TTG Asia
Asia/Singapore Monday, 9th February 2026
Page 564

Trip.com Group’s new travel revival plan to reconnect Chinese travellers with the world

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Trip.com Group’s Chinese language platform Ctrip has launched its 2023 Travel Revival A Plan – its four-pronged strategy aims to capture the pent-up travel demand in the Chinese travel market by reuniting global destinations with Chinese travellers.

In 2020, Trip.com Group launched its pilot Travel Revival V Plan, investing 1 billion yuan (US$143.2 million) in a recovery fund to help the industry battle pandemic pressures.

Trip.com Group’s travel revival plan aims to capture the pent-up travel demand in the Chinese travel market

On the new iteration of the initiative, Bo Sun, executive vice president and chief marketing officer of Trip.com Group, commented: “Our focus on revival is to assist the industry to meet short-term difficulties, while strengthened revitalisation efforts will look to reshape the post-pandemic industry by forging new opportunities for the industry and destinations.

“For Chinese tourists, there has been a huge build-up of anticipation for their first outbound journey. For this reason, our Ctrip platform has been collaborating with destinations in preparation.”

In July 2022, Ctrip produced the travel documentary Hit the Road that combined destination marketing and the platform’s unique new “Travel + Culture” content marketing model, with the show garnering over 120 million total views. This model will be extended to tourist destinations around the world in the future.

On the group’s expanded marketing offering, Sun said: “We have built out top destination lists, delivered hundreds of super destination promotions, destination-specific live streaming events, and facilitated the distribution of 1 billion yuan in travel consumption vouchers across 20 countries and regions to boost campaign destination orders. In 2023, we will continue to leverage the cultural travel economy to drive business.”

Ctrip Community and Star Hub channels enable destinations to engage with hundreds of millions of users every week, allowing partners to leverage this traffic to offer regular content and products through Ctrip Live, with over 200 million users on the platform. The product system will be updated through dynamic data to meet tourists’ needs.

In addition, Trip.com Group is building a global tourism data and resource sharing platform, linking its brands, including Ctrip, in order to help global destinations to better welcome Chinese tourists again.

This means airline ticketing and hotel resources to travel agencies around the world will open up, facilitating travel service providers to package and sell their products online, and help destinations to access the first cohorts of outbound Chinese tourists.

Trip.com Group also released its first-ever Sustainable Travel Consumer Report in 2022. With sustainable travel now a global trend, they launched its Green Tourism Goals in July, with more than 10,000 low-carbon travel products.

“We have a duty to develop sustainable travel for the future of the entire industry and to fulfil the tourism industry’s responsibility to the world,” said Sun.

India all set to introduce new tourism policy

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India’s new tourism policy that has been in a limbo for a long period is expected to be introduced in the next two months, and will roll out after the Union Cabinet’s approval, shared Rakesh Kumar Verma, additional secretary (tourism), Ministry of Tourism, Government of India.

The announcement was made during an address to delegates at the 37th annual convention of the Indian Association of Tour Operators (IATO) that took place in Lucknow, Uttar Pradesh last week.

Verma: we have our plans ready for the next five years

Once introduced, the new tourism policy will pave the way to reinstate India’s promotional activities which have been put on hold since the onset of the pandemic.

Verma shared: “We had an overseas promotional scheme under which we used to undergo promotional campaigns in all overseas markets. Prior to the pandemic, we were on track spending 3 billion rupees (US$36 million) every year on our marketing and promotional campaigns.

“After the onset of the pandemic, the funds were not released. However, now with the new tourism policy, we have our plans ready for the next five years which will see (the) setting up of a national tourism board and aggressive promotion of our destinations in international markets.”

Tour operators have been ruing that unlike other international tourism government bodies, India has not undergone marketing campaigns in overseas markets after the much-improved pandemic situation.

“We need an immediate marketing splash from the Ministry of Tourism for the period 2023-2024 followed by long-term plans. The efforts have to start now if we want the inbound tourism sector to get going,” opined Rajnish Kaistha, director of Paradise Holidays.

