TTG Asia
Asia/Singapore Tuesday, 13th January 2026
Page 452

Building back air access

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Limited seats and high airfares have slowed travel recovery across Asia, with experts predicting traffic volumes will only return to pre-pandemic levels by 2024 as airlines increase frequency and routes.

According to figures from the Association of Asia Pacific Airlines, international traffic in Asia-Pacific sat at 52 per cent of 2019 levels in January 2023, with Asia recovering much slower than other regions, due to travel restrictions remaining in place much longer.

The figures revealed that South-east Asia’s recovery in particular have tracked below the global average, with Indonesia, Malaysia, and Thailand lagging, while the Philippines and Vietnam were above average. Vietnam now sits well above pre-Covid-19 levels.

The Asian Development Bank reports that domestic traffic in South-east Asia could reach 100 per cent of 2019 levels by the end of 2023, while international traffic is predicted to hit 90 per cent. In 2Q2023, international seat capacity for South-east Asia hit about 76 per cent recovery, with the full reopening of China expected to aid recovery throughout the rest of the year.

“Airlines have been steadily restoring flights in the South-east Asia-China market since January 2023, when quarantine restrictions in China were lifted, but flights are often added to the schedules with very short notice,” the report noted.

Air Asia launched new services to various Chinese cities, such as Guilin, pictured

It added that by the end of 3Q2023, the South-east Asia-China market could reach 70 to 80 per cent, contingent on airlines securing approvals for additional flights. However, securing approval from Chinese authorities for additional flights has so far been a “slow and gradual process”.

Mayur Patel, head of Asia at OAG Aviation, said that while current schedules show a 98 per cent recovery to pre-pandemic 2019 levels, a full recovery in global capacity is not expected before March 2024.

He added: “As consumers continue to search for fresh experiences, pent-up demand will carry on driving traffic to regional Asia-Pacific destinations over the next 12 months.”

Patel said the reopening of China’s borders and the anticipated travel boom will play a major role in the region’s full flight recovery.

“Most regional travel associations and carriers are predicting traffic volumes to return closer to pre-pandemic levels, despite economic and geopolitical headwinds, by 2024,” he noted. “As for the broader recovery, this will be dependent on how the outbound market from China recovers in the near term.”

He said some of the bottlenecks lie in getting slots for foreign carriers approved by China. For example, capacity recovery has been distorted with Chinese carriers having a larger capacity share.

Pointing to Singapore as an example, Patel said overall capacity for June 2023 compared with the same period in 2019 has shown overall recovery of 54 per cent. However, the two large Chinese carriers, Air China and China Southern, have reinstated 81 per cent and 75 per cent of capacity respectively, while Singapore Airlines Group has only been able to reinstate 58 per cent of its capacity between Singapore and China.

Emirates is expanding its fleet, in preparation for additional capacity and new services

“The Chinese regulators have been somewhat restrictive with the granting of slot allocations to airlines, especially to foreign carriers, which can be attributed to a phased approach for outbound travel that has been slower than anticipated by the market,” he told TTG Asia.

Patel added that other regulators across the region are also imposing restrictions. For example, the Indonesia regulator is imposing restrictions on Singapore Airlines’ flights from Singapore to Jakarta.

“This can be seen from schedules filing for which this city pair has only recovered two-thirds of the frequency from 2019 levels. In comparison, Singapore to Bali has recovered fully,” he added.

On a brighter note, recent schedule announcements made by airlines operating in this region continue to show confidence, with new and additional services planned besides reinstating former ones.

Emirates resumed its longhaul Dubai-Auckland service in December 2022

Emirates unveiled plans to deploy a fleet of 85 A380s, taking the total to 95 by the end of next March.

Adnan Kazim, chief commercial officer at Emirates, said the airline operates about 3,080 departure flights a week globally and is currently exploring adding more capacity to markets, including China.

Furthermore, additional flights to New Zealand’s Christchurch and Auckland as well as Australia’s Sydney and Melbourne will take off on July 15, as well as Singapore on June 1, strengthening operations in the Asia-Pacific region, increasing competition and driving down fares.

Low cost carrier AirAsia is also pinning hopes on China pushing its rebound. In addition to the carrier flying to nine destinations in China, it recently unveiled new services from Kuala Lumpur to Quanzhou, Guilin and Chengdu, beefing up weekly flights between the two nations to more than 129.

Benyamin Ismail, AirAsia X Malaysia CEO, said: “As China is rapidly bouncing back, we expect to launch even more flights to the country, as well as increase frequency on the most popular and profitable routes within our network in the short- to medium-term.”

