TTG Asia
Asia/Singapore Sunday, 8th February 2026
Page 537

Tourists heading back to Asian cities: WTTC

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The World Travel & Tourism Council (WTTC) has revealed positive signs of recovery for the Asian travel and tourism sector, with five major metropolises seeing a significant economic rebound.

The report, researched in partnership with Oxford Economics, analysed key indicators such as travel and tourism’s contribution to GDP, employment and traveller spend in 82 cities from around the world.

Seoul is one of the top five cities seeing a significant economic rebound in the travel and tourism sector

There were five Asian cities among the top 25 whose travel and tourism sectors have the greatest impact on their local economies.

According to the study, the highest performing Asian cities in 2022 were Bangkok, Beijing, Seoul, Singapore, and Tokyo.

Following continued border closures and strict travel restrictions, the report shows that in these major powerhouses, travel and tourism’s direct contribution to GDP is recovering, albeit at a slow pace.

While it is a slightly different picture for international visitor spending, all cities are starting to show signs of economic recovery thanks to overseas travellers spending once again.

Most of the cities’ sector job levels are also increasing once again, with the exception of Tokyo, whose sector job market is recovering at a slower rate.

GDP contribution of travel and tourism sector slowly recovering
The WTTC’s Cities Economic Impact Report shows that in 2019, the travel and tourism sector contributed $106.9 billion to the capitals of these five countries combined.

However, the pandemic has had a damaging and long-lasting effect on the region with only Beijing recovering close to 2019 levels.

As the largest city destination in Asia, Beijing is showing the strongest signs of recovery. In 2022, the GDP contribution from the sector was just 4% below 2019, at $32.6 billion, thanks to a strong recovery of domestic tourism.

Tokyo has the next largest travel and tourism economy in the region, worth $18 billion in 2022, but this is still 30% lower than in 2019.

In Seoul, the GDP contribution last year was $8 billion, 33% lower than in 2019.

In Singapore, the GDP contribution last year was 45% lower than in 2019.

In 2022, the sector’s GDP contribution to Bangkok was $9.2 billion, 54% lower than in 2019.

Julia Simpson, WTTC president & CEO, said: “Asia has long been a world-favourite destination and after more than two years of disruption, it is great to see tourists and business travellers heading back. Tourism provides a massive boost to both the economy and job creation.

“Our Cities Economic Impact Report shows that we expect Beijing to overtake Paris to become the world’s largest city travel and tourism economy within the next decade.

“It is crucial that the national and local governments continue to recognise the importance of travel and tourism for the local and national economies, jobs, and businesses.”

Jobs on the rise
In 2019, there were more than three million people employed by the travel and tourism sector across these five capital cities in Asia.

Beijing and Bangkok each employed the largest number of people, with more than 1.3 million employed in Beijing and just over one million in Bangkok respectively.

By 2022, following two years of painful job losses, the total employed by the sector recovered to 2.5 million jobs.

All cities had fewer sector jobs in 2022 than in 2019, however, Tokyo continues to witness worrying year-on-year job losses.

Kimpton introduces experiential packages with a personal touch

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To appeal to different travel styles and personalities, Kimpton Hotels & Restaurants has rolled out its Stay Human experience packages at select hotels globally, as well as its first-ever, property-specific Stay Human Concierges to help guests plan personalised trips.

Kimpton’s Stay Human packages were created based on insights from the brand’s recent global consumer survey, which found that 85 per cent of respondents want travel brands to do more to feature inclusive and diverse experiences that cater to all audiences.

The Stay Human packages offer a diverse range of experiences, such as the Martini-licious afternoon tea at Kimpton Kitalay Samui, pictured

Kimpton launched its first global Stay Human campaign in December 2022, which announced the first-of-its-kind Stay Human Creator Collective and Kimpton’s evolved brand commitments to transform its social media content.

“Today, we are taking action to directly address an area of opportunity that consumers uncovered – the travel industry can do more to cater to the diverse needs of travellers – with bespoke experiences at our hotels that allow our guests to chart their own course and be their most authentic selves when they stay with us,” said Kathleen Reidenbach, chief commercial officer, Kimpton.

