TTG Asia
Asia/Singapore Friday, 19th December 2025
Page 711

STB releases safe travel guidelines, itineraries

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SentoSights tours

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Sentosa's intertidal flats facing Harbourfront area

Bangkok to get first Andaz hotel

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IHG to plant fourth hotel in Parramatta

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Singapore to host Formula 1 Grand Prix until 2028

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STB ramps up focus on manpower skills, sustainability and wellness

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To facilitate the path to recovery by capturing pent-up travel demand, the Singapore Tourism Board (STB) will ramp up its focus on sustainability, urban wellness and manpower capabilities to future-proof the sector.

This year, to preserve good jobs and build up manpower capabilities to ensure a pipeline of quality tourism personnel, STB – together with the National Trades Union Congress, Hospitality and Consumer Business Cluster unions, Workforce Singapore and e2i, and the support of key trade associations – will launch the Tourism Careers Hub (TCH).

STB works towards developing manpower capabilities in the tourism sector

TCH will provide training and skills upgrading for tourism workers and businesses, as well as support for individuals interested in pursuing tourism careers.

Zishan Amir, exco member & chairman of safety council, Association of Singapore Attractions (ASA), said: “ASA hopes to mobilise our members to contribute and participate in the various programmes and services provided by the TCH. As part of this tripartite effort, ASA will also provide input on the types of training courses required to upskill our workers to meet the changing demands of the industry as we navigate a slow recovery.”

SHATEC (Singapore Hotel and Tourism Education Centre), established by the Singapore Hotel Association (SHA), will also play an active role in developing the capabilities of career seekers at the TCH, according to Kwee Wei-Lin, president, SHA.

As well, SHA is working closely with STB to develop a hotel sustainability roadmap with strategies and targets for the industry, set to be launched later this year. The initiative is in line with Singapore’s aspiration to be a top sustainable and innovative urban destination, with STB becoming a member of the Global Sustainable Tourism Council (GSTC) last year.

Kwee explained: “In our effort towards responsible hospitality, SHA set up the Hotel Sustainability Committee (HSC) in 2020 to drive industry-wide adoption of environmental sustainability practices by hotels so as to support the nation’s aspiration to promote Singapore as a green destination.” The HSC is chaired by Jeanne Ng, SHA board member and director of The Fullerton Hotels and Resorts.

Meanwhile, industry players are also stepping up their sustainability game.

Resorts World Sentosa became the first tourism business in South-east Asia to secure the GSTC Destination Criteria and Industry Criteria for Hotels certification last year.

Mandai Wildlife Group has also rolled out green initiatives such as the Mandai Environmental Sustainability Strategy and green procurement roadmap, while Sentosa Development Corporation and its island partners have set the ambitious target of achieving carbon neutrality by 2030.

To support Singapore’s push towards becoming a leading urban wellness haven, STB established the Wellness Tourism Roadmap which identified key strategies and initiatives to develop Singapore’s wellness offerings.

As part of its efforts, STB has formed a partnership with global fitness and wellness aggregator ClassPass to promote Singapore’s wellness offerings on the platform, with more than 80 businesses having signed up to date.

An inaugural wellness festival will also be launched in June 2022 to promote and increase the accessibility of Singapore’s wellness repertoire. To cater to the growing demand, the sector also witnessed new wellness-centric hotels, holistic wellness retreats and urban fitness experiences.

DidaTravel enters distribution deal with Tokyu Hotels

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New hotels: Hotel X Brisbane Fortitude Valley, Avani+ Koh Lanta Krabi Resort, and more

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Hotel X Brisbane Fortitude Valley, Australia
Hotel X Brisbane Fortitude Valley has opened as the world’s first hotel in IHG Hotels & Resorts’ Vignette Collection. Located in the heart of Fortitude Valley in Brisbane, Hotel X boasts 146 rooms and suites, a rooftop swimming pool, and three meeting spaces, including an open terrace overlooking Brunswick Street. F&B venues include Iris, a Mediterranean rooftop bar and restaurant; and Bisou Bisou, a bistro dishing up French delicacies.

Avani+ Koh Lanta Krabi Resort, Thailand
Avani+ Koh Lanta Resort debuts 92 guestrooms, suites and private pool villas nestled on a private peninsula overlooking the Andaman Sea. The resort redesign is led by a Thai-based PIA design studio that drew inspiration from the heritage of Sriraya or the Lanta Old Town. The all-new Avani Room offers three categories of a pool view, pool access or sea view that has been redesigned with an in-room pantry; while the private pool villas offer a blend of reimagined Thai style living spaces with modern amenities. Elsewhere, the Grand Ocean Residence features a private garden area, living room, as well as dining and kitchen facilities.