Earlier in February, when the airline announced its resumption of China services, Benyamin said that its services to the country had seen “tremendous success”, with over 1.8 million guests carried to and from China in 2019 alone.

As travel appetite ramps up, Hong Kong Airlines is stepping up operations, with new services between Hong Kong and China’s Beijing, as well as Hong Kong and Japan’s Fukuoka, besides reinstating services to Bali’s Ngurah Rai International Airport and Shanghai’s Hongqiao International Airport.

New entrant, Thailand-based full-service Really Cool Airlines, said in May that it plans to commence flying in 1Q2024. Its initial routes are likely to include Singapore, Tokyo, Hong Kong and Taiwan, with European routes to be added in 2025.

Patel said factors that would drive full recovery in the region included developing a dual-brand strategy to increase low-cost offerings while simultaneously tapping into the luxury market. For example, through the pairing of Cathay Pacific and HK Express, Qantas and Jetstar, and Singapore Airlines and Scoot.

He predicted a “significant” increase in demand for Bali, Vietnam, Thailand, South Korea and Japan.

“This surge in traffic can be attributed to a growing trend among travellers seeking out more personalised experiences and to explore new, previously unexplored destinations.”

But he cautioned that the road to full recovery is not paved with roses, as airlines have to navigate major challenges such as shortages of staff, spare parts, and engineers, as well as the high cost of oil.

“With the price per barrel unlikely to fall in 2023, air fares will remain high, at least through the summer season,” he remarked.

Walking the good talk

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We have crossed the mid-year mark so swiftly. Time flies especially fast when you are busy attending to pent-up travel needs and catching up on years of lost business. Back in April, the World Travel & Tourism Council published an industry performance report stating that the travel and tourism sector was “catapulting” into 2023. What a welcome verb!

The sector is expected to reach US$9.5 trillion this year, just five per cent below 2019 pre-pandemic levels when travel was at its highest. Thirty-four countries had already exceeded 2019 levels back in April.

And as we catapult through these critical months and return to the rat race, it is good to see that years of promising to build tourism back better have not given way to eager profit pursuits. The content we carry in this issue provides encouraging proof.

Hotels are intensifying their environmental-focused pursuits (yes, more than just cutting out plastic straws), which are leading to improved experiences for guests, be it through architectural designs that bring soothing nature indoors or meals that are big on flavour and small on emissions.

Silversea Cruises, in chasing its ambitions to be an ultra luxury cruise line with the best in class destination experiences, is distancing itself from same-old shore excursions and choosing instead to work with NTOs and real destination specialists to identify hidden gems and spread tourism deeper into destinations.

New Zealand’s tourism players are more determined than ever to make regenerative tourism the core of what they do, providing travellers an opportunity to contribute positively to the country’s environment and community development.

Building on its move last September to make tourism accessible to visitors of all physical abilities, Queensland has gone on to designate 2023 as the Year of Accessible Tourism. Demonstrating that it is doing more than just talk, the Australian state is pumping A$12 million into making sure accessible tourism goals are met.

Beyond singular destinations, UNWTO is moving into the third edition of its Best Tourism Villages initiative, established in 2021 to identify and support the world’s most outstanding tourism villages that are able to drive rural development and local well-being. This initiative has recognised more than 70 tourism villages from almost 40 countries. Among these, only 14 are in the massive and culturally-diverse Asia-Pacific region. Hence, it is no surprise that UNWTO is especially keen for more tourism villages here to come forward for assessment.

All these initiatives and more, from developing destinations responsibly to support tourism dispersal to making tourism accessible to everyone, answer the increasingly urgent call for quality tourism – where tourism isn’t extractive and benefits only travellers and businesses, and where consumers understand that their ability to explore someone else’s home is a privilege and they must leave it better than how they had first found it.

Future of Tourism: Digital Travel APAC 2023 Innovation Brief

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A complete overhaul in the way brands market, engage and capture the imagination of travellers, is needed in today's evolving climate
A complete overhaul in the way brands market, engage and capture the imagination of travellers, is needed in today’s evolving climate

Brought to you by Digital Travel APAC 2023

Travel had to come to a standstill for the world to wake up to its importance.

In an industry governed by constant change, be it societal, cultural, or economic, what emerged following the disruption of the last few years are major shifts in consumer mindset, spending and lifestyle.

A complete overhaul in the way brands market, engage and capture the imagination of travellers, redefined by the personal priorities of consumers, may be required today.

