TTG Asia
Asia/Singapore Friday, 2nd January 2026
Page 63

Mama Shelter set to open first Asian hotel in Singapore

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Mama Shelter will open its first hotel in Asia this September with Mama Shelter Singapore on Killiney Road in the Somerset district. The 115-room property is part of Ennismore, a global lifestyle hospitality group under Accor.

Founded in Paris, the brand has grown to 20 locations worldwide, including London, Lisbon, Dubai and Nice.

Mama Shelter opens its first Asian property in Singapore in September 2025, featuring its first bunk room for families or friends, pictured

Mama Shelter Singapore is designed as a space for living, dining, socialising and entertainment. The hotel combines open-plan public areas with an active programme of live music, events and community engagement. The design, created by Dion & Arles, reflects Singapore’s multicultural identity through local motifs, Peranakan influences and a rooftop garden setting.

The rooftop includes a pool and tropical greenery, with nearly half the rooms featuring private terraces, a first for the brand. A large ceiling mural by Parisian street artist Beniloys spans the restaurant, rooftop and lift lobbies, illustrating Singapore’s maritime and cultural heritage.

The ground-floor restaurant and bar serve a brasserie-style menu overseen by executive chef Eugene Tan, with drinks developed alongside bartender Hazel Long. The Sunday brunch offers a selection of cold cuts, salads, pastas, roasts and desserts. The rooftop bar and restaurant provide Mediterranean-inspired dishes and live entertainment by the pool.

Rooms are designed with comfort and practicality in mind, featuring five-star bedding, soundproofing, large screens with films on demand, and bathroom products from Australian brand Ink & Water. The hotel also includes a retail shop with branded merchandise.

Located between Orchard Road and New Bahru, the hotel is a short walk from Somerset MRT and close to retail, dining and cultural venues.

Cédric Gobilliard, COO of Mama Shelter, shared: “Locals and travellers here want more than a room; they want character, connection, and soul. That’s exactly what Mama brings: a new kind of hospitality that’s human, playful, and open to everyone.”

Serge Trigano, co-founder of Mama Shelter, added: “When we opened the first Mama in Paris, we never imagined she would travel so far – but here we are in Singapore. A city full of life, creativity and character. I feel a real sense of pride seeing Mama’s spirit take root in Asia for the first time. This is not just another opening for us. It is a new chapter in the Mama story.”

To mark the opening, rooms are available at a starting price for bookings made before the deadline. The offer applies to stays within a set period, subject to availability. Special booking codes and membership discounts are also available.

Club Med restructures Asia-Pacific operations

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Club Med has consolidated three existing business units into two integrated entities – East & South Asia and Pacific (ESAP) and China – with effect from May 1 this year.

The business transformation reinforces the brand’s commitment to deepening regional focus, unlocking new growth potential, and enhancing operational agility in high-priority markets.

Rachael Harding leads Club Med’s consolidated East & South Asia and Pacific operations

The new structure is aligned with the distinct business environment in ESAP and China, yet allows the company to preserve its collaborative “One APAC” mechanism.

Rachael Harding takes on the role of CEO of the newly integrated ESAP business unit, encompassing both commercial and resort operations management. She reports to Gregory Lanter, deputy CEO of Club Med.

The ESAP business unit also sees several key appointments: Cindy Beleau as vice president of revenue management APAC; Sandrine Rossi as vice president, operations and product; Anastasiya Kulish as vice president of Japan resort operations; Michelle Davies as general manager Pacific and ESAP new markets; Olivier Monceau who adds on meetings & events segment to his leadership of Singapore and Malaysia; Jerome Ferrie chief financial officer; and Arezki Haddad as chief HR officer.

Henri Giscard d’Estaing, president of Club Med, said in a press statement that the move “opens a new chapter for Club Med in Asia-Pacific”.

“With empowered leadership and a shared ‘glocal’ vision, Club Med now has even more agility to seize opportunities in key markets and reinforce our position as the worldwide leader in premium, all-inclusive travel,” said d’Estaing.

Harding said the “business transformation empowers us to scale with greater purpose and precision across the region”. She noted ESAP’s strong 2024 performance and significant growth potential for Club Med.

Meanwhile, in China, which is Club Med’s second-largest market with over 260,000 guests welcomed in 2024, the strategic realignment will see Andrew Xu carrying on as CEO of Club Med China. He will also serve as deputy CEO of Club Med, overseeing global finance.

