; tourists at Puerta del Sol in Madrid, Spain pictured

Spanish stakeholders participating in A:T include DMOs and NTOs that support tourism, food, and others, he added.

According to COTRI, only a trickle of Chinese living within the Schengen Area are crossing into Spain, but is predicting “a deluge once virus-related restrictions are lifted”. As for Greater China, Spain is already receiving visitors from Macau, Arlt noted.

China sent 700,000 visitors to Spain in 2019. That number dropped to 100,000 in 2020 – mostly in January and February – due to travel bans implemented amid the pandemic.

With the vaccine rollout globally, Spain is expecting 300,000 visitors from China this year. Most are expected to arrive in the second-half of the year, and will originate from first- and second-tier cities like before.

Arlt said content for Tour Spain’s pilot project focuses on gastronomy and shopping for local products, and is in line with the overall plans for tourism development in 2021 and steps for further digitalisation. Technology partners in A:T are Planet, Tencent Cloud International and TCI Research.

Meanwhile, another European partner will join the A:T programme this month and COTRI is in discussion with several other partners, including big attractions, international hospitality and transportation companies.

The aim of A:T, launched late last year, is to focus on delivering quality, bespoke products to different Chinese source market segments to create new demand in different parts of a destination at different times of the year; and to recommend management practices to promote sustainability.

The programme audits and analyses existing and possible new offers with stakeholders learning via online China Tourism Training and accessing a private-public sector partnership task force to match bespoke offers and source market segments.

A:T solutions, according to COTRI, are based on sustainable, long-term development approaches to benefit guests, the host community and those working in the industry to improve yield and market share, and to minimise the ecological footprint.

Qantas launches mystery flights to uplift domestic tourism

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Qantas Cutting Capacity, Grounding Most A380

Dusit Thani Laguna Singapore

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Tee Deck

Radisson plans to open 30 hotels across EMEA in 2021

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New hotels: Fairmont Ambassador Seoul, Hotel Indigo Adelaide Markets, and more

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Thailand’s tourism sector seeks July 1 reopening

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