Released as a yearly tradition, The Digital Travel APAC 2023 Innovation Brief aims to help travel brands embrace change, navigate uncertainty and refocus growth to capitalise on emerging trends and re-align brands amid the changes in the sector today.

Gathering hours of research and case studies from top regional and international brands like Expedia, Booking.com, Klook, Discovery Hospitality, the report discovers ways for travel and tourism brands to leverage on:

  • Regenerative Travel and the Future of Tourism beyond Sustainable Travel
  • Unlocking the Potential of Data-Driven Insights and Re-Think Customer Touchpoints
  • Scaling Tech Brands: Harnessing Disruptive Innovation
  • Tapping into New Travel Trends and Partnerships to Maximise Customer Loyalty and Engagement
  • The Rise of the Metaverse: Reimagining Customer Experience

Download the comprehensive report here.

The themes in the report will also be explored in detail at the upcoming in-person Digital Travel APAC 2023 from August 15 to 16, 2023. Event participants can look forward to cross-learning and gaining new perspectives from over 300 travel leaders from Asia’s leading hotels, airlines, OTAs, as well as opportunities to trade successful strategies to improve their businesses.

Readers of TTG Asia are entitled to a 20 per cent discount to attend Digital Travel APAC 2023. Simply quote ‘TTG20’ upon checkout here.
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Sihanoukville’s tourism confidence spike as AirAsia restarts services

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AirAsia will resume flights between the Cambodian coastal resort of Sihanoukville and the Thailand and Malaysian capitals, spurring hopes among tourism players of improved arrivals and inbound business.

From August 1, AirAsia will operate three weekly return flights connecting Sihanoukville with Kuala Lumpur every Wednesday, Friday and Sunday. From August 3, two weekly return flights will resume between Sihanoukville and Bangkok. every Tuesday and Saturday.

AirAsia will resume flights to Sihanoukville, Cambodia from Bangkok and Kuala Lumpur; Sokha beach, pictured

A Cambodia Airports’ spokesman said this is a “breakthrough” move as currently Sihanoukville International Airport operates only two international flights.

Steve Lidgey, general manager of tour company Asia a la Carte, predicts the connections will be a hit with Thai and Malaysian travellers looking for casino-driven breaks in Sihanoukville, which in recent years has seen scores of gaming spots mushroom.

“I can only see benefits for Asian travellers who book at short notice, and are keen to discover new destinations. The lures of casinos will be sure to attract Thai and Malaysian travellers,” he said, adding that the nearby islands of Koh Rong and Koh Rong Samleom may then benefit from day trippers.

“Western travellers cannot use Don Muang as a connecting point for onward flights to Europe. Therefore, that route is only practical for expats living in Bangkok,” Lidgey added.

He also hopes Bangkok Airways will launch the Sihanoukville-Bangkok connection it announced pre-Covid, which had not started as planned due to the onset of the pandemic.

“We can still hope that the previously announced Bangkok-Sihanoukville route with Bangkok Airways will start sometime in the future, as the airline offers connections through Suvarnabhumi to multiple other destinations,” he said.

“We can see how developed Sihanoukville is now, but there’s not much air connectivity. So, AirAsia is starting at the right time and it’s good news for the tourism sector there,” said Thourn Sinan, chairman of B2B Cambodia and PATA Cambodia Chapter.

“The city is well developed but all hotels are almost empty and restaurants are closing because there are not many international tourists, (so) they rely on domestic tourists.”

Airport expansion to turn Thailand’s Sichon’s tourism fortunes

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‌Sichon in Southern Thailand will welcome its new international terminal at Nakhon Si Thammarat Airport by 4Q2023, setting it on course to attract more travellers who will discover its peaceful and serene environments.

Just 40 minutes from the airport, attractions include Sichon beach, recognised by Lonely Planet as one of the best 10 beaches in Thailand, and the country’s second highest peak, Khao Luang mountain range, a terrain intersected by waterfalls traversing its sides. Visitors to Sichon can expect to spend their time strolling through coconut groves, uncovering the rich heritage of Nakhon Si Thammarat, which dates back over 1,200 years, and more.

Sichon is home to Wat Phra Mahathat, pictured, one of Thailand’s oldest temples and an annual destination for Buddhist pilgrims

Ravi Chandran, senior advisor to Urasaya, a residential and hospitality development concept which will be unveiled on Sichon beach in the coming months, commented on the potential of the destination: “Far from the tourist crowds, this is life in southern Thailand as it was 30 years ago – naturally beautiful, culturally authentic and perfectly peaceful.”