Princess Cruises increases Japan presence with dual ship deployment in 2027

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Princess Cruises will base two Japanese-built sister ships, Diamond Princess and Sapphire Princess, in the Tokyo region for its 2027 Japan season. This marks the first time the company will deploy two ships in Japan in one season.

The 2027 programme includes 78 departures across 50 itineraries, with voyages lasting from seven to 28 days, representing Princess Cruises’ largest Japan deployment to date.

Diamond Princess and Sapphire Princess offer extended stays and visits to Japan’s key cultural destinations throughout the 2027 season

The season runs from March to December 2027 and opens for sale on August 20, 2025. Prior to the Japan season, both ships will be homeported in Singapore from December 2026 for sailings around South-east Asia.

The two ships, each with a capacity of 2,670 guests, were built at Mitsubishi Heavy Industries shipyard in Nagasaki. The season covers 45 cruise destinations across six countries, operating from the Tokyo region.

Itineraries include cherry blossom voyages timed to follow the bloom from south to north across Japan’s four main islands, festival cruises featuring summer events such as the Aomori Nebuta and Tokushima Awa Odori festivals with late-night stays, circle and grand Japan voyages circumnavigating the country with stops including Osaka and Hiroshima, Okinawa and Taiwan itineraries exploring subtropical and cultural destinations, and Japan explorer cruises visiting cities such as Shimizu, Kobe and Kagoshima.

Seven festivals are featured with late-night port stays: Aomori Nebuta Festival (August 2 and 7), Hakodate Minato Festival (August 3), Akita Kanto Festival (August 6), Yamagata Hanagasa Festival (August 7), Kochi Yosakoi Dance Festival (August 12), Tokushima Awa Odori Dance Festival (August 13), and Kumano Fireworks Festival (August 17).

The season offers 12 late-night port stays in locations including Osaka, Hiroshima, Hakodate, Sakata, and Halong Bay, allowing extended time ashore.

Guests can visit 21 UNESCO World Heritage Sites, such as Mount Fuji (from Shimizu), Itsukushima Shrine and Hiroshima Peace Memorial (from Hiroshima), Ancient Kyoto Monuments (from Kobe or Osaka), and Jomon Prehistoric Sites (from Aomori or Hakodate).

Scenic sailings include views of Mount Fuji from Shimizu Bay, the Kanmon Straits and Japan Inland Sea, and Sakurajima Volcano from Kagoshima Bay.

The itineraries provide access to cities ranging from Tokyo’s Ginza district to Kyoto’s Zen gardens, Shimizu’s fish markets, and Hiroshima’s Peace Memorial Park.

Onboard, guests will find regional cuisine including noodles and freshly prepared sushi, Japanese beverages such as whisky, sake and shochu, traditional storytelling called rakugo, evening karaoke, and performances of folkloric dance.

Bhutan Spirit Sanctuary to hold yoga, sound and meditation retreat this October

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Bhutan Spirit Sanctuary, located in the Neyphu Valley above Paro, is Bhutan’s only five-star all-inclusive wellness retreat, with an emphasis on well-being through its treatments and environment.

From October 19 to 24, Bhutan Spirit Sanctuary will host the Bhutan Yoga, Sound & Meditation Retreat in partnership with Kalm Wellbeing in the UK. The retreat will offer sessions in Kundalini yoga, meditation, breath work, vocal empowerment, sound healing, and traditional Bhutanese healing practices. Led by UK teacher and author Kathryn McCusker, the event aims to support self-discovery and balance.

Bhutan Spirit Sanctuary provides a tranquil environment for wellness, featuring daily treatments and traditional medicine consultations

The sanctuary offers personalised consultations with traditional Bhutanese medicine doctors, daily treatments, and therapies such as deep tissue massages, herbal compresses, and hot stone baths. Guests can choose activities at their own pace, including meditation, guided hikes, or quiet reflection with mountain views.

Meals are included, prepared daily with organic, locally sourced ingredients and tailored to guests’ dietary needs.

For more information, visit Bhutan Spirit Sanctuary.

Six Senses Uluwatu, Bali welcomes new director of sustainability

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Six Senses Uluwatu, Bali has appointed Armand Thieblemont as director of sustainability. He also takes on the role of regional director of sustainability, supporting the brand’s strategy and operations across Asia-Pacific while based in Bali.

Thieblemont began his hospitality career in Indonesia and joined Six Senses Zighy Bay in 2022 as sustainability director. He has contributed to key initiatives, including the opening of Six Senses Kyoto and the reopening of Six Senses Shaharut.