“These offerings are just the beginning as we continue to bring Kimpton’s evolved brand commitments to life and change the way we work with creators, the imagery we share and the experiences we offer.”

The Stay Human packages offer a diverse range of experiences that are anything but conventional, such as bar hopping and feasting on authentic Thai cuisine in Bangkok and Koh Samui, and more.

Participating Kimpton properties in Asia include Kimpton Kitalay Samui, Kimpton Maa-Lai Bangkok, Kimpton Shinjuku Tokyo, and Kimpton Margot Sydney.

Over the next few months, Kimpton’s Stay Human Creator Collective will travel to select hotels around the world to experience and capture the Stay Human packages first-hand as part of the brand’s ongoing effort to elevate diverse voices.

Club Travel partners Agoda to upgrade platform

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Club Travel has teamed up with Agoda to upgrade its existing online travel platform and enrich its travel product options.

The new Club Travel Flight and Accommodation Booking Platform (Club Travel Booking Platform) will offer more than two million accommodation options at over a thousand popular destinations worldwide, as well as bookings for more than 200 full-service and low-cost carriers.

(From left) HKT Digital Ventures’ Monita Leung, Agoda’s Jess Ho and HKT Digital Ventures’ Terri Yang

Through this partnership, Club Travel customers will be able to easily search and book great value deals via the platform, and enjoy offers and discounts through Club Travel’s designated business partners for all-round travel essentials, including travel insurance and data roaming services.

In addition, The Club members will be able to earn Clubpoints on the new platform once their booking is confirmed – they can then use these Clubpoints to redeem flights and accommodations.

“We will continue to explore partnerships with various industries to further enhance our e-commerce ecosystem and offer an extraordinary and personalised experience to our Club members,” said Monita Leung, CEO of HKT Digital Ventures.

Agoda’s chief commercial officer Damien Pfirsch added: “As travel returns, we are excited to use our technology know-how and extensive accommodation partner network to create solutions and collaborate with Club Travel to accelerate their own loyalty and growth goals.”

Malaysia’s Langkawi to host Routes Asia 2024

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Malaysia Airports Holdings will unite with Tourism Malaysia to host the 20th Routes Asia in Langkawi next year.

The event is held in a different location each year, and brings together airlines, airports and tourism authorities to drive Asia-Pacific’s air service development and continue to fuel the region’s aviation recovery.

Langkawi will be the host destination for Routes Asia 2024

Malaysia had previously hosted the event in 2014.

For the 2024 edition, over 3,000 meetings are expected to take place.

Speaking at the handover ceremony, Sallauddin Mat Sah, general manager: aviation marketing & development, Malaysia Airports, said: “Routes Asia 2023 has been a huge success with very strong attendance from both airlines and airports.

“Routes events are incredibly important, as they allow our organisation to meet the decision makers from airlines in the region. Hosting Routes Asia will allow us to showcase not only Langkawi but also the country of Malaysia to carriers from across the region.”

Steven Small, director of Routes, said: “This year’s event brought together over 1,000 decision makers from the route development community. The recovery for this region has really gathered paced in the last year and we are confident that we will see this continue in Langkawi.”

Jason Worth helms as Oceania Cruises’ Asia-Pacific VP sales & GM

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Jason Worth has been appointed vice president sales & general manager Asia Pacific of Oceania Cruises.

He will be responsible for the strategic expansion, vision and continued growth of the company’s presence in the Asia-Pacific market.

Worth joined Oceania Cruises in 2011 and was most recently vice president sales Australia & New Zealand. Prior to that, he was vice president finance & accounting Asia Pacific at Norwegian Cruise Line Holdings.

Regent Seven Seas Cruises names Lisa Pile as VP sales & GM Asia Pacific

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Regent Seven Seas Cruises has appointed Lisa Pile as vice president sales & general manager Asia Pacific.

In her new post, she will be responsible for the strategic expansion, vision and continued growth of the company’s presence in the Asia-Pacific market, and will lead the local sales team and outbound department across the region.

Pile was previously Regent’s vice president sales for Australia and New Zealand operations and has more than 25 years of senior leadership experience leading and managing both commercial and marketing teams for global luxury hospitality brands across the Asia-Pacific, Africa, China, Europe and the UK.