Apart from dedicated funding on tourism sub sectors like adventure, wellness and MICE, the new tourism policy will also focus on digital and social media marketing – the ministry has recently appointed McCann as its agency for branding and social media activities.

In addition, the ministry has decided to scrap its 20 overseas tourism offices and will instead appoint tourism representative companies in these markets.

Meliá appoints Ernesto Osuna Lopez as GM at Gran Meliá Nha Trang

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Ernesto Osuna Lopez is the general manager for the first Gran Melia resort in South-east Asia in 2023 – he will oversee both the flagship Gran Meliá Nha Trang and Meliá Nha Trang, a sister property that will open by 2025.

Drawing on two decades of experience in hotel management, Lopez joined Meliá Hotels International in 2011 to oversee Melia Buenavista in Cuba as general manager. He also led the grand opening of Meliá Koh Samui in 2020.

Lopez was previously based in Mexico serving in executive roles at The Westin Resort & Spa and Excellence Playa Mujeres, both in Cancun.

Hong Kong holds mega fam to ignite travel recovery

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With travel restrictions eased, Hong Kong Tourism Board (HKTB) initiated a mega fam trip that brought 60 travel trade representatives from Thailand, Malaysia, Indonesia, the Philippines and Singapore to shore, showcasing the destination’s latest tourism draws and winter festivities.

The event, which ran from December 13 to 17, set a milestone in Hong Kong’s return to tourism normality since the start of the pandemic.

Travel trade representatives from South-east Asia met with Hong Kong tourism specialists to work on business opportunities

According to a HKTB spokesperson, it is also the first fam trip to Hong Kong for its travel trade partners.

“The fam trip will inspire these South-east Asian trade representatives to introduce brand new tourism products, share Hong Kong’s tourism appeal to visitors in their respective market, and bring them back to Hong Kong as soon as possible,” said the spokesperson.

Participants visited new attractions such as Hong Kong Palace Museum in West Kowloon Cultural District, experienced Hong Kong’s authentic local culture through Hong Kong Neighbourhood – West Kowloon, indulged in new rides and performances at Hong Kong Disneyland (HKDL), Ocean Park Hong Kong and Water World Ocean Park Hong Kong, and more.

Another aspect of the fam trip was a full-day meeting where more than 120 local travel trade representatives met with the South-east Asian delegation to discuss business opportunities.

Commenting on the success of the fam trip, Eva Lau, director, sales, Hong Kong and international with HKDL, told TTG Asia: “We believe seeing is believing. We also see this fam trip as a great opportunity to reconnect with the agents, to reignite the magic with them, and make HKDL a top-of-mind destination again.”

Lau added that there is potential to create more travel promotions to benefit travel agent partners and their guests.

According to HKTB, South-east Asia is a crucial source market for Hong Kong. Recent arrival data showed that regional travellers were among the first to return to Hong Kong.

HKTB executive director Dane Cheng said in a statement that a global promotional campaign is in the pipeline to “drive the full revival of Hong Kong’s tourism together” with various sectors across the city.

HKDL’s Lau revealed that another fam trip kicked off yesterday, on December 19, for the Japanese Tour Operators Association. HKDL is also preparing for trade fairs in the Philippines and Thailand early next year.

“We have also resumed our presence in key markets by making physical sales visits to our trade partners in the Philippines, Thailand, Singapore, and soon Malaysia and Indonesia. So far, we are the first attraction in Hong Kong that has done so. More visits will be scheduled in the coming months,” Lau said.

On a broader scale, Hong Kong’s reopening to travellers is expected to catalyse Asia-wide travel recovery, opined Mayur Patel, head of Asia, OAG Aviation.