Chandran, who was former CEO of the Laguna Phuket integrated resort, added: “This is the most authentic and natural destination I have seen in Asia – this is the Thailand visitors want to see and it is somewhere people will want to live.”

In his press statement, Chandran said Sichon will not become a mass tourism hub – high-rise hotels are not expected to rise along the coast and the buzz of banana boats and jet skis will not be heard offshore.

“Naturally, sustainability will underpin every aspect of Sichon’s future development. The concept is already ingrained in the area’s heritage, as local people have been practicing responsible, eco-sensitive crafts for centuries. Take Kiriwong Village (for example) – materials are hand-woven and organically dyed using the local fruit from indigenous trees, including mangosteens. (On) Pak Phanang river, fishermen cast their nets. This is the most authentic and natural destination I have seen in Asia,” he remarked.

Sri Lanka hotels and agents clash over new pricing policy for Colombo hotels

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Sri Lanka’s decision to enact a compulsory minimum rate policy for Colombo hotels has led to a row between hoteliers and travel agents in the country.

Set for implementation from August 1 this year, the policy requires five-star hotels to charge at least US$130 per room, excluding taxes; four-star at least US$100 and three-star at least US$80.

Hoteliers and travel agents in Sri Lanka are in conflict over the new pricing policy for Colombo hotels

Travel agents are inflamed, saying that the policy is a poor decision as tourism is still slowly recovering from multiple crises.

Nishad Wijetunga, president of the Sri Lanka Association of Inbound Tour Operators (SLAITO), told reporters on June 27 that the move would result in Sri Lanka being portrayed as an expensive destination and discourage event planners from choosing the country for their meetings.

He added that Sri Lanka’s minimum rates were higher than the average room rates for hotels in competing destinations. Citing examples, he said Thailand’s average rate for five-star hotels was US$80 including taxes; Vietnam was US$105; Delhi US$95; Malaysia US$80.

He expects the policy to fail, and emphasised that market forces should determine prices.

A similar minimum rate policy was in force in 2009, and was later discontinued as hotels took to undercutting one another.

The government has defended the new policy. Tourism minister Harin Fernando said at a media conference on June 26 that the current room rates were not sustainable for hotels.

Hotels Association of Sri Lanka’s president, M Shanthikumar, has hailed the viability of the policy, saying that it would help improve the financial health of city hotels, save jobs, and boost industry earnings.

Hotels battling a string of crises in the country, including the pandemic, have been given a moratorium on loan repayments.

Shanthikumar added that the policy was necessary for Sri Lanka to overcome perceptions that Colombo was a cheap destination.

In response, SLAITO vice president Nalin Jayasundera said it was unfair to make tourists bear the financial burden of hoteliers.

Sabre taps into Google’s CO2 emissions model to provide sustainability data

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Sabre Corporation has integrated Google’s Travel Impact Model (TIM) to display the carbon footprint of flights on its systems, empowering travellers to make informed decisions about their trips.

Travel agency tool Sabre Red 360 has already integrated the emissions information, and Sabre’s corporate online booking tool GetThere is expected to implement the model towards the end of the year.

The partnership enables travellers to make informed decisions about their trips

This announcement comes as part of Sabre’s and Google’s strategic partnership, now in its fourth year, which includes migrating Sabre’s data centres to Google Cloud and a step towards reducing the company’s overall emissions.

Kristin Hays, chief communications and corporate responsibility officer, Sabre, said: “Integrating emissions data from Google’s Travel Impact Model is an important step in bringing sustainability information to the mainstream for corporate and leisure travellers.

“As a technology company that sits at the core of the travel ecosystem, we believe we can play an important role in identifying emissions data to help travellers make more informed decisions when booking travel.”

“People should be able to understand the impact of their travel choices, and we are delighted to extend the reach of the Travel Impact Model through Sabre. This is a partnership with a true values alignment – together we hope to advance the travel ecosystem towards a more sustainable future,” added Sebnem Erzan, head of travel sustainability & transport partnerships at Google.

Kempinski unveils new hilltop hideaway in Bali’s Ubud

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Kempinski Hotels has signed a management agreement with Indonesian real estate developer Panorama Indah Dewata for a hilltop hideaway in the heart of Bali.

Situated near the emerald rice terraces and coffee plantations of Tegalalang village, The Apurva Kempinski Ubud, Bali, is scheduled to open in 2027.

The Apurva Kempinski Ubud, Bali will offer travellers a serene hillside escape in the heart of Ubud

The property will offer 160 rooms and villas which will cascade down the jungle-covered slopes around an open-sided lobby lounge. Accommodation includes rooms and suites, panoramic Cliff Villas complete with outdoor decks and private pools, and six 200m² Villas nestled in the forest.