The resort presents three dining and drinking spots. Pantry by Avani serves freshly brewed coffee and pastries within café-style indoor settings that open up into an outdoor garden. The main poolside restaurant, The Cliff, provides a range of fresh catch sourced from the local fishing villages, while the Reggae Bar showcases views of the Andaman Ocean. Other amenities include a spa, and gym offering a boot-camp programme.

Oakwood Hotel & Apartments Azabu Tokyo, Japan
The opening of Oakwood Hotel & Apartments Azabu Tokyo represents the brand’s 13th property in Japan. Each of the 171 apartments, ranging from studio to three-bedroom configurations, features a private balcony and fully-equipped kitchen. Anchored in Tokyo’s Azabu-Juban embassy district, the hotel is situated near to cafes, restaurants and bars, boutiques, as well as a famous traditional shopping street lined with ancient architecture and shops. A 15-minute stroll or two-minute train ride will also bring guests to Roppongi, Japan’s epicentre for nightlife and the arts.

Japanese tech start-up offers multilingual solutions for hotels

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With the pandemic heightening demand for tech-driven guest experiences, the hospitality industry has been forced to accelerate digital adoption to drive recovery. From smart room keys to AI-powered chatbot services, investments made by hoteliers into building an automated ecosystem will go a long way to future-proofing businesses.

Hotels in Japan, for instance, have been leveraging local start-up Kotozna’s tech solutions to boost their operational efficiency and enhance customer experience.

Goto: Multilingual solutions will help hotels to increase revenue from overseas travellers

The company’s SaaS solutions, Kotozna Live Chat and Kotozna In-room, are live chat and digital in-room services equipped with high-level multilingual translation features, enabling hotels to deliver high-touch customer service to their guests.

The former is a live chat widget that can be embedded in the hotel’s website, allowing visitors to start a live chat with customer assistance ahead of their trip or before making a purchasing decision.

The latter, which functions as a digital in-room concierge in the form of a QR code found in the guest’s hotel room, helps gather in-room requests in a timely and systematic fashion.

Language barriers are removed as chats are automatically translated at an accuracy rate of 80-90 per cent, higher than those of mainstream translation engines, according to Genri Goto, founder and CEO of Kotozna, Inc.

Such real-time multilingual solutions will play a more vital role in supporting hotels in the recovery phase as there will be a rise in the number of travellers from non-English speaking countries, projected Goto.

“After Covid-19, we are optimistic that international travel will come back, and travel figures may potentially transcend pre-pandemic levels. More non-English speakers will travel the world. Language barriers should be eliminated in the hospitality sector to increase revenues from overseas travellers,” he said.

Goto also highlighted how the solutions will help hotels cope with the manpower crunch. “During the pandemic, hotels were forced to cut a sizeable proportion of their staff, and rehiring will not be an easy task,” he said. “Hence, there is a need for hotels to adopt solutions such as ours, which enables hotels to have smooth and mostly automated operations despite having fewer staff on the ground.”

More than 200 hotels in Japan are currently using Kotozna In-room, which helps hotels to save costs as “they no longer need to hire multilingual staff” and also to shorten queues in their lobbies, thus reducing waiting times for guests, said Goto.

After establishing a foothold in Japan, the Tokyo-headquartered company is making advances this year into the South-east Asian market using Singapore as a gateway. Next, it is targeting hotels in Hawaii and Los Angeles.

As part of its regional expansion plan, Kotozna recently joined the fourth cohort of the Singapore Tourism Accelerator (STA) programme, an initiative by the Singapore Tourism Board to support tech companies to develop industry solutions that drive innovation in the tourism sector.

Under the programme, Kotozna partnered with Marina Bay Sands (MBS) to pilot a multilingual live chat product.

The companies are currently in the pilot phase of that initiative, due to complete by the end of March. Presently, Kotozna’s multilingual live chat widget is on the Japanese site pages of MBS, ready to receive enquiries from Japanese guests.

“MBS was impressed with our translation accuracy, and this was the main reason that they decided to do a pilot with us,” shared Goto.

Speaking of his company’s involvement in the STA programme, Goto said: “As a start-up that aspires to expand our business beyond Japan, Singapore is a strategic and conducive place for it.