“Hong Kong enjoys proximity to some of the fastest growing markets in the region. Cathay Pacific is adding some 1.16 million seats across its network this month, and it expects the adjustments will help boost travel sentiments. That is about 30 per cent compared with previous month’s (seat numbers), so you can see that’s quite an aggressive move forward,” he added. – Additional reporting by Prudence Lui

TTG Conversations: Five Questions with Mayur Patel, OAG Aviation

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Much of the world has reopened their borders, resulting in high yield for airlines across the board. Travel confidence is also improving, as China and Hong Kong put out positive news on changes to their Covid strategy and traveller restrictions, notes Mayur Patel, head of Asia, OAG Aviation.

In this episode of TTG Conversations: Five Questions, Mayur also comments on flight reinstatement in China and Hong Kong, the state of recovery for Asian airlines, tourism recovery for the new year, and more.

Travellers in Asia plan to travel in 2023 despite economic uncertainties: Klook

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According to a new study by Klook, while almost four in five travellers in Asia are anxious about travelling in 2023, concerns around inflation and rising costs are not stopping travellers from packing their bags.

A majority (81%) are eager to travel internationally in the new year, with one third planning to take at least two to four trips.

2023 could be the year of Travelsilience

In Singapore, even though 80% are worried about travel given economic uncertainties, 92% are eager to travel, with one in three Singaporeans having already booked a holiday in 2023, the highest across Asia.

Covid-19 vs rising costs of travel
In Asia, 63% of travellers are worried about the increasing price tags associated with travel, but the desire to travel appears to be even stronger, with more than 80% planning to spend the same or more on travel.

Other concerns include worrying about catching Covid-19 or falling ill while travelling (39%), language barriers (35%), and having the right travel documentation (33%).

For Singapore travellers, the top concerns are the cost of travel (70%), followed by catching Covid-19 while travelling (47%), flight delays and lost baggage (37%), transportation (37%), and availability of flights (35%).

Among the respondents, Malaysia, Singapore and Japan travellers ranked the highest for cost as a concern. However, Singaporeans are among the most excited to travel despite their worries, with 40% intending to spend more on travel in 2023.

Vacation all the way, no matter the obstacles
Despite feeling anxious about travel in the face of a looming global recession, travellers in Asia are not giving up on their travel plans just yet. 35% will opt for a nearer destination or travel during off-peak seasons, while 34% are willing to cut back on other expenses in order to save more for travel.

To allay concerns, 50% of travellers aim to plan their itinerary ahead of time to maximise the experiences during their trips, 43% will ensure that they purchase travel insurance, and 35% will look to explore less crowded places within their destinations to minimise risk and exposure.

The most popular travel length for a break for travellers in Asia is three to five days (45%), followed by six to nine days (34%), then 10 or more days (25%).

Among Singapore travellers, the most popular travel length for a break is three to five days (44%), followed by six to nine days (38%), 10 or more days (29%), and then one to two days (18%).

The year of ‘travelsilience’
Marcus Yong, vice president, global marketing at Klook shared that 2023 is the year of ‘travelsilience’ (travel and resilience), where “travellers pursue travel to create new memorable experiences, despite all struggles and any headwinds”.

Across Asia, a common thread of discovery and family-centric activities take centre stage, with museums, theme parks, zoos and animal parks leading the way for the top experiences in Asia.

There has also been strong demand for car rentals and outdoor experiences such as walking tours and trekking, suggesting that travellers are going beyond metropolitan areas and exploring areas beyond the city.

Airlines anticipate return to profit in 2023

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The International Air Transport Association (IATA) expects a return to profitability for the global airline industry in 2023 as airlines continue to cut losses stemming from the effects of the Covid-19 pandemic to their business in 2022.

In 2023, airlines are expected to post a small net profit of $4.7 billion – a 0.6% net profit margin as compared to $26.4 billion (3.1% net profit margin) in 2019.

Airlines continue to cut losses stemming from the effects of the Covid-19 pandemic to their business in 2022

In 2022, airline net losses are expected to be $6.9 billion, down from the $9.7 billion loss for the same year in IATA’s June outlook – a significant improvement over the $42 billion and $137.7 billion losses in 2021 and 2020 respectively.