Facilities comprise an infinity pool, rooftop lounge and bar, F&B, spa, and a tropical aviary that provides sanctuary for a veritable menagerie of exotic birdlife from Indonesia and beyond.

Bernold Schroeder, CEO and chairman of the executive board, Kempinski Group, shared: “With this new addition to our Indonesian portfolio, we will offer travellers two distinct Balinese experiences, combining beachfront bliss in Nusa Dua with a serene hillside escape in the heart of Ubud, both underpinned by the warmth and generosity of Balinese hospitality.”

The Apurva Kempinski Ubud will be the second Kempinski resort in Bali, following the opening of The Apurva Kempinski Bali in 2019. The upcoming Apurva Kempinski Lombok, will also open in 2027.

The Treasure Collection by Anantara

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Anantara Hotels, Resorts & Spas, has launched a multi-day Treasure Collection package centred on Northern Thailand and Cambodia’s natural and cultural treasures at three of its properties.

With a minimum stay of two nights at each destination, travellers can immerse themselves in a monsoon getaway that envelopes them in natural beauty and serenity of verdant grasslands and unspoiled jungle, as well as introducing them to some of the region’s most treasured features.

Guests can live it up in a suite at Anantara Golden Triangle Elephant Camp & Resort

The Treasure Collection experience at Anantara Angkor Resort includes suite accommodation with butler service, round-trip airport transfers, daily meals, a spa treatment, and a full-day exploration of Angkor Wat with car, guide and temple pass.

At Anantara Chiang Mai Resort, the Treasure Collection experience comprises a stay in a room or suite, round-trip airport transfers, daily breakfast, a welcome bottle of sparkling wine, 15 per cent savings on dining and spa treatments, and a half-day foodie tour with the Streetwise Guru.

The Treasure Collection experience at Anantara Golden Triangle Elephant Camp & Resort includes a stay in a room or suite, round-trip airport transfers, daily meals, a spa treatment, private yoga or Pilates class, 3,000 baht (US$84) resort credits, tickets to the adjacent Hall of Opium museum, an elephant encounter as well as a Thai cooking class.

For more information, email Anantara Hotels, Resorts & Spas.

Edition’s first South-east Asia property to boast “approachable luxury”

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Singapore will be the location of Edition’s first hotel in South-east Asia, with an opening already set in the fall of 2023.

Located in the heart of the Orchard district, the new-build will have 204 rooms, five restaurant and bar venues, a rooftop pool, spa, and fitness centre, as well as 600m² of indoor and outdoor meeting space for events.

From left: Edition’s Josh A Fluhr and The Singapore EDITION’s Ranim Ben Romdhane

When asked what the industry can expect from The Singapore EDITION given that the hotel market is quite mature, its general manager, Ranim Ben Romdhane, told TTG Asia on the sidelines of ILTM Asia Pacific that the hotel’s objective is to connect with community, and there will be a lot of “design elements”, as well as “a lot of effort will be put into the lighting, styling, botanicals and scent”.

“The Singapore EDITION will blend into Singapore’s (landscape). There will be a lot of greenery, and a beautiful outdoor space which is directly connected to the banquet facilities,” added Josh A Fluhr, senior vice president & managing director, Edition.

The Singapore EDITION will have everything expected from a luxury hotel concierge, but Fluhr indicated there will also be “physical spaces – such as the pool deck, courtyard, and nightlife experience – that will be unique to the market”. On the sustainability front, the Singapore EDITION will have its own water-harvesting plant supporting botanicals throughout the building.

Both Ben Romdhane and Fluhr also pointed out that the F&B experience The Singapore EDITION will be one to watch.

Fluhr revealed: “We’ve always focused on partnering with experts in their respective disciplines, whether that was with lighting or music or F&B. We’re going to have a world-class chef-partner (at The Singapore EDITION), but we can’t announce that as yet.”

“Luxury can be a little intimidating, but we plan to create an environment to help guests feel like they belong – approachable luxury is what I call it. We’re not so contrived, and will have a much more personable interaction with the guests. We will still greet people at the door, but we’re doing it our way, which doesn’t feel as overwhelming,” Fluhr remarked.

The Edition brand is also set for expansion in Asia-Pacific, with one opening in Japan’s Tokyo and two more in China.

Fluhr said: “We plan to double (the portfolio) and get to 30 properties by 2027. I’ve got 17 hotels I’m working on right now.”