“Conducting a pilot in Singapore with the support of the Singapore Tourism Board allows us to design and test our solution based on actual market needs and conditions. The programme has also given us valuable connections in Singapore’s tourism and business landscape.”

New travel bubble changes business mood in Bintan Lagoi

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The new Singapore-Riau Safe Travel Bubble has brought relief to hoteliers in resort island Bintan, who has seen business devastated by the pandemic and resultant travel restrictions, with many reporting a wave of enquiries from eager travellers since the announcement on Monday.

Banyan Tree Group, which operates Banyan Tree Bintan, Angsana Bintan and Cassia Bintan within the Laguna Bintan integrated resort, is fielding enquiries from a mix of leisure travellers, travel agents and corporate groups.

Laguna Bintan has received a spike in travel agent and consumer enquiries since the travel bubble was announced on January 24

Alpha Eldiansyah, general manager of the trio of properties, told TTG Asia: “The announcement has stirred up much interest and anticipation from our Singapore guests, who are keen to know as much as possible about the travel requirements… Some of them have even said that they will be on the first ferry to Laguna Bintan once the bubble begins!”

Greg Williams, general manager of The Sanchaya, Bintan, said the travel bubble has allowed the luxury property to take “another step closer to where we would like to be with commencement of Singapore tourism returning to Bintan”.

The reopening of the Riau islands, for now limited to Bintan and Batam, has been highly anticipated by tourism operators in the Lagoi area – the approved area for travellers entering via the Singapore-Riau Safe Travel Bubble. Preparation for reopening has been underway long before the official announcement, hoteliers told TTG Asia.

Yanuwar Dedy Setyawan, regional general manager for Kamuela Lagoi Bay Villas, said work started last year, under the guidance of Archipelago International (hotel operator), Bintan Resort Council, and both national and local government bodies. Staff training and exchange of know-how in fulfilling new traveller and guest requirements were among the preparation activities.

Over at Laguna Bintan, the resorts implemented Banyan Tree Group’s proprietary global SafeSanctuary health and well-being protocols as soon as border closures set in. The resorts, along with Laguna Golf Bintan, have obtained a number of key international and local health and safety certifications during this period, such as CovSafeSG which is in compliance with Singapore’s own SG Clean standards.

Laguna Bintan employees are fully vaccinated, and a booster exercise is being rolled out now.

“The team has undergone rigorous trainings for necessary health and safety protocols as part of certification processes. These new standards are being reinforced for our domestic guests on a daily basis, even as we anticipate Singapore’s return,” Alpha said.

The Sanchaya, Bintan was hosting the 5th Singapore-Indonesia Leaders’ Retreat when the travel bubble was announced

The Sanchaya, Bintan was able to demonstrate its readiness for international guests when it hosted the 5th Singapore-Indonesia Leaders’ Retreat earlier this week. The high-profile meeting was attended by Indonesia president Joko Widodo and Singapore prime minister Lee Hsien Loong.

In response to renewed interest in Bintan as a tourist destination, Bintan Beach International Resorts is planning a seminar for Singapore travel trade partners to provide updates on travel bubble protocol, revealed representative Abdul Wahab.

While Yanuwar said the Singapore-Riau Safe Travel Bubble would not spur immediate bookings, the development could instil traveller confidence in Bintan as a safe tourist destination.

He expects Bintan’s tourism recovery to progress in stages, and his usual markets – couples and families for leisure as well as corporate retreats – will eventually return.

On the other hand, Alpha is confident that Bintan’s pre-pandemic appeal to the Singapore market will lead the way to a strong rebound over the next three months.

“With Bintan being less than an hour away by ferry, it has always been an attractive getaway destination for our guests from Singapore,” he said.

Alpha: Bintan’s pre-pandemic appeal to the Singapore market will lead the way to a strong rebound

Alpha also hopes that international visitors from countries such as China, Germany and the US would benefit from Singapore’s Vaccinated Travel Lanes and take a Singapore-Bintan getaway as they used to do.

Pre-pandemic, guests at Laguna Bintan were mostly Singapore residents and international travellers who paired their Singapore city holiday with a beach retreat in Bintan. The integrated resort also welcomed many business events, including teambuilding retreats, incentive dinners and golf tournaments.

“I am confident we will begin to see signs of more international recovery as countries emerge from the current Omicron wave and resume travelling,” said Alpha.

Williams is cautious with his outlook, stating that the seven-day home quarantine in Singapore for returning residents could put a damper on booking potential. For a proper recovery, he said the quarantine must be reconsidered or have the duration reduced. – Additional reporting by Karen Yue