“Many airlines are sufficiently profitable to attract the capital needed to drive the industry forward as it decarbonises – but many others are struggling for a variety of reasons. These include onerous regulation, high costs, inconsistent government policies, inefficient infrastructure and a value chain where the rewards of connecting the world are not equitably distributed,” said Willie Walsh, IATA’s director general.

Improved prospects for 2022
Passenger yields are expected to grow by 8.4% (up from the 5.6% anticipated in June), and is expected to propel passenger revenues to $438 billion (up from $239 billion in 2021).

Overall revenues are expected to grow by 43.6% compared to 2021, reaching an estimated $727 billion.

Most other factors evolved in a negative manner following a downgrade of GDP growth expectations (from 3.4% in June to 2.9%), and delays in removing Covid-19 restrictions in several markets, particularly China. IATA’s anticipates that the industry demand recovery will reach 70.6% of pre-crisis levels.

2023 sees tip into profitability
Airlines are anticipated to earn a global net profit of $4.7 billion on revenues of $779 billion despite growing economic uncertainties as global GDP growth slows from 2.9% to 1.3%.

The passenger business is expected to generate revenues of $522 billion with passenger demand expected to reach 85.5% of 2019 levels over the course of 2023, and passenger numbers are expected to surpass the four billion mark for the first time since 2019, with 4.2 billion travellers expected to fly. Passenger yields, however, are expected to soften (-1.7%) as somewhat lower energy costs are passed through to the consumer, despite passenger demand growing more quickly (+21.1%) than passenger capacity (+18.0%).

Overall costs are expected to grow by 5.3% to $776 billion, 1.8% below revenue growth. Cost pressures still linger from labour, skill and capacity shortages, with infrastructure costs also a concern.

The economic and geopolitical environment presents several potential risks to the 2023 outlook, such as an easing of aggressive inflation-fighting interest rate hikes from early 2023, or the risk of some economies falling into recession. Such a slowdown could affect demand for passenger services, and likely to come with some mitigation in the form of lower oil prices.

The outlook anticipates a gradual re-opening of China to international traffic and the easing of domestic Covid-19 restrictions progressively from the second half of 2023 – any prolongation of China’s Zero Covid policies would adversely affect the outlook, resulting in proposals for increased infrastructure charges or taxes to support sustainability efforts eating away at profitability in 2023.

“The job of airline managements will remain challenging as careful watch on economic uncertainties will be critical. The good news is that airlines have built flexibility into their business models to be able to handle the economic accelerations and decelerations impacting demand,” said Walsh.

Regional round up
Financial performance from all regions continue to improve, with North America as the only one to return to profitability in 2022. Europe and the Middle East will join ranks with North America in this respect in 2023, while the rest of the world will remain in the red.

North American carriers are expected realise profits of $9.9 billion in 2022 and $11.4 billion in 2023. In 2023, passenger demand growth of 6.4% is expected to outpace capacity growth of 5.5%. Over the year, the region is expected to serve 97.2% of pre-crisis demand levels with 98.9% of pre-crisis capacity.

European carriers are expected to see a loss of $3.1 billion in 2022, and a profit of $621 million in 2023. In 2023, passenger demand growth of 8.9% is expected to outpace capacity growth of 6.1%. Over the year, the region is expected to serve 88.7% of pre-crisis demand levels with 89.1% of pre-crisis capacity.

Asia-Pacific carriers are expected to post a loss of $10.0 billion in 2022, narrowing to a $6.6 billion loss in 2023. In 2023, passenger demand growth of 59.8% is expected to outpace capacity growth of 47.8%. Over the year, the region is expected to serve 70.8% of pre-crisis demand levels with 75.5% of pre-crisis capacity.

Asia-Pacific is critically held back by the impact of China’s Zero Covid policies on travel and the region’s losses are largely skewed by the performance of China’s airlines who face the full impact of this policy in both domestic and international markets.

Middle East carriers are expected to post a loss of $1.1 billion in 2022, and a profit of $268 million in 2023. In 2023, passenger demand growth of 23.4% is expected to outpace capacity growth of 21.2%.