In his new role, he will lead environmental stewardship, sustainability innovations, and community outreach at Six Senses Uluwatu, with the aim of integrating luxury hospitality and sustainability.

Preferred Hotels & Resorts expands Asia-Pacific team with senior appointments

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Preferred Hotels & Resorts has made several senior appointments in Asia-Pacific, including Laurence Onfroy as vice president, business development, Asia Pacific; Eddie Wong as area managing director, Greater China & Australia; and Midori Kataoka as area managing director, Japan.

Based in Singapore, Onfroy will drive portfolio growth, strategic partnerships, and development of the sustainable brand Beyond Green.

From left: Laurence Onfroy, Eddie Wong and Midori Kataoka

Wong, based in Hong Kong, will lead growth and development initiatives across Greater China and Australia, while in Japan, Kataoka will oversee a portfolio of 50 member properties.

Swire Hotels names new leaders for operations and key properties

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Swire Hotels has made three senior appointments: Mark Passmore as head of operations, Kristina Snaith-Lense as general manager of the upcoming House in Shenzhen, and Simon McHendry as general manager of The Upper House.

Passmore will oversee operations and design for all Swire Hotels properties in Asia, including The House Collective, EAST, and Headland Hotel. He has been with the group since 2015, leading key openings and most recently serving as director of operations for Chinese mainland.

From left: Mark Passmore, Kristina Snaith-Lense and Simon McHendry

Snaith-Lense will lead the Shenzhen House ahead of its 2027 launch, Swire Hotels’ first new opening in nine years, and will also oversee wellness projects across the group. She joined in 2011 and was most recently general manager of The Upper House.

McHendry will drive the continued growth of The Upper House and oversee Swire Hotels’ sales and revenue team. Since joining in 2016, he has held senior roles at East Beijing and The Temple House, and most recently served as head of development & projects.

Tourism Australia boosts Indonesian visitor numbers with sports and Muslim-friendly campaigns

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Tourism Australia is employing multiple strategies to boost visitor numbers from Indonesia. These include sports tourism promotions, a Muslim-friendly destination approach, and highlighting second-tier destinations in marketing programmes.

Agitya Nuraini, country manager for Indonesia at Tourism Australia, told TTG Asia during the recent Australia Marketplace South East Asia 2025 in Jakarta that sporting events such as marathons and cycling races have grown significantly since the pandemic.

Tourism Australia ramps up efforts in Indonesia with tailored campaigns to attract more visitors and diversify travel experiences

She noted some Indonesian travellers have even taken part in major international marathons held in Australia.

Marathons including the Sydney Marathon and Gold Coast Marathon remain key events in Australia’s sports calendar. As such, Tourism Australia has launched campaigns promoting marathons across the country, including those in Melbourne and Western Australia, along with major sporting events such as the Australian Open and the Formula 1 race.

Nuraini added that participants and spectators often bring their families, inspiring travel agents to create ‘sportcation’ packages of five to six nights that combine sports events with leisure activities.

She noted that Indonesian participants formed the second largest contingent among international runners in last year’s Sydney Marathon, coming just after the US.

Tourism Australia has also developed Muslim-friendly travel offerings by forming a consortium of travel agents – including AntaVaya Umroh, As-Salam by Dwidaya Tour, Cheria Holiday, and Ramah Umroh & Halal Tour – to promote combined destinations such as Sydney-Melbourne, Sydney-Gold Coast, and Melbourne-Tasmania.

“We have started to see growth in (the Indonesian) market, especially since there are many Indonesian restaurants in Sydney and Melbourne now,” Nuraini noted.

As 75 per cent of Indonesian travellers to Australia are repeat visitors, the NTO is focusing on promoting new destinations and attractions like Tasmania, Brisbane, and refreshing awareness of South Australia.

An earlier initiative in 2018 to promote Tasmania has yielded encouraging results, with FITs and family group demand up for Sydney-Tasmania and Melbourne-Tasmania trips. Indonesians were also attracted to unique experiences, such as the Seafood Seduction Cruise and self-drives between Hobart and Lancaster.

Brisbane, which will host the 2030 Summer Olympics, is also on the radar of Indonesian travel agents, who are looking to create travel packages.

To reach new source markets across Indonesia, Tourism Australia has expanded its Aussie Specialist Programme to cities such as Medan and Makassar. Partnerships with Garuda Indonesia and Singapore Airlines will also help to generate more traveller traffic to Australia from these cities.