Thai cabinet approves visitor entry fee

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Tourism Malaysia promotes its sustainability offers at BIT 2023

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Tourism Malaysia participated at the Borsa Internazionale del Turismo (BIT) from February 12-14 in Milan this year, presenting Malaysia’s strong identity as a sustainable destination.

The delegation was led by Mohamad Libra Lee Haniff, director of Tourism Malaysia Paris Office and for the markets of Italy, Spain and Portugal, who also hosted Malaysia Airlines, Berjaya Hotels & Resorts, The Taaras Redang, and Lotus Asia Tours as co-exhibitors.

Tourism Malaysia shared at BIT 2023 the new experiences and products that the country has to offer

Participating in BIT 2023 enabled Tourism Malaysia to network with operators and others in the industry to share new experiences and products that the country has to offer in this new era of tourism after the pandemic.

With a well-defined post-Covid strategy focused on nature tourism, sustainable tourism and slow travel for travellers interested to discover this South-east Asian country, Malaysia will showcase highlights to encourage Italian tourists to travel to the destination.

“Malaysia (is) a perfect country for sustainable tourism development. Many regions in the country offer an authentic ecotourism experience, such as the state of Sabah, with the Sepilok Orangutan Sanctuary, Sarawak and Mulu National Park,” said Zainuddin Abdul Wahab, director general of Tourism Malaysia.

He added: “Malaysia is also a country full of culture, where living the community experience with their locals is possible in some areas, thanks to the Malaysia Homestay Programme to support local communities.”

Tourism Malaysia’s promotion campaign will continue to boost inbound tourism and aims to achieve 15.6 million international tourist arrivals with 47.6 billion ringgit (US$10.8 billion) in tourism receipts for 2023.

As of October 2022, Malaysia has received 14,998 visitors from Italy.

Routes Asia Awards 2023 dishes out accolades

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Celebrating the outstanding achievements of the Asia community in restoring global air connectivity, Routes Asia Awards has announced this year’s winners at its Routes Asia Networking Evening held on February 15 in Chiang Mai, Thailand.

The awards recognise marketing services in the aviation industry that support new and existing air services, as well as excellence and innovation in the route development community.

Singapore Changi Airport was named the Overall Winner of this year’s Routes Asia Awards

Singapore Changi Airport was named the Overall Winner of this year’s Routes Asia Awards. The air hub increased its traffic to 32.2 million passenger movements, from just 3.1 million passenger movements in 2021; it also recovered 47 per cent of its passenger traffic compared with 2019 and is currently ranked the seventh busiest international airport in the world.

In addition, Singapore Changi Airport welcomed 11 new passenger airlines in the last two years: Aircalin, Air Premia, Bamboo Airways, Cambodia Airways, Citilink, Gulf Air, Hong Kong Express, Starlux Airlines, Thai VietJet, T’Way Air, and ZIPAIR.

Mactan-Cebu International Airport won the Under 5 Million Passenger Category for its two-pronged approach to route development – creating supply and destination marketing to ensure the sustainability of its airline partners and addressing the demand for air services.

Perth Airport was declared the winner for the 5-10 Million Passenger Category, where VFR and leisure markets have rebounded strongly for the airport and produced impressive recovery results.

The Philippine Department of Tourism was named the winner in the Destination category for its persistent efforts in partnering with airports and airlines to reinstate discontinued routes and secure new air services.

AirAsia Group secured the Airline Award as the largest low-cost carrier in Asia providing extensive connectivity throughout the region.

Vietjet to launch direct flights to Australia

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Vietjet will be starting two new direct routes in April, flying from Ho Chi Minh City to Melbourne and Sydney.

From April 8, the Ho Chi Minh City-Melbourne (Tullamarine Airport) service will operate six times per week, departing Ho Chi Minh City every Tuesday, Thursday, and Saturday, and from Melbourne every Sunday, Wednesday, and Friday.

Vietjet will fly from Ho Chi Minh City to Sydney from April 12; Sydney Opera House pictured

The Ho Chi Minh City-Sydney service will also operate six flights per week from April 12. Flights will depart from Ho Chi Minh City every Wednesday, Friday and Sunday, while flights from Sydney will take off every Monday, Thursday and Saturday.