The Middle East has benefitted from a certain degree of re-routing resulting from the war in Ukraine, and more significantly so from the pent-up travel demand using the region’s extensive global networks as international travel markets re-opened.

Over the year, the region is expected to serve 97.8% of pre-crisis demand levels with 94.5% of pre-crisis capacity.

Myanmar Airways leads fam trips to Myanmar

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Wyndham Hotels & Resorts Asia-Pacific, Sun Motor Group partner to expand footprint in Indonesia

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The 50-key Super 8 Singosaren Solo is the second hotel by Sun Motor and Wyndham Hotels and Resorts being launched in Solo
The 50-key Super 8 Singosaren Solo is the second hotel by Sun Motor and Wyndham Hotels and Resorts being launched in Solo

Brought to you by Wyndham Hotels & Resorts Asia-Pacific

Wyndham Hotels & Resorts Asia-Pacific, the leading hotel franchising company with over 1,600 hotels in about 20 markets and territories in Asia-Pacific, recently signed a multi-property license development agreement with prominent Indonesian hotel developer, Sun Motor Group.

On the milestone agreement, Joon Aun Ooi, president, Asia-Pacific, Wyndham Hotels and Resorts, pointed out: “Indonesia is our key strategic market. As such, we are excited to partner with Sun Motor Group to tap into their wealth of knowledge and understanding of the Indonesian hospitality industry. In addition, our robust momentum in business development and pipeline of new signings will continue to accelerate Wyndham Hotels and Resorts’ regional presence as we connect our guests to new awe-inspiring destinations in countries such as Indonesia amid the extended travel recovery.”

Hartono Hosea, founder and owner of Sun Motor Group, said: “By working with Wyndham Hotels and Resorts, we can leverage on their best in class branding and distribution systems backed by strong hands-on operational support to drive performance and generate revenue at our hotels. We eagerly look forward to a successful and longstanding relationship with WH&R over the next few years and beyond.”

The signing was launched with the first two of multiple license agreements planned to be inked over the next five years – kickstarting with Super 8 Singosaren Solo, which introduces the Super 8 brand to the Indonesian market, and Ramada Sleman Yogyakarta by Wyndham, which expands one of the world’s most recognisable lodging brands’ presence in Indonesia.

“Historically, the Indonesian market has been dominated by the major groups signing hotel management agreements with owners. Through Wyndham Hotels and Resorts’ flexible branding business model, owners have more control over the direction they want the hotel operation to take, yet still have the comfort in knowing their hotel is tapped into a powerful distribution engine, with the ability to access our world renowned brands, industry leading loyalty programme, vast corporate accounts, preferred supplier relationships, significant marketing campaigns, and best in class training modules,” said Matt Holmes, vice president of development, South East Asia & Pacific Rim, Wyndham Hotels & Resorts.

“The Wyndham flexible branding offering is a more cost-efficient business model. It’s a win-win for hotel owners and developers, and something that I believe we are only just scratching the surface of in Indonesia. We anticipate that there will be many more savvy owners such as Sun Motor Group looking to explore licensing and distribution options with their hotels or hotel developments that they may not have thought was available previously,” Holmes added.

The 50-key Super 8 Singosaren Solo is the second hotel by Sun Motor and Wyndham Hotels and Resorts being launched in Solo.

The limited services hotel located comfortably right at the city centre of Solo is within walking distances to retail outlets Singosaren Plaza Solo and Pasar Klewer, as well as landmarks such as the Grand Mosque of Kraton Surakarta, Mangkunegaran Palace, Sriwedari Park and more. It is also just a convenient 10-minute drive from Solo Balapan main train station and 30-minute drive from the airport.

Set against the rising tourists’ arrivals into Indonesia and located between Yogyakarta city centre and Borobudur Temple, the second property, Ramada Sleman Yogyakarta, will appeal to travellers who yearn for a leisurely pace of life while immersing in a picturesque landscape.

The hotel is slated to open by 2024 as the first hotel development project committed by Wyndham in Yogyakarta.

Leadership changes at NCLH’s Asia-Pacific offices

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