The NTO aims to welcome 269,000 Indonesians by the end of this financial year ending June 2025, and to raise arrivals by 10 per cent in the following year.

Experience Gold Coast launches new app to personalise city exploration

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Experience Gold Coast has launched a new locally developed app designed to transform how people explore the city by providing curated tips, hidden gems and exclusive deals in one platform.

Operated by Experience Gold Coast, the free mobile app offers personalised recommendations, smart tools and curated content to enhance how users discover and enjoy the area. The self-titled tourism app helps both visitors and residents explore the city’s highlights and features Goldie, an AI-powered chatbot that serves as a personal guide.

The Experience Gold Coast app aims to enhance how locals and visitors enjoy the city with personalised recommendations and an AI-powered guide

Gold Coast mayor Tom Tate said the app makes it easier for people to connect with the city, whether visiting for a weekend or living there long term. He explained it brings events, experiences and stories personalised to users’ interests to their fingertips.

Available for Apple and Android devices via the App Store and Google Play, the app includes a real-time events calendar, curated ‘what’s on’ listings and exclusive offers on experiences, dining and accommodation.

Experience Gold Coast head of marketing Brant Hirst described the app as the ultimate guide to the Gold Coast in your pocket. He added that Goldie, the lorikeet-inspired chat assistant, is ready to answer users’ questions.

Users can share their own Gold Coast stories through written or video submissions linked to specific places and events. The app’s personalisation tools tailor suggestions based on location, preferences and activity, helping both locals and visitors explore more of what they enjoy.

The Experience Gold Coast team collaborated with local developer Spritely to build the app. Spritely’s head of product, Scott MacKenzie noted that the city’s growth as a vibrant cultural destination influenced the app’s development, with content creators playing a key role in sharing authentic experiences.

The app launch follows recent data from Tourism Research Australia confirming the Gold Coast as Australia’s second largest holiday market and Queensland’s largest.

Hirst said: “This app is just the beginning of a broader digital transformation strategy, with plenty more exciting developments in the pipeline. What makes it so powerful is its ability to grow and evolve alongside our city – adapting to how people experience the Gold Coast now, and into the future.”

Ascott strengthens leisure portfolio with expansion into new resort destinations

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Ascott is expanding its global resort portfolio through asset-light growth, with around 50 properties in resort destinations in operation or development, supported by 11 new signings in the past 10 months via management and franchise agreements.

These account for about five per cent of its global portfolio of more than 1,000 properties, reflecting a focus on the leisure segment. The company is adapting its brands – Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection and The Unlimited Collection – for resort settings to scale in high-potential destinations.

Ascott will debut in Phuket with the upcoming Ascott Abov Patong Phuket Resort, pictured

Recent signings include Ascott Abov Patong Phuket Resort in Thailand, with 254 rooms and leisure facilities, and a 227-unit branded residence, located 150 metres from Patong Beach. In Vietnam, new properties include Somerset Nha Trang, Citadines Selavia Phu Quoc and Harris Resort Cam Ranh. Lasong Hotel & Villas Sam Son in Thanh Hoa began opening in April 2025. In Indonesia, lyf Labuan Bajo will open in 2027, alongside Oakwood properties in Jimbaran, Canggu and Sanur.

In South Korea, an Oakwood property will open in Gangneung, and in the UAE, Al Mahra Resort by The Crest Collection will open in 2027 on Marjan Island.

These additions build on Ascott’s existing resorts, which include Oakwood Suites Chongli in China’s winter sports hub, Oakwood Ha Long near Vietnam’s Halong Bay, Somerset Pattaya in Thailand and Château Belmont Tours in France’s Loire Valley. The portfolio will be further strengthened by upcoming openings such as Balai Dajao by Preference in Siargao, Philippines, scheduled for late 2027, and other planned developments in Asia, the Middle East and Europe.

Ascott’s chief growth officer Serena Lim noted that rising leisure travel is driving strong interest from property owners, who are attracted to the company’s flex-hybrid model for serving both short and extended stays, supported by a brand strategy tailored to each resort setting.

Tan Bee Leng, chief commercial officer, Ascott, said: “From sun-drenched beachfront villas and serene mountain retreats to château stays and immersive wellness escapes, each resort adds lifestyle richness to the loyalty journey, deepening member engagement and incentivising cross-destination travel.

“Ascott’s flex-hybrid model and multi-typology brand approach allow us to scale trusted urban brands into resort destinations with local authenticity and operational excellence, creating a virtuous cycle that benefits guests, members and property owners alike.”